Fruit Formulations Private Limited Set to Revolutionize India’s Fruit Processing Industry

New Delhi, India – In a transformative move set to reshape the fruit processing landscape across the Indian subcontinent, Nikhil Kapoor, former Head of Sales at AGRANA Fruit India, has successfully completed the 100% acquisition of AGRANA Fruit India Private Limited. This strategic Management Buyout (MBO), backed by significant financial support from Danish Equbal, has led to the rebranding and formation of Fruit Formulations Private Limited (formerly known as AGRANA Fruit India Private Limited). The new entity is set to become a market leader in the fruit-based products sector, driven by innovation, quality, and strategic expansion.

Nikhil Kapoor: A Leader with Vision and Proven Success

With over 20 years of experience in the food, ingredients and fruit processing industries, Nikhil Kapoor has a strong background in business development, sales strategy, key account management, and customer relationship building. His career includes leadership roles at companies such as Cargill Foods and Givaudan Flavours, where he consistently drove business growth and expanded market share.

A key entrepreneurial achievement for Kapoor was founding Blue Ingredients Private Limited, which he successfully led from 2018 to 2021. Although Blue Ingredients is no longer operational, the experience of building and scaling a company has shaped Kapoor’s leadership approach and strategic thinking.

At AGRANA Fruit India, Kapoor excelled in key account management, particularly with large dairy clients, driving new product development and customer service improvements. His leadership resulted in several breakthrough solutions and a strengthened relationship with key accounts, significantly enhancing delivery efficiencies.

Kapoor also led the launch of innovative products for the Bakery and HoReCa sectors, including Fruit Crushes, Fillings, and Syrups. These innovations helped position AGRANA as a leader in India in specialized fruit-based solutions. Additionally, Kapoor spearheaded the company’s geographic expansion into North India, South India, and Nepal, contributing to significant business growth.

As the CEO of Fruit Formulations Private Limited, Kapoor is focused on taking the company to new heights. Commenting on the acquisition, he said:

“This 100% acquisition is not just about ownership—it’s about building a platform for innovation and redefining the fruit processing industry. Our goal is to set new standards for quality and customization and become the preferred partner for our clients. Through market expansion and continuous innovation, we aim to reshape the industry and create lasting impact.”

Danish Equbal: A Strategic Investor with a Vision for Growth

The success of this acquisition was made possible by the strategic financial backing of Danish Equbal, a seasoned investor with a strong record of driving growth in various industries. Danish is also the Founder and Director of Brickfolio Pvt. Ltd., a prominent real estate and investment firm based in Pune. Under his leadership, Brickfolio has transformed property investment through technology, market insights, and client- centric solutions.

Danish’s decision to invest in Fruit Formulations Private Limited reflects his confidence in the company’s potential to become a leader in the fruit processing sector. His investment will help the company scale operations, explore new growth opportunities, and drive product innovation.

Commenting on the venture, Danish Equbal said:

“Nikhil Kapoor is a proven leader with an exceptional track record. His vision for Fruit Formulations aligns perfectly with my investment philosophy, which focuses on supporting high-potential businesses. Together, we are laying the foundation for long-term success.”

A Strategic Focus on Customisation, Innovation, and Strategic Growth

As Fruit Formulations Private Limited embarks on its growth journey, the company will leverage Kapoor’s expertise in product innovation, market expansion, and customer service. With consumer demand increasingly shifting toward natural, health-conscious, and customized products, the company is well-positioned to capitalize on these trends.

Building on the momentum from AGRANA, Kapoor plans to diversify the product portfolio with clean-label ingredients and customized formulations for both B2B and B2C markets. The company will also prioritize key sectors, such as Bakery, HoReCa, and dairy and ice cream clients, while deepening partnerships and delivering value-added solutions to the food industry.

Geographic expansion across India and South Asia will be central to the company’s growth strategy, focusing on new markets and strengthening its presence in established regions. Customization will remain at the heart of operations, aligning with global trends toward personalization, convenience, and health-conscious consumption.

Kapoor added:

“Our mission is to stay ahead of market trends by delivering innovative, customized solutions that meet the evolving needs of our customers. With Danish’s support, we are poised for rapid growth while maintaining our focus on quality and sustainability.”

