ChooseApp the game-changing platform created by media professionals, is disrupting the mobility industry with 15,000 downloads in just 10 days. The App lets you instantly compare cab prices, wait times, and reviews across multiple services, making travel affordable, reliable, and stress-free.

From Frustration to Innovation: The Story Behind ChooseApp

Finding a ride at the right time and price has become a real challenge. With so many options and fluctuating rates, it can often be a frustrating experience. Meet the three individuals who didn’t just endure the frustration of finding reliable rides amidst the whole saga of rebookings and cancellations—they wanted to tackle this common problem, not only for themselves but for millions of others facing the same struggle.

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Close friends, colleagues, and seasoned media professionals Shyameli Dutta, Nishant Sapkale and Vinita Nair have always thrived on creative storytelling through their production house, Box Office Entertainment. While they thrived in the media world, they faced a recurring challenge that most travelers can relate to: finding reliable, affordable cabs during their shoots.

With over a decade of experience producing television commercials, online advertisements, documentaries, and national TV shows, the trio has brought countless stories to life. But behind the scenes, another story brewed—one rooted in a common challenge. With tight budgets and large crews to manage during their travels for shoots, the trio often faced the frustrating challenge.

Vinita explains, “Traveling with large teams for shoots means managing tight budgets while ensuring everyone’s comfort and safety. But finding a dependable cab service was always a struggle. Prices varied, reviews were inconsistent, and hopping between multiple apps made it even more frustrating.”

As the trio shared their frustrations with friends and colleagues, they realized they weren’t alone. There was no single platform to compare prices, wait times, or availability across multiple ride-hailing services, especially when it came to local taxis.

Determined to fix this problem, the trio teamed up to create ChooseApp, a platform designed to simplify mobility by enabling users to compare fares, ETA, and reviews across all major ride services, including local taxis.

As Shyameli puts it, “ChooseApp brings all types of transportation together in one place. Whether it’s a city ride or an outstation trip, we’ve partnered with top cab services to ensure even those in smaller towns have multiple ride options. Our goal is to make travel affordable, reliable, and stress-free for everyone.”

Download the app, available on both iOS App Store and Android Play Store

The Origin of ChooseApp’s Name and Mission

Founded in 2024 in Mumbai, ChooseApp is the first of its kind in India, changing the way people move. The app is designed to offer affordable, reliable, and easy travel for every Indian—whether it’s booking a ride within the city, across cities, or to newer locations.

ChooseApp simplifies cab, auto, and bike bookings by empowering users to compare fares, wait times, and reviews across multiple service providers—all in one place. With just a few taps, customers can choose the most cost-effective, quickest, and trusted ride option that suits their needs.

ChooseApp has partnered with leading mobility players, including Uber, Ola, Gozo, Meru, Rapido, Namma Yatri, Savaari, and many others. Additionally, under its parent company, NVS Choose Cabs India Private Limited, ChooseApp is now a part of the ONDC network, further strengthening its aggregator ecosystem.

ChooseApp has also tied up with hyperlocal top delivery providers like Porter, Borzo, and others, offering future-ready parcel services. Now, users can compare and make better choices among delivery services with just a few clicks.

ChooseApp’s Impressive Growth and Future Potential

The phenomenal growth of ChooseApp has not gone unnoticed. Although it started out self-funded, the team is now seeking to partner with investors who share their ambitious vision to scale the app and revolutionize international mobility, beginning with an expansion into the UAE.

In an exclusive interview Nishant shares, “ChooseApp received an overwhelming response at launch. We hit 15,000 downloads in just 10 days on both the Play Store and App Store, with over 1,000 active daily users across India. Such growth inspires us to keep moving forward.”

And that’s not all—ChooseApp is launching an online web booking portal for users who prefer to book via browsers. This added accessibility will cater to users who either haven’t installed the app or aren’t tech-savvy enough to navigate mobile apps easily.

