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How Condombazaar.com empowered Over 70,000 Indians to save ₹84,000 crores by revolutionizing condom usage and privacy

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6 months ago

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It is hard to believe that a single online shop, operating at a remote part of Chennai city is trying to create a lasting impact in the socio-economic scenario of the country. It continues to help thousands of Indians save over 84K crores collectively in the last 13 years.

Can you guess?
Yes, condombazaar.com has been creating phenomenal impact year-after-year through a simple and easy to use contraceptive, CONDOMS.

If one lists down the different methods of family planning, Using a condom is among the easiest and cheapest. Even though the government populated condoms through a massive ‘National Family Planning Program’ in the late 1960s, the condom usage in India happened at a snail’s pace. According to NFHS-4 Survey (2015-16), the condom usage among married couples was only 5.6%. The access to condoms remained a challenge as young Indian men and women had to face the embarrassment of shopkeepers or fellow buyers in a retail outlet while buying the condom. This prevented many from buying condoms.

Before the advent of online stores, men who wanted to use condoms have to wait late in the night to ensure the shop is empty and no one is around. In such a scenario, it is nearly impossible for women to buy condoms from an outlet. “The major hindrance to condom usage is the embarrassment factor involved in purchasing it”.

To address this issue, the idea of setting up condombazaar.com was born. Speaking about the idea, the condombazaar team said, “Sensing that if we can address the embarrassment factor by creating a hassle-free platform for condom purchase, most of the job is done and young Indian men and women will begin to use condoms and indulge in safe sexual practices. Thus Habituating Indians to use Condoms became the Purpose of Business for condombazaar.

To achieve this purpose, we leveraged the power of ecommerce way back in 2010 itself. Initially, we started selling condoms on ebay and the response was so encouraging. So, we started our own website – condombazaar.com in the next year itself and we were growing steadily. Traffic to the site picked up when NDTV mentioned our website name in an article“ Why Premium Condoms Risk Extinction in India” way back in 2014.”

Half of India’s population is less than 24 years of age while 65 per cent is below 35 years. To harness the opportunity of this young nation, it is important to ensure the well-being of the youth — and reproductive health is a key factor here. Sensing that we hold tremendous responsibility in assisting the young nation resort to safe sexual practices and to avoid unwanted pregnancies, we took following measures to habituate young men and women to condom usage.

Absolute privacy in condom purchase
Condombazaar may be the only player way back in 2010 selling condoms on ebay and then have a dedicated website. Condombazaar empowered the buyer by giving the total privacy and saved him/her from the embarrassing looks of the Chemist and other fellow buyers. Using the e-commerce store is a major relief and we are one step near in achieving our purpose of habituating young Indians to use condoms.

Largest Condom collection and condom usage
Condombazaar as the name suggest, has the largest range of condoms. We almost stock all brands of condoms available in India viz., Durex, KamaSutra, Moods, Skore, Manforce, Kohinoor, SKYN, Playgard, Okamato and Carex are a few to name.

Each of these brand have many variants in different pack sizes of 3’s, 6’s, 10’s, 12’s and 20’s. We try to stock almost all the variants available. The range include Delay condoms, Ribbed, dotted, Multi textured, Ultra thin, Anatomically shaped, Scented, Cooling, Warming, Non Latex, Female and Flavoured condoms. There are many flavored variants, that are far from imagination – Strawberry, Chocolate, Orange, Banana, Mango, Apple, Pineapple, Grapes, Coffee, Vanilla, Butterscotch, Paan, Blueberry, Wildberry, Litchee, Kiwi, Peach, Mint, Coffee, Bubblegum and the list goes on and in total, we have around 250 different SKUs, always in stock.

The idea of keeping a huge range is to encourage the buyer to browse the different varieties, peacefully in the privacy of his or her mobile phone and end up buying and experimenting with different varieties of condoms. Eventually, they will choose their suitable variant and form the habit of using condoms.

