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BELLAVITA Becomes the Official Co-Sponsor for Bigg Boss Season 18

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Gurgaon, India – October 10, 2024 – BELLAVITA (https://bellavitaorganic.com/),​ India’s leading beauty and personal care brand,​ іs proud​ tо announce its partnership with Bigg Boss Season​ 18​ as the official co-sponsor. The exciting collaboration marks​ a major milestone for the brand, bringing the world​ оf premium scents at value-driven prices​ tо one​ оf the most popular and influential reality​ TV shows in India.

Established​ іn 2018​ as​ a direct-to-consumer (D2C) brand, BELLAVITA set out with​ a vision​ tо bring world-class beauty and personal care products​ tо​ an aspirational India. With​ a focus​ оn cutting-edge product development, local manufacturing, and​ a commitment​ tо quality, BELLAVITA quickly became the go-to fragrance-forward brand. Now​ a part​ оf the Guardian group, BELLAVITA was acquired​ by Ananta Capital​ іn 2021, through​ a blend​ оf primary cash infusion and secondary stake sale.

“Entertainment is a huge part of every Indian’s life, and Bigg Boss is at the heart of it. With BELLAVITA, we aim to not only enhance the viewing experience for fans but also uplift the contestants’ everyday moments inside the house. This partnership allows us to bring the world of fragrance into the spotlight, adding a new sensory dimension to the entertainment that Indians love so much,” says Ashutosh Taparia, Board Member & Managing Director of Guardian Group.

BELLAVITA, mainly known for its diverse, bold, and long-lasting fragrances, will now enter the homes​ оf millions​ оf Bigg Boss fans, adding​ a unique sensory element​ tо the excitement​ оf the show.​ As the co-sponsor, BELLAVITA aims​ tо deliver​ a​ luxurious experience, associating its signature scents with the drama, emotions, and high-energy atmosphere​ оf Bigg Boss.

“We know how much the Indian audience loves BELLAVITA and Bigg Boss, and this partnership of ours is the perfect opportunity to give them a lot of entertainment and a peek into the fragrant life of Bigg Boss contestants,” says Pavithra KR, Senior Vice President Sales & Head of Revenue, Colors, Viacom18.

Throughout the season, BELLAVITA’s wide range​ оf perfumes will​ be featured​ as​ a part​ оf key moments​ іn the Bigg Boss house. From luxurious daily rituals​ tо special in-house events, BELLAVITA’s products will amplify the contestants’ journey, adding​ an element​ оf style, sophistication, and​ a pinch​ оf drama​ tо their daily interactions.​ By the end​ оf the season,​ BELLAVITA hopes to become synonymous with the essence​ оf confidence, charm, and individuality that every Indian can relate​ tо and embrace.

“We want BELLAVITA​ tо become​ an essential part​ оf every Indian’s life. Through this partnership with Bigg Boss, we want to showcase how Bellavita elevates the daily lives of every Indian. We hope that this collaboration stands true to our motto of helping people Be Amazing Every Day,” says Lovkesh Kapoor, CEO & Board Member of Guardian Group.

Much like the dynamic personalities​ оf the contestants​ оn Bigg Boss, BELLAVITA’s fragrances are designed for individuals who are unafraid​ tо express themselves. Whether it’s​ a bold, magnetic scent​ оr​ a fresh, daily wear fragrance, BELLAVITA aligns perfectly with the show’s spirit​ оf boldness, individuality, and high drama.

“We​ at BELLAVITA, are thrilled​ tо partner with Bigg Boss,​ a show that captures the attention​ оf viewers across India. Our mission has always been​ tо bring premium fragrance experiences while still being affordable​ tо all, and this collaboration with Bigg Boss allows​ us​ tо connect with our audience more closely and showcase the power​ оf scent​ іn creating lasting memories,” says Aakash Anand, Founder​ оf BELLAVITA & Board Member of Guardian Group.

As the co-sponsor, BELLAVITA will also integrate its presence across various digital and social media platforms, bringing exclusive behind-the-scenes moments and interactive content for Bigg Boss viewers.

Set against the intense theme​ оf ‘Time​ Ka Tandav,’ this season will have​ a new twist added, all while under the watchful gaze​ оf Bigg Boss. Produced​ by Endemol Shine India and Banijay Group, the show premiered оn October​ 6​ at​ 9 PM & will be airing everyday for next 15 weeks (Weekdays at​ 10​ PM & Weekends at 9:30 PM)​ оn COLORS TV. For premium subscribers,​ a 24-hour live channel will also​ be available​ оn Jio Cinema.