A New Chapter for India’s Fruit Processing Industry

The formation of Fruit Formulations Private Limited marks the beginning of a new era of growth, innovation, and leadership in India’s fruit processing industry. With Nikhil Kapoor’s extensive experience and Danish Equbal’s strategic and financial backing, the company is set to push the boundaries of innovation and expand its footprint across the Indian subcontinent market.

As CEO, Kapoor will lead Fruit Formulations Private Limited toward becoming a driving force in the transformation of the industry—centred on quality-driven innovation, tailored solutions, and ambitious market expansion.

About Fruit Formulations Private Limited

Fruit Formulations Private Limited, founded following the 100% acquisition of AGRANA Fruit India Private Limited, specializes in developing innovative and high-quality fruit-based solutions for industries including dairy, ice-cream, bakery, and foodservice. With a focus on customization, innovation, and strategic market growth, the company is positioned to lead the fruit processing sector across the Indian subcontinent and beyond. Backed by strategic investor Danish Equbal, the company is committed to delivering the next generation of fruit-based products through quality-driven innovation and sustainable practices.

The Japan India Industry Promotion Association (JIIPA, Minato-ku, Tokyo, Chairman: Prashant Godgate) and INFOEYE (Chiyoda-ku, Tokyo, CEO: Takayuki Sedodoi) have formed a partnership to further promote business between Japan and India. This partnership aims to strengthen business support systems and streamline exhibition operations through the provision of various solutions and online services.

Overview

As part of this partnership, the initial focus will be on providing solutions for the 15th India Trend Fair Tokyo 2025, which will be held in January 2025. This exhibition, organized by JIIPA, will utilize INFOEYEʼs technology to enhance interaction between exhibitors and visitors.

Additionally, INFOEYE will provide operational support for other exhibitions and events through the introduction of Kirikom Plusʼs exhibition functions. These functions will improve efficiency and facilitate seamless information sharing between exhibitors. Visitors will also be able to use their smartphones to select products, access detailed product information, and create pick-up lists, ensuring a smooth and convenient experience across languages.

All services under this partnership, including exhibition solutions and members-only websites, will support Japanese, English, and Hindi, creating an accessible environment for exhibitors and visitors alike.

Unlocking New Business Opportunities through Collaboration

This partnership is expected to significantly enhance the efficiency of exhibitions and events involving companies from both Japan and India. With the introduction of Kirikom Plusʼs exhibition functions, exhibitors will be able to track visitorsʼ product picks and other activities in real time, reducing operational burdens. This will allow exhibitors to respond promptly to visitor interests and needs, maximizing opportunities for business negotiations. Additionally, the creation of a members-only website will facilitate networking and information sharing, fostering long-term collaboration.

The partnership also opens doors for expanding these solutions to other exhibitions and events, accelerating efforts to promote business between Japan and India.

References

Japan India Industry Promotion Association (JIIPA)

JIIPA is an NPO based in Tokyo, promoting economic exchange between Japan and India. It collaborates closely with embassies, government agencies, industry organizations, chambers of commerce, and non-profit organizations to maximize business opportunities between the two countries.

• Location: Minato-ku, Tokyo
• Chairman: Prashant Godgate
• Official Website: https://npo-jiipa.org/

INFOEYE Co., Ltd.

Since its founding in 2002, INFOEYE has been providing solutions for the textile industry and image clipping services to support businesses in both Japan and India. Its expertise in apparel-related solutions and image clipping services has been widely adopted, helping facilitate smooth business operations between the two countries.

• Location: Chiyoda-ku, Tokyo
• CEO: Takayuki Sedodoi
• Official Website: https://infoeye.com/

Contact Information for this Partnership

INFOEYE

Contact Form: https://infoeye.com/contact

JIIPA

Contact Form: https://npo-jiipa.org/contact-us

A new wind of business is blowing between Japan and India̶look forward to the future created by the collaboration between JIIPA and INFOEYE.

*1 Kirikom Plus is available to start using for free.

