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Purifit Emerges As The Most Innovative Brand In The Home Improvement Category In India

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6 months ago

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When a company, launched just a few years back, emerges as a recognizable brand in a particular category, you know it has done something right. In the year 2019, Purifit was launched as a company that would offer consumers a variety of products in the home improvement category. Akshay Ranjith, who launched Purifit with an initial investment of Rs. 40,000 pooled in from friends, has managed to create a solid brand out of it in just 5 years. Akshay has been supported by a strong team comprising Afzal KA, who serves as the operations manager, Amal P, who brings his expertise as a customer success executive, Ahmad Midhlaj, who works as the digital marketing executive and Vishnu PM, who is the e-commerce executive.

The company’s flagship product was the Purifit Shower & Tap filter. The product was designed with utmost precision and came equipped with advanced technology. Initially, just 60 units of this product were manufactured, all of which sold out within the very first week of its release. The massive demand for the product resulted in a much higher number of units being produced. Soon enough, the product became a hit with the consumers and that paved the way for many more high-quality products being designed and manufactured by Purifit. In the first year of its operations, Purifit managed to earn a revenue of Rs. 66 lakhs. In the next year, the company registered a revenue of 1.1 crore.

Talking about the journey Purifit has had so far, founder and CEO Akshay Ranjith says, “The story of Purifit is one of resilience, innovation and a deep understanding of the needs of our customers. Purifit is more than just a product line. We are on a mission to be a global brand from India, leading innovation in the home improvement category. This year marks a significant shift as we expand into direct-to-consumer sales, further establishing our presence in international markets including the UAE, UK, and Germany through Amazon.”

In the last few years, Purifit has launched a plethora of products in the home improvement category which a large number of consumers have warmed up to. These products, apart from making the lives of consumers much easier, have enabled them to save a significant amount of money and do a variety of tasks and activities with much more efficiency. The constant growth in sales, that these products have witnessed, serves as a testimony to the fact that they have been accepted by the consumers in a big way.

Elaborating on the quality of the products offered by Purifit, operations manager Afzal KA states, “The product we offer features a combination of new-age technology and cutting-edge innovation. While the technology we use is that of today, we ensure that our consumers do not face any difficulties while using these products. After launching several products within the water purification sub-category, we feel elated to share the news that our washing machine filter is now a bestseller on Amazon. It is designed to remove limescale efficiently and safeguard washing machines. This is one product which addresses the issue of hard water and chlorine damage most effectively.”

In just a few years, Purifit has managed to have several notable achievements to its credit. The brand participated in the Launchpad program organized by Amazon and secured a credit line through Amazon Lending and Bank of Baroda. Taking several well-calculated decisions has helped the brand grow at a very good pace. The filtration technology, designed by the company, has played a key role in its success. The technology makes calcium and magnesium salts in hard water less reactive and protects hair and skin from damage. This has emerged as the most cost-effective and sustainable alternative to reverse osmosis systems.

“Right from the beginning, our goal was to build a consumer-centric brand. Certain issues and complexities are intrinsic to India. We not only work towards solving critical problems plaguing the home improvement segment, we also make it a point to design our products after gaining a thorough understanding of the needs and preferences of our consumers. We offer additional features like extra tap connectors to accommodate bucket baths, which is a common preference in India”, says Amal P, customer success executive.

In a very short span of time, Purifit has managed to achieve all that brands aspire to do in a few decades. As the brand moves forward in its journey to bring innovation in the home improvement category, its focus will be on scaling through D2C channels and launching new products. It will take giant strides towards cementing its position as a leader in the home improvement category, both in India and globally. The positive market response, which the brand has received through its expansions into the UK, UAE, and Germany, bolsters its belief in the quality of Indian products and their potential on the global stage.

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Embracing AI: A Balanced Approach for Professionals

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1 day ago

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October 17, 2024

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In the fast-paced world of financial services, Artificial Intelligence (AI) has become a cornerstone of innovation, reshaping the way professionals work and make decisions. The benefits of AI are numerous–ranging from enhanced efficiency to precise data analysis–yet, as AI continues to weave into the fabric of everyday operations, questions around its impact and ethical use emerge.

On one hand, AI has significantly boosted productivity in the workplace. Tasks that were once labour-intensive, like data processing, market analysis, or even customer service interactions, are now streamlined through AI systems. These intelligent machines process vast amounts of information quickly, allowing professionals to focus on high-level strategy rather than getting bogged down in routine work. For instance, AI in financial services can predict market trends, flag potential fraud, or tailor customer investment strategies–all with speed and precision. In capital markets, AI’s ability to analyze large data sets in real-time allows professionals to spot patterns that would otherwise go unnoticed, providing a competitive edge. This technology enables better decision-making, freeing up human creativity and strategic thought for more complex challenges.

