Technology
3D Menu Card: How Hoteliers Are Getting An Edge by Using AR Technology
In today’s age of high-end technology, it is important for every industry to keep innovating itself to meet the demands and expectations of consumers. There is a need for innovation in the food and hospitality industry as well. Typically, when you visit a restaurant, you have to go through a menu and then order the dishes you would like to eat. However, a physical menu, with all the dishes available at the restaurant listed on it, does not always prove to be the best guide.
Sometimes, you order a dish that you haven’t tried before and end up being disappointed by it as it doesn’t match your imagination of what you thought the dish would be like. In part because, when you read the name, or sometimes accompanied by a small description, of a dish on the menu, there is no way for you to know more about it. Asking the staff could help, but only to a certain extent.
To resolve these issues faced by the patrons visiting restaurants and hotels, three young entrepreneurs, Akshay Narayankar, Arnaw Gundawar and Shubham Sonawane, came up with an idea that was rooted in the world of new-age technology. These three entrepreneurs believed that a 3D menu card will not only make it easier for customers visiting a restaurant to order the right dishes but would also offer them a more immersive experience.
Talking about what led to the team come up with this idea, co-founder Akshay Narayankar, “While some people like to order tried-and-tested dishes when they go to a restaurant, there are many who wish to try something which they haven’t tasted before. However, in the pursuit of trying various kinds of food items or cuisines, they face several challenges. Before ordering a dish, they have no idea about, they would want to know several aspects pertaining to it like how it looks, the kind of ingredients used in it and whether it would appeal to their taste buds. A 3D menu card resolves all these issues by offering them a glimpse of high-quality food models represented in their original size, shape, and form.”
Many restaurants in India have already started using 3D menu cards. Apart from feeling good about the fact that have adopted themselves to modern technology, the owners and management of these restaurants have reported a positive jump in their sales figures. Clearly, their customers are very pleased with the introduction of 3D menu cards in these restaurants and are happy to see things being made convenient for them.
Elaborating further on this product, co-founder Arnaw Gundawar says, “Our product 3DMenu is created using world class technologies and provides an immersive experience enabled by Augmented Reality. The product enables the creation of a realistic food model with the help of machine learning integrated with animation software. The 3D menu card also comes equipped with best-in-class visualisation to ensure the customer finds it much easier to decide the dishes they want to order. The technology we have come up with is an optimised combination of a variety of 3D modelling tools and cloud first technologies. It is a robust and highly performant solution with a lot of new features in progress.”
For the longest time, restaurants have offered customers the option to go through physical menus. Since the last few years, some of the upmarket restaurants, cafeterias and eateries ditched physical menus for digital menus. A link to the digital menu would be shared by the customer on their smartphone, tablet or some other smart device and they would be ask to place an order after going through it. Unfortunately, apart from saving paper, these digital menus didn’t do much in the way of taking advantage of their digital platform.
“We should not create any innovation just for the heck of it. Good innovation is the kind that makes a real difference to the lives of people. A 3D menu is better than a physical menu in every possible way. When you pick up a physical menu, you only get to read the names of the dishes on the menu and sometimes, see a few pictures, and rarely do these pictures portay the reality of what the dish will be like. A 3D menu, on the other hand, is highly interactive. Using a 3D menu, customers will be able to view 3D models of dishes in AR and also have the opportunity to see the dishes from different angles. They can also share their feedback on the menu. Customers can also filter the menu based on their dietary restrictions and food preferences”, states co-founder Shubham Sonawane.
Though investing in a 3D menu card costs a bit of money initially, it proves to be a cost-effective product in the long run owing to reduced printing and distribution costs and the sales benefits that it can provide. Many restaurants, hotels, cafes and eateries of different kinds across India have already benefitted hugely by switching to 3D menu cards and many more are expected to follow soon in the near future. It is certain that 3DMenu, the innovative product by Akshay Narayankar, Arnaw Gundawar and Shubham Sonawane will surely play a key role in bringing a new revolution in the hospitality industry.
https://app.3dmenu.tech/restaurant/95c670ca-6f49-423a-9a85-fbc36f67f84b
Technology
Chery Reaches 15 Millionth Vehicle Milestone: TIGGO 8 Proudly Rolls Off the Line at Brazil’s Manufacturing Base
Recently, Chery Group reached a monumental moment in its journey. In four countries—Egypt, Brazil, Kazakhstan, and Malaysia—Chery vehicles rolled off production lines simultaneously. At the same time, a celebration was held at the Wuhu manufacturing base in China to commemorate the milestone of the 15 millionth vehicle. This series of remarkable achievements signifies Chery’s leap across five continents and weaves together an extraordinary 15-million vehicle roll-off event that transcends borders.
At the 15-million vehicle roll-off ceremony, Yin Tongyue, Chairman of Chery Group, remarked: “From 1 to 15 million, it is not just a growth in product quantity or a breakthrough in Chery’s speed, but an unyielding innovation to turn the impossible into the possible and to turn the possible into even greater possibilities.” Looking ahead to the next 15 million, Chery will focus on the user, build on technology, and take globalization as the direction, striving not only for sales growth but also for advancements in quality, structural optimization, and brand value, bringing global users more delightful, diverse, and differentiated brand options.