For media inquiries, please contact:

Amrita Singh, amrita.singh@idamwellness.com, +91 98187 66037

About Bellavita:

Bellavita is a leading Beauty & Personal Care company headquartered in Gurgaon. Founded in 2018 by Aakash Anand, Bellavita is the market leader for perfumes in India. It has fast emerged as the preferred fragrance-forward brand on the back of its strong product development, local manufacturing & quality-consciousness. Bellavita, housed under the Guardian group, was acquired by Ananta Capital in 2021 through a mix of primary cash infusion & secondary stake sale.

About Ananta Capital:

Ananta Capital is private equity firm headquartered in Mumbai. With a diverse portfolio and a track record of successful investments, Ananta Capital is committed to partnering with visionary entrepreneurs to unlock value and drive sustainable growth. Ananta Capital’s portfolio includes Bellavita, Bevzilla, BetterAlt, Springwel Mattresses, Sleepycat, Open Secret, Pickrr (exited) and Stovekraft.

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Redefining Elegance: GLAMIFAME INTERNATIONAL Unveils Groundbreaking Virtual Pageant in January 2025

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In a pioneering effort to democratize access to the glamour industry, Glamifame International, under the visionary leadership of Mrs.Tania M. Reddy, has successfully conducted its first ever National Pageant virtually. Concluding on January 26th, 2025, this digital extravaganza provided a platform for 3,641 aspiring contestants from across India, shining a spotlight on talent irrespective of geographical limitations. Tania M. Reddy, a renowned psychologist, corporate leader, and former Mrs. India 2021, embarked on this venture with a singular vision: to bring the world of pageantry into the comfort of every home. Her brainchild, the Glamifame Online Pageant, allowed participants the unique opportunity to showcase their talents without the need for extensive travel or financial strain. “Passion ignites triumph,” asserted Reddy, encapsulating her mission to prove that anyone, from any place in India, can proudly claim, “Yes, I can conquer glam with fame.” The journey began with thousands of hopefuls, but only the best 30 contestants made it through the rigorous auditions. Finally, the competition culminated in 13 exceptional finalists who vied for the coveted titles. During this illustrious finale, contestants were evaluated for their distinct personality traits that they have consistently demonstrated throughout their inspiring journey. The accolades were myriad, with the crowning of various Season Ambassador titles. The Pageant’s finale reached its zenith with the most awaited announcement of three grand winners, each in the categories of Mr, Miss, and Mrs. These outstanding individuals were not alone in the limelight, as the event also celebrated three male runner-ups, alongside one runner-up each in the Miss and Mrs. categories. Here’s the list of our Celebrated Winners, who accepted their roles with elegance and have also excelled, thereby earning for themselves their distinguished Winning titles : MR Category: WINNER: – Mr. Sumit Suryawanshi RUNNER UP 1: – Mr. Rudra Pratap Singh RUNNER UP 2: – Mr. Nishanth Rachala Goud RUNNER UP 3: – Mr. Arun Dalhor MISS Category: WINNER: – Miss. Urmi Parmar – RUNNER UP: Miss.Kashish Nadaf MRS Category: WINNER: – Mrs.Praveena Gunda RUNNER UP: – Mrs. Madhoo Rani The Pageant also honoured each of its finalists as its Season Ambassadors. It appreciated their charm, vision, and exemplary performance, and regarded each of them for being who they are. Below are the titles alongside the talented individuals who embody them: 1. Mrs. Empowered Elegance:Praveena Gunda: Celebrated for her embodiment of grace and strength, exemplifying empowerment in elegance. 2. Mrs. Versatile Star:Madhoo Rani: Acknowledged for her adaptability and talent showcased across a variety of domains. 3. Mr. Youth Icon:Avanish Parab: Inspiring the youth with his charisma and visionary outlook. 4. Mr. Natural Star:Nisarg Chaudhari: Known for his effortless charm and authenticity in every endeavor. 5. Mr. Universal Virtuoso:Arun Dalhor: Recognized for mastering diverse skills with excellence and universal appeal. 6. Mr. Determined:Ravneet Gill: Demonstrating unwavering resolve and a strong commitment to achieving goals. 7. Mr. Charm Incarnate:Rudra Pratap Singh: A symbol of enchanting charm and a magnetic personality. 8. Mr. Visionary:Rishabh Bharadwaj: Leading with innovative ideas and forward-thinking perspectives. 9. Mr. Phenomenal:Nishanth Rachala: Surpassing limits and creating an extraordinary impact. 10. Man with a Purpose:Sumit Suryawanshi: Driven by mission, inspiring others to lead purposeful lives. 11. Miss Determined: Kashish Nadaf: Showing persistent focus and drive towards achieving dreams. 12. Miss Elegant:Urmi Parmar: A paragon of poise and sophistication in every gesture. 13. Mr. Marvel: Mradul Sachan: Captivating audiences with remarkable talent and an awe-inspiring presence. The GLAMIFAME team also shared heartfelt gratitude and regard towards their esteemed and talented Judges hailing from diverse fields. Mr. Mahesh Reddy, Hyderabad A prominent Pageant figure with five National titles, he is a Corporate Leader and Fitness Enthusiast, an avid reader and enthusiastic traveller. Miss. C V Akshara Rao, Hyderabad An ATH Elite and Etiquette Coach, she is involved in public speaking and social welfare, balancing her corporate role and international travels with grace. Mrs. Chanchal Tak A dedicated mother and three-time National Pageant winner, she actively participates in content creation, dancing, and preserving Rajasthan’s heritage. With this groundbreaking event, Glamifame International has not only set a new standard for pageantry but also inspired countless individuals to dream big, from wherever they are, challenging the conventional approach to pageantry. Through online platforms, Reddy has brought the glitz and glamour of National Pageants to participants’ doorsteps, fostering inclusivity and allowing talent to flourish in its purest form. Amidst India’s embrace of virtual Pageants , Glamifame International shines as a symbol of transformative potential, celebrating diversity and showcasing talent across the nation. It sparks passions, demonstrating that ‘glam’ and ‘fame’ are within everyone’s reach. If you’re 13+ and have a passion beyond modeling, step into the spotlight and become GLAMIFAME’s next ‘Miss, Mrs, Mr, or Teen INDIA INTERNATIONAL’.