Invention of Discreet Packing, Delivery & Billing
Condombazaar is proud to claim that we are the first e-commerce store to use the concept of Discreet Packing and Courier delivery, way back in 2010 right from our ebay time. Though we created absolute privacy to buy condoms, we invented ‘discreet packaging’ to make the purchase even more convenient. Where, the order is discreetly shipped in a plain unmarked, and tamper-proof cover with the address of our Healthcare Company. No where will it say what the customer has purchased. The package will not be labeled with any invoices or delivery challans and the credit card/bank statement will not show our website name. This way, we ensure our customers don’t face any embarrassment at all touch points, which is a major hindrance in condom purchase.

Faster Delivery across the Country
We understand that customers hate to wait for condoms as it is always needed on emergency. To ensure faster delivery, right from the beginning, we were using express and air courier services like Bludart. If the order is placed before 3 pm of any working day, it will be shipped on the same day and most of the orders get delivered the next working day. For remote locations, we use Speed Post and we have delivered to remotest locations in Arunachal Pradesh, Jammu, Agathi Islands and to remote villages in Nilgiris.

30 condoms per order
Condombazaar has a minimum cart size of at least 30 pieces of condoms. The idea is to ensure our customers to have a ready stock of condoms at their hand’s reach, because for sexual act we cannot schedule an appointment. If condoms are available in the shelf, the couple will tend to use them every time and this will become a habit. The 30 pieces of condoms will be sufficient for a couple for atleast six month’s usage. If we can ensure a couple starts using condoms for 6 months, then it will become a habit for them.

Our Newsletter and condom usage
Over the past ten years, we have been sending newsletters month-on-month with useful information on condoms and sexual wellness to a huge email list of around 1 lakh condom users, mostly we don’t send promotional emails. For example, our newsletters will carry information like, “Flavoured condoms will cause vaginal infection due to the added sugars in the flavour”, “For men with large size, there are no condoms available, but they can make their partners use female condoms”, “how the heat transfer works while using a ultra thin condom and how couples can feel the skin on skin feel”… as these type of informations are not known to many people, we send such information to educate and thus facilitate condom usage.

Condom storage and Condom usage
From the customer feedback, we understood, that after our discreet delivery of condoms, the main problem faced by them is the storage of the condom packs. Hence we designed a black colored condom storage bag, that can be used to store condoms discretely in the wardrobe and the bag will also act as remainder for the couple to restock the condoms. The bag carries a message “Keep me always full, so that you will not get pregnant”.

Other sexual wellness products and Condom usage
Based on the request from some of our regular customers, we have added sexual wellness products and exclusive bedroom lingerie to our e-commerce platform. We also felt, these products can be bundled with condoms. Even if any of the shopping cart of our customers is filled with only sexual wellness or Lingerie, we add few packs of free condom. This category of products are driving new set of customers, to whom we have a chance to show the condom range and most of the visitor to our website who come for sexual wellness or lingerie purchase, also end up buying condoms.

Free Pregnancy Detection card with every order
No contraception can guarantee full protection, every method has a failure rate and condoms are not exception. There are two types of failures in condom. One is method failure, where in condom is broken or damaged, the other one is User failure, where in the couples who are regular users, have failed to use condoms once in a while due to various reasons. These failures may end up with an unpleasant situation for the couples, they may not know what to do further if the periods are missed or delayed. To address these embarrassing situations, we send a free pregnancy test card, with every order, which comes handy to our customers. This one idea has received a lot of appreciations from our buyers. More over, the customers are further encouraged to have confidence in condoms and the habit of condom usage is further strengthened.

With these activities, We have tried to instill the habit of condom usage to our customers instead of merely selling condoms. This makes condombazaar different from other condom marketing companies and retailers. We are focused on habituating our customers to condom usage through user-focused initiatives.

There is a general opinion that Men are self centered and selfish when it comes to condom usage, but our experience is different. 90% of the customers are men at condombazaar and we have male customers who regularly buy condoms for more than 6 years. This shows that men are not self centered while coming to condom usage. Instead, our male customers are caring partners and husband.