ChooseApp is also set to introduce a parcel delivery service within the app. Now, users will be able to compare and choose among India’s top local delivery service providers, including Porter, Borzo, and Shiprocket, all in just a few clicks.

Click on their website and download the app here – https://chooseapp.in/

SRAM & MRAM Group Joins Hands with Paradigm Pictures to Redefine Entertainment

In an exciting move for the M& E industry, global conglomerate SRAM & MRAM Group announced its merger with renowned film production company Paradigm Pictures AD Ltd. The grand unveiling of this partnership took place at Warren House, marking the start of a unique collaboration that blends luxury, technology, and storytelling.

A Bold Vision for Entertainment

Dr. Sailesh L. Hiranandani, Chairman of SRAM & MRAM Group, and Mr. Arvind Dharmaraj, Chairman of Paradigm Pictures, were present at the event. This merger represents SRAM & MRAM’s entry into the entertainment sector, combining its technological expertise with Paradigm Pictures’ creative storytelling to introduce a new era of cinematic excellence.

The Power of SRAM & MRAM Group

SRAM & MRAM Group is a global leader running businesses in technology, finance, healthcare, energy, and infrastructure.

Dr. Hiranandani shared their ambitious plans, saying, “We aim to create a world-class film city that merges cutting-edge technology with top talent from Europe and the US to revolutionize storytelling.”

The Upcoming 50-Acre Film City

A key highlight of this merger is the proposed development of a state-of-the-art, 50-acre film city. Designed to be a global benchmark, the facility will include:

• World-Class Studios: Advanced VFX facilities, along with top-notch dubbing and editing suites.
• Luxury Preview Theatres: Five Dolby Atmos-equipped theatres for press screenings and exclusive previews.
• Opulent Lodging: Ten premium resorts with private pools for celebrities and high-quality accommodations for film crews.
• Recreation Spaces: Cafés, pubs, conference halls, and event venues for launches and celebrations.

Paradigm Pictures: A Force in Storytelling

At the event, Paradigm Pictures showcased its Cannes award-winning short film. Known for gripping stories like V1 Murder Case and Harkara, which achieved massive streaming milestones on Amazon Prime, the studio has firmly established itself in global cinema.

With seven projects in the pipeline, Paradigm Pictures continues to push creative boundaries, building impactful narratives that resonate with audiences.

Big Plans for Pan-Indian and Global Productions

The merged entity will kick off its first slate of five films once the film city begins construction. These projects, inspired by novels and real-life stories, will feature celebrated actors from across the globe and combine traditional storytelling with global filmmaking techniques.

The partnership also aims to expand into the European and American markets, showcasing talent on an international platform.

Collaborating on the Nordic Casefiles Trilogy

As part of the merger, the alliance with RingDance Entertainment will bring the Nordic Casefiles trilogy to life. This includes:

• RUUD & MILD: Nordic Casefiles (Game): An interactive mystery-solving experience.
• BIRD WHISPERER (TV Series): An exploration of Scandinavian crime stories.
• PARISTAN (Feature Film): A gripping tale of a father searching for his missing son in Stockholm.

An Evening to Remember

The event was graced by dignitaries from BBC, Netflix, and associates of Oscar-winning director Danny Boyle. Awards were presented to honour contributions to technology, the arts, and sustainability.

A New Chapter in Global Entertainment

This merger between SRAM & MRAM Group and Paradigm Pictures marks a transformative moment in the entertainment industry. With innovative projects and a world-class film city in the works, the collaboration promises to captivate audiences across the globe.

Hyderabad [India], December 19, 2024: Singhania & Co., successfully represented actor and businessman Vishnu Manchu in securing an injunction order from the Hyderabad Court against his brother, Manoj Manchu, in a high-profile family dispute. The court issued an injunction prohibiting Manoj Manchu from making any defamatory statements about Vishnu Manchu on X (formerly Twitter), YouTube, or any other social media platform.