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Sai University is hosting Convocation 2025, featuring Shri N. R. Narayana Murthy as the Chief Guest alongside esteemed Board Members

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Sai University is proud to announce the celebration of its inaugural convocation ceremony, set to take place on the 5th of February 2025 at the university campus. This landmark event will commence at 10:00 AM and will be a significant occasion for the university community as it honors the achievements of its first graduating class.

Event Details

Date: 5th February 2025 (Wednesday)

Venue: Sai University Campus, One Hub Road, OMR, Paiyanur, Chennai – 603104 ( https://maps.app.goo.gl/dAobHKN8dJbyTrSV8 )

Time: 10:00 AM

Honoring Excellence

We are privileged to welcome Padma Vibhushan N. R. Narayana Murthy, Founder and Former Chairperson of Infosys, as the Chief Guest, who will deliver the Convocation Address.

Dignitaries in August Presence

Padma Vibhushan Honourable Justice M. N. Venkatachaliah, Former Chief Justice of India and Former Chairman, National Human Rights Commission (online presence)

Shri Ashank Desai, Co-founder & Former Chairperson, Mastek; Co-founder & Chairman Emeritus, NASSCOM

Padma Shri V. Mohandas Pai, Chairman, Manipal Global Education

Shri Sriram Panchu, Senior Advocate, Madras High Court; Director, International Mediation Institute

Savita Mahajan, Former Deputy Dean, Indian School of Business

Bharti Gupta Ramola, Former Partner, PwC India

K. P. Krishnan, IAS, Former Secretary to the Government of India

Suneeta Reddy, Managing Director, Apollo Hospitals Group

Shri Bhaskaran Ramamurthi, Managing Director, Shraddha Saburi Printers

Shri K. Santhanaraman, Chartered Accountant, Fellow Member of ICAI, and Member of ICSI & ICWAI

Mohamed Rela, Chairman and Director, Dr. Rela Institute and Medical Centre

Debashis Chatterjee, Director & Distinguished Professor, Indian Institute of Management (IIM) Kozhikode

Celebrating Sai University’s Vision

At Sai University, we are driven by the vision of fostering innovation, interdisciplinary and multidisciplinary learning, and global citizenship through education. By cultivating critical thinking and leadership, we aim to empower the next generation to become thought leaders and changemakers, driving societal transformation with integrity, knowledge, and compassion.