Men shied away from condom purchase because of embarrassment factor and when condoms are accessible through an online platform, they tend to buy condoms regularly. We are delighted that we have brought a behavioural change among men with regard to condom usage.

We are happy to see this behavioral change happening in India. According to NFHS-5 (2019-2021) survey, 9.5% Indian men are using condoms, which is way ahead of 5.6% usage as per NFHS-4 (2015-16). This behavioral change can bring about a positive change in reproductive health of young Indians and can significantly reduce the number of unintended pregnancies in the country. In 2015–2019, there were a total of 48,500,000 pregnancies annually in India. Of these, 21,500,000 pregnancies were unintended.

Each unintended pregnancy is not only a burden for India but also a huge burden for the couples. According to Wikipedia and based on the estimate by Economic Times in April 2011 and adjusted to inflation for August 2022, the cost of raising a child from birth to age of majority (21 Years) for a middle to upper-middle income family comes to about ₹1.17 crore (equivalent to 1.2 crore or US$160,000 in 2023) in total. The mathematics will be huge when we multiply this 1.2 crore by 21,500,000 unintended pregnancies.

Condombazaar’s team is happy, that we have around 1 lakh customers over the past 12 years, whom have purchased condoms from us at least for a year’s usage. Assuming that 30% of the customers have not effectively used the purchased condoms or the condoms were used outside of their marriage or they have used some other regular contraceptive, we have around 70k regular condom users. We are sure the habit of condom usage which is the purpose of our business has saved around 1.2 crore for each of the Seventy thousand customers and contributed ₹84k crores to the socio-economic benefit of our country.

Request for Condom Manufacturers and Marketing companies.
Condom is one product which has not seen any notable innovation for the 50 years in India. We appreciate the wide range of flavoured condoms from Strawberry to Paan, made available by Indian brands and there are a lot of marketing innovations by various condom brands.

But there is a huge need for real product innovations like, bringing condoms in different sizes, because every men is of different size, there is a big demand for non latex condoms as many couples have latex allergy, condom manufacturers can think of Glow in dark condoms, which can really add a fun in the Indian bedrooms.

With these kinds of innovations, it will be more and more easy for us to promote the Habit of condom usage. We are continuously working for the cause. We also request every reader to STAND UP FOR THE CAUSE of regular condom usage.

For more information, visit www.condombazaar.com/email support@cagain.in

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Healthcare startup CureAble raised Rs 2 Crore in pre-seed to transform neurodiverse care in India

Published

4 days ago

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February 19, 2025

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 CureAble, a Delhi-based Healthcare startup, focusing on personalized therapies for special-needs children, has raised Rs2 crore in a pre-seed round from a US-based investment firm Brahma Tank.

Founded in July 2023 by childhood friends Krishnakant Singh, Arbob Mehmood, Atabik Fasahat, and Vikas Deep, CureAble aims to transform special-needs care for neurodivergent children through a planned, personalized, and trackable approach to their development.

The funds will be used to establish multiple therapy centers and special schools across India while growing their team. The roadmap also includes accelerating the development of specialized therapeutic tools and technologies, alongside community outreach initiatives. Founder Krishnakant Singh emphasizes that “These steps will transform the special needs care sector, bringing innovation and empathy to therapy-based services while revolutionizing how special-needs therapies are provided.”

Founder Vikas Deep, who also has more than 12 years of experience in special-needs therapy, says, “Every child is unique, yet therapy is often treated as a one-size-fits-all solution, leaving many without real progress. At CureAble, we take a deeply personal approach–understanding each child’s strengths, challenges, and needs–to provide therapy that truly works. Seeing children grow and connect in ways their families once feared impossible is what drives us every day,”

“Post-COVID, there’s been a sharp rise in learning disabilities and ADHD among children, driven by excessive screen time, reduced socialization, and fast-paced curriculum. Parental neglect, denial, and busy lifestyles have further fueled these challenges. Existing systems can’t support them. We need a personalized, transparent, and trackable framework to ensure consistent care during their crucial growth years.” says Founder Atabik Fasahat.