Algorithmic trading now accounts for around 60% of overall trading activity, with AI increasingly integrated into trading algorithms to enhance efficiency. AI-driven models improve the accuracy of price and volume predictions, allowing for more precise trade execution. By leveraging AI, trading systems can better anticipate market movements and adapt strategies in real-time, boosting overall performance in the fast-paced trading environment.

Yet, with the rise of AI, professionals may become overly dependent on algorithms, allowing machines to dictate decisions that were once driven by human insight. While AI can offer compelling predictions, it still lacks the ability to fully understand the emotional, ethical, and contextual nuances that humans naturally consider in decision-making. In certain instances, an over-reliance on AI could narrow professionals’ thinking, discouraging them from questioning AI-generated insights or exploring alternative approaches. AI, for all its intelligence, lacks the creative leap or gut instincts that often lead to breakthrough ideas in the workplace.

Moreover, the ethical implications of AI in the workplace are becoming more pronounced. AI is only as good as the data it learns from, and biased or incomplete datasets can lead to skewed outcomes–particularly in areas like hiring, customer evaluations, or risk assessments. In financial services, a biased algorithm could misjudge an investment opportunity or a client’s risk profile, leading to potentially unfair or harmful decisions. For example, a biased algorithm used in client evaluations could unfairly assess creditworthiness, which could have lasting negative consequences. This raises the need for a human layer of accountability and constant monitoring to ensure AI systems are working as intended, without bias or unintended consequences.

Professionals must also consider the balance between AI automation and the human touch, particularly in an industry built on trust and relationships. AI may be able to handle client queries faster or predict financial outcomes more efficiently, but it cannot replace the reassurance of a trusted human advisor. Personal relationships, empathy, and intuitive understanding remain critical in fostering client trust–areas where AI, despite its many capabilities, still falls short.

As financial services continue to embrace AI, the challenge is clear: leveraging its transformative power while ensuring it enhances, rather than diminishes, human ingenuity. AI’s strengths lie in its ability to process and analyze data, but humans must remain at the helm, applying critical thinking and ethical responsibility. AI can monitor real-time data feeds, flag potential fraud, and make predictions, but it’s crucial for humans to oversee and verify its conclusions. The goal is not to let AI make decisions for us but to use it as a tool that empowers us to make better, more informed choices.

In this evolving landscape, the key lies in balance–AI can be a boon to productivity, but it must be managed carefully to avoid pitfalls. When combined with Robotic Process Automation (RPA), for example, AI’s capabilities can be extended further. RPA can handle repetitive tasks like data entry and compliance reporting, ensuring that financial institutions operate with both speed and accuracy. Together, AI and RPA offer a powerful combination, enabling firms to minimize operational risks while boosting efficiency.

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CloudFirst Technology® Private Limited Announces the Launch of CloudFirst AI Factory!

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2 days ago

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October 16, 2024

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Mumbai, 11 Oct 2024 – CloudFirst is excited to announce the launch of CloudFirst AI Factory, an innovation lab dedicated to advancing and scaling artificial intelligence services and products. CloudFirst Technology® is an ISO 27001:2013 and ISO 9001:2015 certified company, renowned for its optimum quality and unmatched engineering . At CloudFirst, innovation is at the heart of everything we do, and the AI Factory exemplifies our commitment to creating impactful solutions that enhance human life and tackle unresolved challenges with real-time answers.

The CloudFirst AI Factory will focus on leveraging cutting-edge AI technology to deliver practical and effective solutions that drive meaningful improvements across various sectors. Our mission is to bridge the gap between advanced technology and tangible benefits, ensuring that our AI-driven solutions make a significant difference in everyday life.

“We believe that artificial intelligence has the power to transform industries and improve lives,” said, founder & CTO, Mr. Ashish Srivastava, chief technology officer (a Member of the Business Council for Innovation and Technology -International Trade Council).  CloudFirst Technology® Private Limited has relentlessly pursued its purpose of empowering businesses to unlock the full potential of the cloud, transform their businesses, and remain ahead of the competition with its” Cloud First Approach.””

With the launch of CloudFirst AI Factory, we are committed to developing solutions that not only innovate but also address real-world problems.”

Stay tuned for more updates and insights on how CloudFirst AI Factory can transform your operations and enhance your business.