The convocation ceremony marks a significant milestone in the university’s history, symbolizing the culmination of hard work, dedication, and perseverance exhibited by the first cohort of graduates. As they enter the professional world, these individuals are poised to become future leaders and innovators in their respective fields.

Event Highlights

Convocation Procession

Conferment of Degrees and Diplomas

Honorary Doctorate Ceremony

Awarding of Medals to Outstanding Graduates

Inspiring Addresses by Dignitaries

Interaction with Educators

This is a unique opportunity to witness the confluence of academic excellence, thought leadership, and Sai University’s commitment to shaping the future.

We invite media representatives, faculty, students, and the public to join us in celebrating this proud moment for Sai University and its graduates.

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From 1985 to 2025: BOSS Appliances Celebrates 40 Years of Better Living

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This year, BOSS Appliances, a leader in Kitchen & Home Industry, proudly celebrates its 40th anniversary. Since its founding in 1985, the company has been dedicated to providing a range of products and services designed to improve everyday living by providing convenience, efficiency, and comfort. With an enduring commitment to excellence, BOSS has grown from humble beginnings into a trusted industry name, serving customers across India and beyond.

“We’re incredibly grateful to our clients, partners, and dedicated team members who have supported us over the past four decades,” said Paresh Gala, Managing Director, BOSS Appliances. “Reaching this milestone is a testament to our commitment towards quality, customer satisfaction, and innovation. We look forward to continuing to build on this foundation in the years to come.”

As it celebrates its 40th year, BOSS is excited to embrace the future with a renewed focus on expanding into new markets. The company remains committed to delivering exceptional service and value to its customers.

“Our success over the past four decades has laid a strong foundation, but we believe the best is yet to come,” said Prashant Gala, Managing Director, BOSS Appliances. “We’re thrilled to embark on the next chapter and look forward to making a positive impact for many years to come.”

BOSS Home Appliances has redefined industry standards with a pioneer in introducing hand blenders in India, emphasizing their dedication to quality. Expanding globally, they’ve entered the United States market and established footholds in Dubai, Qatar, Bangladesh, Sri Lanka, Mauritius, Kenya, and beyond. BOSS Home Appliances continues to lead with innovation, reliability, and strategic expansion.

In its future trajectory, BOSS Home Appliances is poised to deliver even greater value to its customers by offering an expanded range of high-quality yet affordable products. With the aim of reaching every corner of India, the brand is committed to establishing its presence in all states. By focusing on providing Value for Money offerings and nationwide accessibility, BOSS Home Appliances is set to solidify its position as a leading choice for consumers across the country.

About Company Name

BOSS Home Appliances has stood as a prominent figure in the Indian market, celebrated for its wide selection of home and kitchen appliances. Their comprehensive range encompasses over 60 products across 14 diverse categories. Backed by a nationwide service center and a network of 9,800+ retailers, BOSS continues to deliver quality and innovation to households throughout India.

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Planetary parade 2025

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Planetary parade on January 25, 2025 – One of the rarest and most meaningful occurrences in the astrological world are planetary alignments, and the January 2025 planetary alignment is no different. This configuration is set to create some profound astrological powers as Venus, Saturn, Jupiter, and Mars will combine on January 25, 2025, to offer a new powerful opportunity to transform your life. With the right information, not only can you make the most of this opportunity thanks to the way this ionic configuration affects your birth chart, but also completely change the course of your life.

What is a planetary alignment?

When two or more planets line up in a particular region of the sky, it is called a planetary alignment/planetary parade. They are not in a direct line from each other but their placement enables them to influence astrological events in a much deeper way. This configuration is important because of the strong impact it will have with the alignments of Venus, Saturn, Jupiter, and Mars on January 25, 2025.

Dr. Vinay Bajrangi, a well-respected as an astrologer and practitioner in Vedic astrology, states, “The commencement of a new year always comes with a clean slate and two new beginnings. The alignments of the planets in January 2025 known as planetary parade represent the commencement of new potential growth, realignment of previous aspects, profound reflection, improvement of oneself, and, lastly, a chance for deep ending of old habits. In order to channel the powerful energies of this event, it is crucial to understand how it coincides with the birth chart.”