About the future of CureAble, Founder Arbob Mehmood says, “Our vision extends beyond India. In the next 5 years, we aim to impact 100 million special-needs children globally through a combination of home-based care, therapy centers, school-based programs, and technology-driven solutions like VR and app-based therapies.”

“CureAble is tackling one of the most pressing yet overlooked challenges in healthcare–ensuring that neurodivergent children receive the right support at the right time. Their data-driven and deeply personalized approach to therapy has the potential to revolutionize how therapy is delivered globally. What impressed me most is their deep commitment to both scalability and impact, ensuring that quality special-needs care is accessible across India and beyond. This investment aligns perfectly with my commitment to supporting ventures that drive social impact alongside sustainable growth.” – Gurmeet Likhari, Founder – Brahma Tank

In India, 1 in 8 children grapples with some kind of neurodivergent conditions, including millions of children with autism, ADHD, mental retardation, Down syndrome, slow learners and other developmental challenges. Shockingly, up to 80% of these children do not receive the necessary care. Globally, with over 1.2 billion people with such conditions, with global market size expected to reach USD 68.6 billion by 2028. These statistics highlight a dire need for improved special-needs care systems across the world, which CureAble, through its innovative framework, is well positioned for significant growth.

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Evoke Hair & Skin Clinic: The Best Hair Transplant Clinic in Delhi & Gurgaon for Natural and Permanent Hair Restoration

Published

6 days ago

on

February 17, 2025

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Today, hair loss is more than a cosmetic issue. The main reason is that it directly impacts your self-esteem, confidence, personality, and overall well-being. Whether it’s genetic baldness, stress-induced hair fall, or medical conditions, the demand for the best and permanent hair restoration is continuously increasing. For those searching for the best hair transplant clinic in Delhi or Gurgaon, Evoke Hair & Skin Clinic stands out as a trustworthy place for all types of hair and skin treatments at affordable prices.

With an expert team of hair specialists in Delhi, they leverage advanced technologies while providing services that ensure a high success rate. Evoke Hair & Skin Clinic has transformed the lives of thousands of individuals by offering exceptional services. From FUE hair transplants to PRP therapy and scalp rejuvenation, the clinic has won the hearts of several people. Those who are looking for holistic hair restoration solutions can reach out to them without any second thoughts.

Why Evoke Hair & Skin Clinic Stands Out?

You need to choose the right hair transplant clinic in Delhi NCR to achieve long-lasting and natural results within a limited time. Evoke Hair & Skin Clinic is well-renowned for its excellence in hair restoration. Moreover, the clinic has a team of experienced Hair Specialists & Dermatologists. That’s why, the clinic is home to some of the most skilled dermatologists in Delhi for hair. The industry experts ensure precision and safety.

The team utilizes advanced hair transplant techniques such as FUE (Follicular Unit Extraction) and DHT (Direct Hair Transplantation) along with cutting-edge GFC (Growth Factor Concentrate) treatment. It is also one of the best non-surgical procedures to promote hair growth by stimulating the hair follicles. They guarantee all their patients natural-looking, minimally invasive, and highly effective transplants and treatments.

At Evoke Hair & Skin Clinic, experts understand that every patient’s hair loss pattern is unique. Keeping note of this, they provide customized treatment plans to suit individual needs. Patients can freely discuss their doubts with experts without any hesitation. Also, with the latest technology and a patient-centric approach, the clinic ensures a seamless and comfortable experience.

They have a proven track record of thousands of satisfied patients with successful hair transplants. Expert doctors boost their confidence and transform their appearance to a great extent.

PRP Therapy: A Non-Surgical Hair Regrowth Solution

Even if you are not ready for a transplant, PRP therapy (Platelet-Rich Plasma) is a revolutionary non-surgical treatment available at Evoke Hair & Skin Clinic. Using the patient’s platelets, PRP therapy stimulates hair follicles. The treatment is done to improve hair thickness and reduce hair fall. It is undoubtedly a highly effective treatment for early-stage hair loss, post-transplant recovery, and overall scalp health.