This legal victory comes after a series of derogatory remarks were made by Manoj Manchu in the wake of the ongoing family dispute, which caused significant distress to Vishnu Manchu and harmed his reputation. Singhania & Co. represented Vishnu Manchu in this matter through its Managing Partner, Rohit Jain, Senior Partner, Aslam Ahmad and counsel, Sanjay Surneni.

Singhania & Co. argued that Manoj Manchu’s statements were damaging to Vishnu Manchu’s public image and caused him significant distress. After reviewing the evidence presented, the court found substantial grounds to grant the injunction, underscoring the importance of maintaining respect and integrity in public discourse. The ruling aims to prevent any further defamatory remarks that could harm Vishnu Manchu’s reputation.

“We are pleased with the court’s decision, which reinforces the principle that defamatory statements have no place in our society,” said Rohit Jain, Managing Partner at Singhania & Co. “This victory is not only significant for Vishnu Manchu but also sets an important precedent for protecting individuals from malicious attacks on their reputation.”

Vishnu Manchu has expressed his heartfelt gratitude to the judicial system for their prompt action and to the media for their support during this challenging period.

https://www.singhania.com/

SRAM & MRAM Group thrives on delivering impactful results. Through bold investments in 5ire, Sailesh Hiranandani demonstrates ambitious plans for Web 3.0.

The name Sailesh Hiranandani and his visionary leadership at SRAM & MRAM Group have long been associated with innovation and ethical business practices. Despite facing baseless allegations of fraud and misinformation, the group’s legacy of impactful investments and groundbreaking ventures speaks volumes. These accusations have not deterred its forward momentum but instead highlighted its resilience and commitment to excellence.

Driving Impactful Investments:

Under Hiranandani’s stewardship, SRAM & MRAM Group has strategically ventured into high-profile projects that underscore its focus on delivering value. One of its bold moves includes investments in SpiceJet’s cargo operations, a critical initiative to strengthen India’s logistics and supply chain capabilities. This investment not only boosts the aviation sector but also underscores the group’s dedication to fostering economic growth through innovation.

In addition, the group is leading a technological revolution with the establishment of a state-of-the-art chip manufacturing unit in Odisha. This ambitious project aligns with India’s vision of becoming a global hub for semiconductor production. By creating jobs, driving technological advancements, and contributing to the “Make in India” initiative, SRAM & MRAM solidifies its role as a catalyst for national progress.

Backing the Future with Web3 Innovations 

Staying ahead in the digital era, the group has also extended its portfolio to include investments in cutting-edge Web3 startups. This move highlights its forward-thinking approach, ensuring relevance and leadership in a rapidly evolving tech landscape. By fostering decentralized technologies, SRAM & MRAM demonstrates its commitment to shaping a smarter and more secure digital future.

Addressing Allegations with Action 

Allegations of scams and fraudulent activities have been dismissed as nothing more than smoke and mirrors by Sailesh Hiranandani and his team. These baseless claims, aimed at tarnishing the group’s reputation, fail to overshadow its undeniable achievements. Through transparency, ethical business practices, and measurable results, SRAM & MRAM has proven time and again that actions speak louder than words.

The group’s steadfast commitment to its principles and long-term vision has not only safeguarded its reputation but also strengthened its standing as a global leader. By focusing on creating tangible outcomes, SRAM & MRAM turns challenges into opportunities, redefining what it means to thrive in the face of adversity.

A Legacy of Resilience and Innovation 

Sailesh Hiranandani and SRAM & MRAM Group are shining examples of how resilience and integrity can overcome misinformation. With a proven track record of high-profile investments, ethical business practices, and pioneering initiatives, the group continues to build a legacy defined by progress, not prejudice.

The future is bright for SRAM & MRAM as it remains steadfast in its mission to deliver impactful results, inspiring confidence in stakeholders and shaping the narrative of global success.