What will happen when three planets come together:  Planetary Alignment on 25 January, 2025

Analyzing Each Planet’s Role

With this planetary alignment, it is vital to further analyze the functions of each planet in order to grasp the full capabilities of this alignment:

Venus: Venus is referred to as the planet of love and beauty for a reason. Venus oversees relationships, pleasures, material wealth and governs our internal capacity to appreciate beauty. It is crucial to all interpersonal dealings, as well as to romance, art, and even commerce. In addition, Venus takes care of emotional ties, sensuality, and the endless desire for equilibrium in life.

Saturn: In the zodiac, Saturn is regarded as the “taskmaster.” This is the planet of high discipline, responsibility, structure, and everything wrought through hard work. Saturn urges us to build strong structures, wait and endure, and work through obstacles. While the energy of Saturn can feel constraining, it teaches patience and long term growth.

Mars: Mars is the planet of actions, passion, and motivation. Mars rule over every people’s level of drive, ambition, and how they want to assert themselves out into the world. They are also largely capable of pursuing, defending, and taking bold actions in the face of everything they desire. It grants energy, courage, and in turn the enthusiasm needed to tackle challenges.

Jupiter: One of the biggest which is said to be the largest in the solar system Jupiter provides growth and expansion. Jupiter is often regarded as the planet of good fortune, opportunity, wisdom, and the quest for knowledge. Jupiter extends the territory of personal development onto spiritual growth, travel, exploration and improvement. It often brings a feeling of optimism and abundance.

Effects of the January 25, 2025 planetary alignment on your sign.

This rare phenomenon where the orbits of Venus, Saturn, Jupiter, and Mars come into perfect conjunction on January 25th of 2025, creates a strong field which profoundly impacts numerous aspects of one’s life, depending, of course, on the natal chart. The following explains how the energies of the planets will interweave to affect you:

The essence of love and beauty combined with discipline and responsibility is what creates perfect environments for relationships during the alignment of Venus and Saturn. From the surface, Venus and Saturn appear diametrically opposed to one another. For all that you wish to accomplish in romance and in friendships, trust and commitment, Venus and Saturn specialize in taking relationships to the next level.

If you are struggling with relationships, be it misunderstandings, separations, or feeling lost in life, the combination of Venus and Saturn will bring healing. It allows for reflection and clarity on the type of partner you wish to have, enabling one to make wise relationship decisions.

Balancing and protecting your finances, properties, and entrepreneurial opportunities will also be possible with these relationships in mind. Along with ensuring that Venus cultivates equilibrium and tranquillity in one’s finances, Saturn will encourage you to maintain discipline, work harder, and spend more prudently while also setting attainable objectives.

Jupiter-Mars Combination: Achieving Breakthroughs and Widening Borders

It is no coincidence that when Jupiter is alongside Mars, opportunities for development are ripe. Both Jupiter’s manifestation energy and Mars’ fierce passion towards one’s goals and wishes create the urge to deepen new avenues in life. Effectively, personal and professional development are crucial to achieving goals, and this placement encourages people to explore new horizons.

People looking to change careers, obtain a degree, or want to evolve spiritually will most likely benefit from the combination of Jupiter and Mars. Should you feel unmotivated and unsure about where to head next, these planets promise to give you all the energy needed to tackle your tasks. This combination is favored by people willing to develop around the globe.

Together, Jupiter and Mars manage to provide motivation for risk taking, goal setting, and pushing your limits. If you are concentrating on self-help or business growth, you should be working towards it actively now.

A Moment of Change: The Complete Alignment

It will be a turning point in your life as on 25th January 2025 when Saturn, Mars, Jupiter and Venus will come into alignment. This alignment is accompanied with a balance of looking into the self and reflecting deeply in addition to setting goals and growing. You will be more aware of what you truly want and your greater purpose.

During this productive period, what effects this alignment will bring on your birth chart will depend on how these planets are positioned in the sign. Yet, there are two themes common during this strong alignment:

The combination of Saturn and Venus renders encouraging practical responsibleness, whereas, Jupiter and Mars provide spiritual growth. This alignment helps to examine where the balance between material needs and spiritual growth lies, creating harmony in life.