So, if you’re looking for PRP in Delhi or PRP in Gurgaon, Evoke Hair & Skin Clinic is the go-to choice for safe and effective PRP treatments. You can book your services at your fingertips.

Best Hair Transplant Clinic in Gurgaon & Delhi NCR: Trusted by Thousands

Evoke Hair & Skin Clinic is not just another hair and skin clinic in Delhi; it is a trusted name in hair restoration. Expert doctors at Evoke have over 15+ years of experience in providing exceptional results and high patient satisfaction. They provide services that extend beyond Delhi. Thus, their team caters to patients looking for the best hair transplant clinic in Gurgaon as well.

With a patient-first approach, the clinic ensures a stress-free experience. They keep guiding individuals through consultation, treatment, and post-procedure care. Moreover, Evoke Hair & Skin Clinic believes in transparent pricing and ensures affordable, high-quality treatments without compromising on results.

What Patients Say About Evoke Hair & Skin Clinic?

1. “I was struggling with severe hair loss and bald patches. After consulting Evoke Hair & Skin Clinic, I opted for the FUE hair transplant. During the treatment, I was quite nervous. But to my surprise, the results have been life-changing! Let me tell you that the entire process was smooth, and the team was extremely supportive.” – Rohit S., New Delhi

2. “For the past few years, I had tried everything for my thinning hair–oils, medications, PRP treatments, and whatnot. But nothing worked at all! That’s when I decided to visit Evoke. Their dermatologist in Delhi for hair suggested a customized transplant plan. And yes, within a few weeks, the results are incredible, and I finally feel confident again!” Thanks to the experts at Evoke!- Ankit M., Gurgaon

3. “Evoke Hair & Skin Clinic is hands down the best hair transplant clinic in Delhi NCR. They use the latest technology, and the team is highly professional. I would highly recommend that you avail yourself of their services. My DHT transplant results look completely natural.” – Varun T., Delhi NCR

Book Your Consultation Today!

If hair loss is affecting your confidence or self-esteem, don’t wait! Evoke Hair & Skin Clinic offers the best hair transplant solutions tailored to your specific needs. So, whether you are looking for PRP therapy, FUE or DHT hair transplant, you can contact their team and they will guide you through the journey of regaining your hair–and your confidence.

Visit Evoke Hair & Skin Clinic in Delhi & Gurgaon Now!

Website: https://www.evokeclinic.co/

Email: contact@evokehair.com

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Tula Hospital has received significant investment from Dr. Amit Mann

Published

2 weeks ago

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February 7, 2025

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Tula Hospitals, a leader in providing advanced healthcare services to the community in Palwal region, is excited to announce that Dr. Amit Mann, a renowned nephrologist, entrepreneur, and Director-Mann Multispeicality Hospital Rohtak, has made a significant investment in the hospital. This strategic partnership aims to further enhance Tula Hospital’s commitment to delivering exceptional medical care and state-of-the-art healthcare services to its patients.

Dr. Amit Mann, who has a distinguished track record in both healthcare and business, is investing in Tula Hospital as part of the hospital’s ongoing efforts to expand its reach, incorporate cutting-edge technologies, and continuously improve the quality of its services. His wealth of expertise in the medical field and his innovative vision for the future of healthcare will serve as an invaluable asset to the institution.

“We are thrilled to have Dr. Amit Mann join the Tula Hospital family,” said Mr. Manish Madhukar, CEO of Tula Hospitals. “His deep understanding of healthcare innovation and his entrepreneurial spirit will bring fresh perspectives to our operations. This investment is a clear testament to the trust and confidence in our mission to provide compassionate, accessible, and world-class medical care to our patients.”

Dr. Amit Mann’s involvement in the hospital will not only contribute to enhancing patient care but also to expanding Tula Hospital’s capacity and outreach, ensuring that the latest medical technologies and treatments are readily available to those who need them most.