TIGGO 8 Shines Globally, Adding Brilliance to the 15 Millionth Vehicle Milestone Celebration
During the global synchronized roll-off ceremony, the TIGGO 8 rolled off the production line at Chery’s Brazil manufacturing base, becoming an integral part of the 15-million milestone achievement. In terms of sales, the TIGGO 8 series has achieved over 1 million global sales, gaining recognition from urban elites worldwide. Additionally, various models of the TIGGO 8 series continue to sell well and gain widespread trust in markets such as Brazil, South Africa, Saudi Arabia, and Ecuador. Since its debut in Brazil in 2020, the TIGGO 8 has received high praise, winning recognition from authoritative institutions and the favor of consumers. It maintains strong sales momentum in Brazil and has become an official reception vehicle for the Brazilian president and a key government procurement vehicle.
With globally recognized quality and performance, the TIGGO 8 series has also won multiple awards, including South Africa’s “2023 Motor Enthusiasts Choice” award, Mexico’s “Top Midsize SUV” and the Philippines’ “Best Midsize Crossover in 19th Annual C!” award.
Global Sales: From 0 to 15 Million, Chery’s Momentum Accelerates
On December 18th, 1999, Chery’s first vehicle rolled off the line. From 0 to 15 million, Chery has maintained its position as China’s top passenger car exporter for 21 consecutive years, expanding its business to over 100 countries and regions. From January to September 2024, Chery Group sold 1,752,793 units, representing a 39.9% year-over-year increase, 93% of its total sales for 2023. Of this, exports reached 829,353 units, marking a 24.5% year-over-year increase, making Chery the only automotive company to achieve dual growth in domestic and overseas markets. As of now, Chery has amassed 15 million global users.
Chery has adhered to a “dual-track” approach in both domestic and international markets, achieving dual growth, with exports accounting for nearly 50% of total sales, showcasing its competitiveness in the global arena. At the same time, Chery has demonstrated strong growth momentum in ICE and NEV. Fuel vehicle sales saw a year-on-year increase of 24.9%, Meanwhile, new energy models have surged with a staggering year-on-year growth rate of 186%.
Global Products: Cars That Meet the Needs of World Users
With its global presence, high-standard R&D, stringent quality control, and excellent product performance, Chery has become a truly global car manufacturer that meets the diverse needs of users worldwide. Chery has established eight major R&D centers and over 300+ laboratories globally, bringing together more than 25,000 top R&D experts to form a strong “scientific elite team” dedicated to solving the mobility needs of new-era users.
From global product planning, design, and development to supply chain management, production, marketing, service, and quality system establishment, Chery adheres to a unified system and quality management standard, ensuring synchronized quality upgrades across global products. Through rigorous testing in extreme conditions worldwide, such as the steep slopes of South America in Brazil, the high humidity and heavy rain of Indonesia, the extreme heat of the Middle East, the autobahns of Germany, and China’s vast geographic span, Chery vehicles have demonstrated their exceptional adaptability and reliability.
The Chery TIGGO series has been a standout in global markets, with the TIGGO series being named the “2023 Global Sales Champion for Chinese Brand Fuel SUVs.” Furthermore, the TIGGO 7 has held the title of the top export champion in the Chinese brand A-segment SUV category for three consecutive years. Many of Chery’s celebrated models, tested by global standards, were showcased at the Global Innovation Day event, including the TIGGO 8 Rally champion car.
Deepening International Cooperation,Co-create a New Future of High-Quality Global Expansion
While rapidly expanding in overseas markets, Chery is also building a high-quality, sustainable “going global” model. Adhering to the international development philosophy of “In somewhere, For somewhere,” Chery collaborates openly with overseas partners to share achievements. With a commitment to being a top performer in global ESG construction and embracing the concept of being a good global corporate citizen, Chery has gained wider recognition and support in overseas markets. The 2024 Chery International User Summit exemplifies Chery’s international influence. The launch of exciting events like Global Innovation Conference(CGIC), International User Summit, Ecology Exhibition and ESG Global Community allows guests worldwide to deeply appreciate Chery’s outstanding achievements and firm determination in technology innovation, environmental construction, and public welfare. These events showcase Chery’s latest technological achievements and cutting-edge ecological concepts and highlight its responsibility and leadership as a global corporate citizen.
In the face of this magnificent milestone, Chery Group celebrates the rollout of its 15 millionth vehicle and embarks on a new chapter in its globalization development. Behind these impressive numbers lies the crystallization of Chery’s 27 years of relentless effort and the testimony of trust and support from 15 million global users. Looking to the future, Chery will continue to deepen international cooperation and produce more global vehicles that meet users’ needs worldwide.
Company: Chery Automobile Co., Ltd.
Contact Person: Chery Automobile
Email: cherybrand@mychery.com
Website: https://www.cheryinternational.com/
Country: China
City: AnHui
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