Thank you for your continued support and enthusiasm. Together, let’s drive innovation into the future! 🚀

About CloudFirst Technology

CloudFirst Technology is a leading provider of innovative cloud solutions designed to enhance business performance and drive digital transformation. With a commitment to harnessing the power of advanced technologies, CloudFirst offers a comprehensive suite of services, including Cloud Strategy & Consultation, Cloud migration & Integration, infrastructure Management, Cloud Security & Compliance, Cloud Governance and AI-driven applications.

As a forward-thinking company with several accolades & Media recognitions, CloudFirst is committed to staying at the forefront of technological advancements, ensuring that our clients benefit from the latest tools and practices in the industry. Through our innovative solutions, we aim to create significant value and transform the way organizations operate in the digital age.

For media inquiries, please contact:

Devika Nagpal

Executive Assistant

devika.nagpal@cloudfirst.tech

M: +91 8506968807 

www.cloudfirst.in

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DMI3D Invites Bangalore’s Creators to Collaborate and Innovate with 3D Printing

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4 days ago

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October 14, 2024

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Bangalore, India 11-10-2024 – Dark Matter Industries (DMI3D), a leader in 3D printing technology, is inviting creators of all kinds—interior designers, manufacturers, hobbyists, and students—to collaborate and turn their visions into reality. Located in Bangalore, DMI3D is dedicated to making advanced 3D printing accessible and collaborative, offering opportunities for everyone, from businesses to budding creators, to transform imagination into tangible results.

Empowering Bangalore’s Creative Minds

At DMI3D, the focus is on empowering creators and fostering innovation across industries. With expertise spanning sectors such as healthcare, aerospace, interior design, and product development, DMI3D provides a platform for designers, engineers, businesses, and hobbyists to collaborate and bring ideas to life. The company supports everything from early-stage concepts to complex prototypes, ensuring that every project receives the expertise and
resources needed for success.

DMI3D also extends an open invitation to businesses, manufacturers, and hobbyists alike: bring your ideas, and together, let’s make them a reality. The company welcomes school and college students eager to explore 3D printing technology and work on innovative projects.

“Our mission is to be the go-to destination for anyone with a vision,” says Anirudh Rajapur, CEO of DMI3D. “Whether you’re a business in need of a prototype or a student working on a creative project, we help refine and develop ideas into real-world solutions. We don’t just print objects—we help you imagine and create them.”

About Dark Matter Industries (DMI3D)

Dark Matter Industries (DMI3D) is a pioneering 3D printing company based in Bangalore, India, committed to transforming imagination into reality through advanced digital manufacturing. Specializing in 3D printing, 3D scanning, and design optimization, DMI3D offers fast, affordable, and high-quality solutions tailored to meet the needs of businesses, individual creators, and industries ranging from healthcare to aerospace. With a mission to push the boundaries of innovation, DMI3D empowers creators of all levels to bring their ideas to life, from prototyping to final product manufacturing. For more information, visit www.dmi3d.in.

Contact Information
Media Contact:
Anirudh Rajapur
CEO
Phone: +91 8197148093
Email: info@dmi3d.in
Website: www.dmi3d.in

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Appy Pie Unveils Breakthrough Generative AI Model ‘Flawless Text’

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2 weeks ago

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October 3, 2024

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New Delhi [India], October 3: Appy Pie Design, a leading AI-driven graphic design platform, has introduced a breakthrough addition to its AI image generator models–the “Flawless Text”. This enhancement to the AI Design Generator addresses a common challenge AI-powered image generators face: generating clear, accurate, and contextually appropriate text within images.

Until now, AI-generated images with text have suffered from misspelled words, distorted characters, or inconsistent text placements, making it difficult for users to rely on these tools for professional projects. With Appy Pie’s new model, users can now create images with perfectly legible and accurate text every time.

This advancement brings several notable benefits. It ensures error-free, readable text that integrates seamlessly within images. The model’s enhanced accuracy guarantees that the text aligns perfectly with the visual context, ensuring a professional and polished result. This level of professionalism will instill confidence in users, making it ideal for a wide range of applications, including the creation of graphics with headlines, promotional banners, or any other content where accurate text representation is essential. You can also run this model on your application with seamless integration through the Flawless Text API for ultimate control and precision.

“Our team has been working tirelessly to improve the accuracy of text in AI-generated images,” said Abhinav Girdhar, CEO of Appy Pie. “With this new advancement, we are setting a new industry standard by ensuring that the text generated by our models is error-free.”

Appy Pie’s AI image generator has been a game-changer, empowering diverse users from entrepreneurs and marketers to graphic designers. The new ‘Flawless Text’ model further enhances the platform’s capabilities, giving users even greater control over their creative output. This innovation will particularly benefit those seeking to produce marketing materials, social media graphics, or branding assets where text accuracy is essential, making them feel more in control of their projects.