“I have long admired the work that Tula Hospital has been doing to improve healthcare access and quality,” said Dr. Amit Mann. “I am excited about the opportunity to contribute to their growth and support the hospital’s goal of advancing patient care through innovative practices. This partnership is a step towards strengthening the healthcare infrastructure in our community.”

As Tula Hospital continues to grow and evolve, Dr. Amit Mann’s investment is poised to accelerate the hospital’s journey toward becoming a leading healthcare provider in the region. His involvement underscores Tula Hospital’s commitment to excellence and its dedication to meeting the needs of its patients with the highest standards of care.

About Tula Hospital:

Tula Hospital, located in Palwal, Haryana, is a 120-bedded superspeciality facility situated on NH-2, Delhi-Mathura Road. Established by Bothanzi Medicals Pvt. Ltd., the hospital offers a comprehensive range of medical services under one roof.

The hospital has achieved significate milestones in just second year of its operations including but not limited to NABH accreditation, ECHS, and Haryana Government Empanelment.

The Hospital is already empanelled with all major health insurance companies and TPA.

The hospital is preferred choice for PSUs like NHAI.

The financial of the hospital is extremely appealing with achieving 29% positive EBIDTA in just second year of its operation.

Specialties and Services:

Tula Hospital provides a variety of medical specialties, such as:

* General Medicine

* General and Laparoscopic Surgery

* Orthopedics and Joint Replacement

* Obstetrics and Gynecology

* Pediatrics and Neonatology

* Dental Services

* Urology

* Anesthesia and Pain Medicine

The hospital also plans to introduce additional specialties, including Cardiology, Gastroenterology, ENT, Neurosurgery, Neurology, Nephrology, Medical Oncology, and Surgical Oncology.

Facilities:

* 24×7 Emergency Services

* Pharmacy

* Laboratory Services

* CT Scan

* Ultrasound and Color Doppler

* X-Ray

* Physiotherapy

* Ambulance Services

* Blood Bank (outsourced)

* Patient Dietetics and Nutrition

Management and Vision:

The hospital is managed by a team of experienced professionals, including:

* Manish Madhulkar (CEO)

* Dr. Virat Veer Yadav (Medical Director)

* Rohit Singh (DGM-Finance)

* Ishwar Singh (Administrator)

* Rakesh Chadra (Head-HR)

* Sunny Dalal (Head-Billing)

* Alok Rawat (Operation Manager)

* Vanda Singh (Head-Customer Care)

The hospital’s mission is to deliver a high standard hospital experience by offering the best, most transparent and most affordable healthcare services. Its vision is to be a leading provider of high-quality affordable healthcare services available for all by creating a network of super-speciality healthcare establishments.

Tula Hospital is committed to providing quality healthcare services to the community, with plans to expand its network to other tier II and tier III cities in northern India

Dr. Amit Mann is a distinguished nephrologist based in Rohtak, Haryana, with over 25 years of experience in kidney care. He currently serves as the Director of Nephrology and Senior Consultant at Mann MultiSpecialty Hospital, located in Company Bagh, Rohtak.

Educational Background and Training:

Dr. Mann completed his MBBS from Pt. B.D.S., P.G.I.M.S., Rohtak, in 2000. He pursued his MD in Internal Medicine at Army Hospital R & R, Delhi University, graduating in 2006. Further specializing in nephrology, he obtained his DM in Nephrology from Sri Ramachandra University and Research Institute, Chennai, in 2010.

Professional Experience:

From 2012 to 2019, Dr. Mann served as the Associate Professor and Head of the Department of Nephrology at Pt. B.D.S., P.G.I.M.S., Rohtak. During this tenure, he managed over a lakh of kidney patients and performed more than two lakhs of dialysis procedures. He was also part of the team that conducted India’s first HIV-positive kidney transplant at Shri Ramachandra Medical College & Hospital in Chennai.

