Technology
3D Menu Card: How Hoteliers Are Getting An Edge by Using AR Technology
In today’s age of high-end technology, it is important for every industry to keep innovating itself to meet the demands and expectations of consumers. There is a need for innovation in the food and hospitality industry as well. Typically, when you visit a restaurant, you have to go through a menu and then order the dishes you would like to eat. However, a physical menu, with all the dishes available at the restaurant listed on it, does not always prove to be the best guide.
Sometimes, you order a dish that you haven’t tried before and end up being disappointed by it as it doesn’t match your imagination of what you thought the dish would be like. In part because, when you read the name, or sometimes accompanied by a small description, of a dish on the menu, there is no way for you to know more about it. Asking the staff could help, but only to a certain extent.
To resolve these issues faced by the patrons visiting restaurants and hotels, three young entrepreneurs, Akshay Narayankar, Arnaw Gundawar and Shubham Sonawane, came up with an idea that was rooted in the world of new-age technology. These three entrepreneurs believed that a 3D menu card will not only make it easier for customers visiting a restaurant to order the right dishes but would also offer them a more immersive experience.
Talking about what led to the team come up with this idea, co-founder Akshay Narayankar, “While some people like to order tried-and-tested dishes when they go to a restaurant, there are many who wish to try something which they haven’t tasted before. However, in the pursuit of trying various kinds of food items or cuisines, they face several challenges. Before ordering a dish, they have no idea about, they would want to know several aspects pertaining to it like how it looks, the kind of ingredients used in it and whether it would appeal to their taste buds. A 3D menu card resolves all these issues by offering them a glimpse of high-quality food models represented in their original size, shape, and form.”
Many restaurants in India have already started using 3D menu cards. Apart from feeling good about the fact that have adopted themselves to modern technology, the owners and management of these restaurants have reported a positive jump in their sales figures. Clearly, their customers are very pleased with the introduction of 3D menu cards in these restaurants and are happy to see things being made convenient for them.
Elaborating further on this product, co-founder Arnaw Gundawar says, “Our product 3DMenu is created using world class technologies and provides an immersive experience enabled by Augmented Reality. The product enables the creation of a realistic food model with the help of machine learning integrated with animation software. The 3D menu card also comes equipped with best-in-class visualisation to ensure the customer finds it much easier to decide the dishes they want to order. The technology we have come up with is an optimised combination of a variety of 3D modelling tools and cloud first technologies. It is a robust and highly performant solution with a lot of new features in progress.”
For the longest time, restaurants have offered customers the option to go through physical menus. Since the last few years, some of the upmarket restaurants, cafeterias and eateries ditched physical menus for digital menus. A link to the digital menu would be shared by the customer on their smartphone, tablet or some other smart device and they would be ask to place an order after going through it. Unfortunately, apart from saving paper, these digital menus didn’t do much in the way of taking advantage of their digital platform.
“We should not create any innovation just for the heck of it. Good innovation is the kind that makes a real difference to the lives of people. A 3D menu is better than a physical menu in every possible way. When you pick up a physical menu, you only get to read the names of the dishes on the menu and sometimes, see a few pictures, and rarely do these pictures portay the reality of what the dish will be like. A 3D menu, on the other hand, is highly interactive. Using a 3D menu, customers will be able to view 3D models of dishes in AR and also have the opportunity to see the dishes from different angles. They can also share their feedback on the menu. Customers can also filter the menu based on their dietary restrictions and food preferences”, states co-founder Shubham Sonawane.
Though investing in a 3D menu card costs a bit of money initially, it proves to be a cost-effective product in the long run owing to reduced printing and distribution costs and the sales benefits that it can provide. Many restaurants, hotels, cafes and eateries of different kinds across India have already benefitted hugely by switching to 3D menu cards and many more are expected to follow soon in the near future. It is certain that 3DMenu, the innovative product by Akshay Narayankar, Arnaw Gundawar and Shubham Sonawane will surely play a key role in bringing a new revolution in the hospitality industry.
https://app.3dmenu.tech/restaurant/95c670ca-6f49-423a-9a85-fbc36f67f84b
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From October 14th to October 16th, Chery’s two PHEV models embarked on a 1,700+ KM journey, starting from a tour of Guangzhou’s Hua’e Lou, followed by the driving challenge at Mount Longhu, and concluding with the ecological protection experience at Poyang Lake, before arriving at Chery’s headquarters in Wuhu, China. With their impressive power, extended range, and efficient charging technologies, the vehicles garnered unanimous praise from invited KOCs.
During the driving challenge at Mount Longhu, the Tiggo 9 PHEV and Arrizo 8 PHEV became the center of attention thanks to their remarkable power performance and intelligent control systems. Faced with the winding roads of Mount Longhu, the Tiggo 9 PHEV’s 1.5T engine paired with the third-generation DHT hybrid transmission proved its prowess. The 4WD version boasted an output power of up to 450 kW and a peak torque of 915 N·m, effortlessly handling steep slopes and complex terrain, allowing drivers to experience the thrill of driving fully.
The Arrizo 8 PHEV has an advanced 1.5TGDI fifth-generation hybrid engine, a market highlight due to its ultra-low fuel consumption and high performance. The engine demonstrates outstanding energy utilization with a thermal efficiency of up to 44.5%. It also delivers a maximum power of 115 kW and a peak torque of 220 N·m, ensuring a powerful and smooth driving experience.
The intelligent control systems of both models played a crucial role in the driving challenge. The Tiggo 9 PHEV features an all-dimensional intelligent driving safety system equipped with 30 active safety configurations, including L2.9-level ADAS, highway navigation, and memory parking, offering comprehensive safety for drivers. Meanwhile, the Arrizo 8 PHEV, with its advanced intelligent control system, provides real-time vehicle monitoring and precise adjustments, allowing drivers to enjoy driving fun while feeling secure.
During the Poyang Lake ecological protection experience, the Tiggo 9 PHEV and Arrizo 8 PHEV showcased their long-range capabilities, low energy consumption, and external power supply functions. The vehicles’ range capabilities were fully displayed against Poyang Lake’s expansive waters and surrounding natural scenery. The Tiggo 9 PHEV, depending on configuration, offers an all-electric range of 100/170 km, with a total range exceeding 1,400 km. The Arrizo 8 PHEV also provides a total range of over 1,400 km when fully charged, with an all-electric range exceeding 127 km. This range capability allows drivers to enjoy the natural beauty while handling long-distance travel needs easily.
In the Poyang Lake ecological protection experience, both models’ external power supply functions were also put to good use. Whether for outdoor camping or other power-requiring scenarios, the vehicles’ external power supply functions provide stable electricity for various devices, allowing drivers to enjoy the natural surroundings with practical and convenient power solutions.
Through these immersive activities, the Tiggo 9 PHEV and Arrizo 8 PHEV once again demonstrated Chery’s leading position in PHEV technology with their excellent power performance, intelligent control systems, long-range capabilities, low energy consumption, and external power functions. Looking ahead, Chery will continue to uphold its brand values of green mobility, technological innovation, and family companionship, delivering more premium and eco-friendly automotive products to consumers.
Company: Chery Automobile Co., Ltd.
Contact Person: Chery Automobile
Email: cherybrand@mychery.com
Website: https://www.cheryinternational.com/
Country: China
City: AnHui
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