About Appy Pie

Appy Pie, a Trademark of Appy Pie LLP, is a leading global platform offering a suite of no-code, AI-powered tools, including an app builder, website builder, workflow automation platform, graphic design software, chatbot builder, help desk software, and live chat software, to help businesses and individuals design, build, and automate. With a user-friendly interface and a wide range of customizable templates, Appy Pie empowers users to create professional-grade applications, websites, and automations without any coding expertise. From entrepreneurs to established enterprises, Appy Pie caters to diverse needs by providing innovative solutions for various industries.

For more information, please visit: https://www.appypie.com/design

Media Contact

Abhinav Girdhar

sales@appypie.com

+1 888 322 7617

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U.S.-India Partnership for Fusion Energy Commercialization

Published

3 weeks ago

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September 27, 2024

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Kronos Fusion Energy Announces Strategic U.S.-India Partnership to Revolutionize Global Fusion Energy Commercialization

Washington, D.C., September 25, 2024 – Kronos Fusion Energy, a pioneering leader in aneutronic fusion technology, proudly announces a landmark partnership with 11 major Indian companies to scale the commercialization of fusion energy. This strategic collaboration, unveiled during high-level U.S.-India bilateral discussions in Washington, D.C., will drive the production of over 100 fusion energy generators annually, beginning in 2035. The partnership marks a critical leap forward in delivering clean, limitless power on a global scale.

As global energy demands rise and the need for sustainable solutions becomes urgent, fusion energy is poised to be the cornerstone of the world’s energy future. Unlike traditional nuclear energy, fusion offers a path to safe, abundant, and clean energy without the drawbacks of radioactive waste or nuclear weaponization risks. With over 20,000 engineers and 800 scientists, Kronos Fusion Energy is leading the charge, and this U.S.-India partnership provides the necessary momentum to meet their ambitious goal of producing 100+ fusion energy generators per year, starting in 2035.

“Fusion energy is the only truly scalable and safe energy solution that can meet humanity’s growing needs without compromising the health of our planet,” said Priyanca Iyengar Ford, Founder & Executive Board Member of Kronos Fusion Energy. “If your fusion energy generator produces neutrons, you’re creating a nuclear byproduct that is not sustainable or safe. At Kronos, our mission is to deliver aneutronic fusion energy at less than $10/MWh, free from the risks of neutron radiation and weaponization. This U.S.-India partnership completes our global supply chain, allowing us to rapidly scale and produce 100+ fusion energy generators per year by 2035.”

Aneutronic Fusion: Addressing Regulatory Challenges and Reducing Risks

One of the key advantages of Kronos Fusion Energy’s proprietary aneutronic fusion technology is the significant reduction in regulatory hurdles compared to traditional nuclear reactors. In traditional nuclear energy, the production of neutrons results in radioactive byproducts, including tritium, which poses long-term environmental risks and the potential for nuclear weaponization.

By contrast, aneutronic fusion reactors, like those developed by Kronos, produce zero neutrons during their fusion process. The absence of neutrons eliminates the risk of nuclear weaponization and drastically reduces the creation of radioactive waste. Tritium, a common fuel used in many fusion reactors, is entirely absent from Kronos Fusion Energy’s fuel composition, further reducing the regulatory complexities associated with radioactive materials. These characteristics provide a clear regulatory path forward, allowing Kronos Fusion Energy to accelerate the deployment of its fusion generators globally.

“Our proprietary aneutronic reactors, which don’t produce neutrons or rely on tritium, significantly ease the regulatory burden typically associated with nuclear energy,” said Michael Laughlin, COO of Kronos Fusion Energy. “By removing the need for complex containment strategies and long-term waste storage, our generators provide clean, sustainable energy without the heavy regulatory footprint. This makes our technology not only safer but more economically feasible for widespread adoption.”

The combination of aneutronic fuel and direct energy conversion makes Kronos’ fusion generators a viable and scalable solution for regions where traditional nuclear reactors face high regulatory barriers, such as densely populated areas, industrial zones, and remote or off-grid locations. These benefits are expected to streamline the regulatory approval process across multiple countries, positioning Kronos as a leader in bringing fusion energy to the market.

For media inquiries or more information, please contact:

Andrea Romero
Tel: 213-985-7898
Email: andrea@sakuramarketingfirm.com
https://sakuramarketingfirm.com/

About Kronos Fusion Energy
Kronos Fusion Energy is pioneering aneutronic fusion energy technology, offering clean, limitless power for industrial, urban, and remote applications. With a focus on modular, scalable solutions and cutting-edge AI integration, Kronos Fusion Energy is driving the global commercialization of fusion energy systems. For more information, visit kronosfusionenergy.com.

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