Clinical Expertise:

Dr. Mann’s areas of expertise include:

* Hemodialysis

* Continuous Ambulatory Peritoneal Dialysis (CAPD)

* Acute Peritoneal Dialysis

* Kidney Transplantation (both live and cadaveric)

* Kidney Biopsy and other nephrological interventions

For media inquiries, please contact:

Mr. Rakesh Chandra

Tula Hospital

Email: hrhead@tulahospitals.com

Website: www.tulahospitals.com

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Central India’s Leading Pharma Manufacturer, Erawat Pharma, Chooses BatchMaster ERP to Enhance Production Efficiency

Published

3 weeks ago

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January 31, 2025

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BatchMaster Software is proud to welcome Erawat Pharma, one of central India’s most prestigious pharmaceutical manufacturers, to its growing family of distinguished clients. Headquartered in Indore, Madhya Pradesh, Erawat Pharma ranks among the top capsule manufacturers globally and is the second-largest capsule manufacturer in India, serving a robust customer base both locally and internationally.

Erawat Pharma was previously using Tally to manage its operations. However, as the company experienced rapid growth, its operational complexities outgrew the capabilities of the existing system. This resulted in several challenges, including increased idle time of work-in-progress (WIP), which led to delays and errors in order deliveries.

The manual nature of their processes created challenges in routine operations and made it difficult to address production, quality control (QC), and compliance requirements.

The need for a more advanced ERP system became evident, one that could automate and streamline operations while handling tasks such as generating system-wide labels–including raw quarantine labels, QC release labels, intermediate stage labels, and shipping labels.

Furthermore, the company sought a solution that would seamlessly manage its processes, from raw material procurement to production scheduling and delivery.

After evaluating several options, including NetSuite, Erawat Pharma found the perfect match in BatchMaster ERP with Tally Integration. The software stood out for its ability to address their specific needs, including accurate costing, automated production scheduling and planning, precise traceability, superior formulation management, and compliance with all regulatory requirements. These functionalities not only ensured improved operational efficiency but also enabled the company to achieve better control over its production processes.

Sanjay Panjwani, Managing Director of BatchMaster Software Pvt. Ltd., expressed his gratitude for this new partnership. He remarked, “We are thrilled to collaborate with Erawat Pharma, a leader in the pharmaceutical industry. Our team ensured a smooth implementation process and is helping Erawat Pharma achieve its goals of operational excellence and automation.”

With the implementation of BatchMaster Pharma ERP, Erawat Pharma is now well-equipped to address the demands of its expanding business while maintaining its reputation for delivering quality products on time. This partnership highlights BatchMaster’s commitment to providing industry-specific solutions that empower manufacturers to optimize their operations and achieve sustainable growth.

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NUTRICON 2025: Ultimate You Leads the Charge in Redefining Nutritional Excellence

Published

4 weeks ago

on

January 27, 2025

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24/01/2025, Bowring Institute Bangalore, India – NUTRICON 2025 concluded on a high note at the prestigious Bowring Institute in Bangalore, India. This industry-leading conference, organised by Ultimate You—an Innovative Newage Nutraceutical brand under the Mama’s Creation Private Limited umbrella—brought together leading minds from nutrition and healthcare.

The event, held in collaboration with Sagar Chandramma Hospitals and the esteemed Indian Association of Parenteral and Enteral Nutrition (IAPEN), showcased the latest advancements and emerging trends in nutritional science. This powerhouse partnership ensured a comprehensive exploration of clinical and consumer-focused nutritional strategies, setting new benchmarks for the industry.

The event commenced with an insightful keynote by Namratha Pramod, a High-Performance Analyst at SAI (Sports Authority of India), who specialises in circadian rhythms and chrononutrition, focusing on optimising eating patterns for better health outcomes. IFPRI’s 2025 report highlights that 38% of Indians choose junk and processed foods, which disrupt circadian rhythms and lead to irregular eating patterns. This dietary habit increases the risk of obesity, Type II Diabetes, and cardiovascular diseases. Time, frequency, and regularity are the three aspects of eating behaviour that make up chrono-nutrition.