Strength Through Discipline: With a combination of Saturn and Mars, you will have the will to actively work towards your goals. This strategic alignment will enable any individual on the verge of procrastination or who is contemplating over a tedious task to conjure up the energy to push forward.

A Commitment Towards Long-Term Goals: This alignment supports stability and growth in the long term. In the case where You are trying to work on improving personal skills, family or career goals, this alignment will enable you to set milestones and objectives enabling you to focus and work towards achieving them.

Making the Most of the January 25, 2025: planetary alignment

In order to capitalize on the strange conjunction of planets, try the following tips to enhance the positive energies during this time:

Be Specific: Reflect on the long term goals you want to achieve and outline them so that you can start achieving them. With the guidance of Mars and Saturn, you will be able to get clarity about your plans for the coming months, hence the planning years to follow should not be tedious.

Strengthen Bonds: With the help of Venus and Saturn, it is possible and sensible to work on the relationships in your sphere. In addition, this strategy can be used to heal and strengthen existing relationships.

Initiate Actions: At this point, you ought to consider starting something new. Procrastination may not serve you well as Mars and Jupiter are influencing you to take action. Take the first step concerning career alterations, personal aspirations, or new undertaking projects.

Strike a Balance: Consider your monetary wants against the backdrop of your spiritual wants. It is healthy to reflect on your goals and rethink how you can achieve them reason without losing focus on the values and purpose you hold dear.

Conclusion:

The January 25 Planetary Line-up is an exceptional occurrence, an incredible event that can turn the course of your life in various directions. Venus, Saturn, Jupiter, and Mars alignment will also permit these planets forces to unite and sponsor where you need Growth, Discipline, and action. So, it is time to learn how this planetary alignment 2025 affects us and what events it brings about. You will understand how to use this period best to achieve sustainable success, high self-esteem, and influential relationships. However, these are very specific and deep readings so you should know how to judge good astrologer, says astrologer Dr Vinay Bajrangi himself. For specific queries, one can connect with his office @ +91 9278555588/9278665588.

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Study reveals 60% Rate their Kumbh Mela experience as “Very Spiritual”; Also, 44% Brands’ Campaign Recall Rate found among attendees

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Latest research uncovers the dual nature of Kumbh Mela as both a spiritual gathering and a powerful brand platform, offering critical insights for stakeholders planning 2025’s 400-million-strong gathering.

InsightCrunch’s comprehensive study of previous Kumbh Melas has revealed a fascinating intersection of spirituality and commerce, providing crucial insights on the 2025 event. The research, encompassing 750 respondents across diverse demographics, presents compelling findings about both spiritual experiences and brand effectiveness.

The spiritual essence of Kumbh remains its cornerstone, with 60% of attendees describing their experience as “Very Spiritual.” This connection appears particularly strong among those with primary education (72%) compared to postgraduates (52%). The sacred act of bathing at the Sangam emerged as the defining experience, with 39% of attendees – and notably 47% of younger participants – citing it as their most memorable moment.

On the commercial front, the study reveals unprecedented brand engagement opportunities. More than half (52%) of attendees noticed brand campaigns, with Fashion and Lifestyle brands leading awareness at 25%, followed by Spiritual/Religious products and Food & Beverages at 19% each. Younger attendees (18-25 years) showed the highest brand awareness at 46%, while engagement dropped to 13% among older participants (60+).

The research also identified operational challenges requiring attention. Overcrowding affected 33% of participants, with higher impact on elderly attendees (55%). Women faced unique challenges, with 40% reporting issues with washroom facilities. Transportation emerged as another key concern, particularly affecting elderly and lower-income groups.

Looking toward Kumbh 2025, attendees have expressed clear priorities for improvement. Sanitation facilities lead the improvement requests (28%), followed by crowd management strategies (18%) and improved bathing facilities (15%). The research also reveals growing interest in technological integration, with 17% of attendees, particularly those aged 46-60, seeking virtual experiences and live streaming options.

This comprehensive analysis presents vital data for both administrative and brand-side stakeholders planning Kumbh 2025, from infrastructure development to brand engagement strategies. For detailed insights, operational recommendations, and demographic-specific findings, download the complete report.

https://insightcrunch.in/kumbh-mela-2025-report/

Access the full report to explore unprecedented insights into attendee behaviour, brand engagement metrics, and strategic recommendations for maximizing both spiritual and commercial opportunities at Kumbh 2025.

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