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Mumbai, October 28, 2024 – SBN Media Mumbai (also known as Sixteen By Nine Media Mumbai) is a Video Production start-up in Mumbai that is shattering traditional video production norms. The company claims that AI generated videos and brand films are completed in days rather than weeks, while slashing production costs by up to 60%. This breakthrough comes as the global AI video market is expected to grow over $3 billion by next year, leaving traditional production houses and marketing departments scrambling to adapt to the digital AI revolution.

Roofix Fasteners AI Video: https://youtu.be/ucgrdx1UmDc

Roofix Fasteners commissioned SBN Media Mumbai to produce an AI brand film that demonstrates the transformative potential of this technology. “Traditional video production is experiencing a seismic shift,” says Gourav Ghosh, Producer at SBN Media Mumbai. “Our AI videos deliver professional-grade content faster and more cost-effectively than ever before, fundamentally changing what’s possible to achieve in commercial video production.”

AI Brand Films by SBN Media Mumbai

While AI generated video production offers significant cost advantages, industry experts emphasize that achieving professional results requires specialized expertise. “There’s a common misconception that creating videos with AI is simply pushing a button,” explains Gourav. “In reality, it demands a unique blend of technical proficiency, creative vision, and deep understanding of AI tools. Our team at SBN Media Mumbai has developed specific skills in prompt engineering, AI model optimization, and hybrid production techniques to ensure consistently high-quality outputs.”

SBN Media Mumbai

This technological advancement is creating ripples across the video production industry. While AI-generated content offers unprecedented advantages in terms of cost-effectiveness and rapid turnaround times, it also necessitates a fundamental rethinking of traditional production roles.

Breaking Geographic Barriers with AI Video Production

The innovation in AI video creation by SBN Media Mumbai isn’t just changing timelines and budgets – it’s eliminating geographic constraints entirely. Companies can now access world-class video production services regardless of their location, with AI technology enabling seamless collaboration across borders.

“One of the most significant advantages of using AI for ad film production is the flexibility and creative freedom it offers”, notes Shailesh Rojatkar, content head at SBN Media Mumbai. “With AI, we can easily create any location or setting we need, without the constraints of traditional on-location shooting. This unlocks several advantages in scripting and enables us to bring our vision to life more efficiently and cost-effectively.”

“Whether you’re a startup or an established corporation, AI brand films offer a level of quality and efficiency that was previously unattainable. Production houses in India can now confidently serve clients from any corner of the globe,” he adds, further emphasizing how AI-driven solutions are reshaping the industry’s approach to creativity and production timelines.

Transforming the Production Process

The revolutionary approach implemented by SBN Media Mumbai represents a significant departure from traditional video production workflows. Instead of requiring extensive crew, equipment, and location shooting, AI-generated content allows for rapid iteration and real-time adjustments.

“Our experience with Roofix Fasteners has shown that AI-generated content can effectively communicate complex B2B messaging,” explains Gourav. “The technology allows us to create detailed product demonstrations, technical explanations, and professional presentations without the logistical challenges of traditional production methods.”

Client Success and Market Response

The Roofix Fasteners project showcases how B2B companies can leverage AI ads for maximum impact. “The AI-generated content exceeded our expectations while remaining cost-effective,” says Hitesh Parmar, Marketing Director at Roofix Fasteners. “The rapid iteration capability was particularly valuable for our marketing needs.”

Market Impact and Future Implications

Recent analysis shows the transformative impact of AI video production:

• Production costs reduced by up to 60%
• Production timelines shortened from weeks to days
• 85% of clients report exceeded expectations
• 67% of B2B companies are considering AI Brand Films

As AI technology continues to evolve, industry experts predict further innovations in video production capabilities. The success of projects like the Roofix Fasteners brand film suggests that AI-generated content is rapidly moving from experimental technology to a mainstream production tool, with SBN Media Mumbai leading the charge in this transformation.

About SBN Media

SBN Media Mumbai (Sixteen By Nine Media Mumbai) is a pioneering video production company specializing in AI Brand Films and AI Ads. Combining creative expertise with cutting-edge AI technology, we’re transforming how businesses communicate through video.

For more information, please contact:

Gourav Ghosh
SBN Media Mumbai
Phone: +91 9833650364
Email: gourav@sbnmedia.in