Rinki Kumari, senior dietitian at Fortis Hospital, emphasised the crucial role of nutrition in recovery and long-term health during complex surgeries like Coronary Artery Bypass Grafting (CABG) and hemicolectomy. Tailored nutrition interventions can optimise patient outcomes post-surgery. There is evidence that remote workers often experience higher stress levels compared to office workers. Medical professionals use total parenteral nutrition (TPN) to support patient recovery, showcasing the importance of personalised nutritional strategies in healthcare.

Following the insightful discussions, Akshith Reddy, Co-founder of Ultimate You, shed light on critical issues facing India’s nutritional landscape. He highlighted the pressing concern of nutrient deficiency, which affects a significant portion of the Indian population. 

According to a recent study published in the Journal of Nutrition, over 70% of Indians suffer from vitamin D deficiency, while iron deficiency anaemia affects nearly 53% of women. 

The nutraceutical market in India is projected to reach $18 billion by 2025, growing at a CAGR of 21%. This growth presents both opportunities and challenges in addressing nutritional gaps.

In response to these challenges, Akshith stressed the importance of innovative nutraceutical products. He showcased how Ultimate You’s product line, including Ultimate Greens, Glow, Collagen, Fiber, and Daily Whey, can be seamlessly integrated into daily diets to help individuals achieve their wellness goals. These products are designed to address specific nutritional needs identified by recent research, such as the increasing demand for plant-based proteins and gut health supplements.

Akshith’s approach aligns with recent findings from a study in the International Journal of Environmental Research and Public Health, which indicates that simplifying nutritional choices can lead to better dietary adherence and improved health outcomes.

By combining scientific innovation with consumer-friendly products, Ultimate You is positioning itself at the forefront of India’s nutraceutical revolution, aiming to bridge the gap between nutritional science and everyday wellness.

“In today’s digital era, simplifying food choices is crucial, as too many options can lead to unhealthy decisions. As a direct-to-consumer brand, we focus on delivering products that blend modern science with ancient methods, ensuring quality and taste in every serving.”

– Akshith Reddy, Co-founder of Ultimate You

Sreemathy Venkatraman, Chief Dietitian, Trustwell Hospital, explored the intricate connection between gut health and hormone balance through the concept of the estrobolome, shedding light on strategies to support women’s health through dietary interventions. This evidence is backed by an NCBI report that states dietary supplement usage rates vary by disease, from 7.7% for cancer to 28.2% for menopausal disorders. It highlights the estrobolome’s role in regulating hormones and the gut-brain axis, emphasising strategies to enhance oestrogen metabolism through microbial enzymes and gut health supplements.

Madhumitha Krishnan, a Consultant with CABHN at TDU, highlighted the synergy between Ayurveda and modern nutritional science, advocating for holistic wellness approaches that blend traditional wisdom with contemporary research methods. This resonates with the World Health Organization’s findings that 70–80% of the global population relies on nonconventional medicines, primarily herbal remedies. Ayurveda emphasises personalised nutrition and simple home remedies like spices to enhance digestion (Agni) and stresses the importance of understanding one’s unique constitution (Prakruthi) to promote health and prevent illness. 

Looking ahead, NUTRICON aims to continue fostering dialogue and innovation in the field of nutrition, anticipating broader participation and deeper exploration of emerging trends. The event highlighted the importance of collaborative efforts in advancing nutritional science and promoting healthier lifestyles across diverse communities.

About Ultimate You

Ultimate You is at the forefront of redefining food and nutrition, offering a range of superfoods and gut health supplements. Committed to quality and innovation, products are crafted with organically sourced ingredients, free from GMOs, gluten, and artificial additives. Each offering reflects a blend of traditional wisdom and modern science aimed at enhancing nutritional intake and promoting overall wellness.

For more information about the wellness tips and nutrient-rich food products, feel free to visit the site: https://www.ultimateyou.co.in/

Media Contact

Ram Charan
Ultimate You
Email: ram@ultimateyou.co.in
Number: 8431930619

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