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Revolutionizing Marketing Outreach : Navigate Challenges, Embrace Simple Yet Critical Solutions

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11 months ago

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In an age where digital transformation is the new norm, businesses are rapidly evolving their marketing strategies to keep pace. However, this evolution brings with it a host of global challenges.

From the complexities of;

  • Stringent data protection laws
  • Crowded marketplace filled with similar outreach tactics

Above points are just tips of icebergs.

This article aims to delve deep into these challenges and unearth innovative solutions that will help businesses not only navigate these turbulent waters but also to thrive.

Vivek Sharma, the Marketing Director at Accropolix, plays a pivotal role in addressing these evolving challenges for their clients. Under Vivek’s guidance, Accropolix has been a frontrunner in implementing research oriented, data-driven innovative marketing strategies under the principle of Deep Sales & Marketing.

Global Challenges in Marketing

1. Stringent Data Protection Acts Globally

As per Harvard business review, the number one goal of data protection is, Trust over transactions. With laws like, GDPR and CCPA, along with recent Google Gmail Protection act are transforming the way personal data is collected and handled. Striking a balance between compliance and effective marketing is becoming an increasingly tough nut to crack.

2. Email Clients are Identifying and Classifying Cold Emails as Spam

As per google, Gmail’s AI-powered defenses stop nearly 15 billion unwanted emails every day. Imagine the massive, daily email-sending traffic, and where you stand in this very intense crowded market. Additionally, advancement in email filtering technology poses a new threat where legitimate business domains are also being wrongfully blacklisted. This disrupts marketing efforts making it challenging for businesses to reach their intended audiences.

3. Current market tactics are saturating

The once-effective cold email tactics are now losing their charm, thanks to an overcrowded marketing environment. Capturing potential clients’ attention is tougher than ever.

4. Transition to a Cookie-Less World

As per Google’s plan, they will completely deprecate 3P cookies in the second half of 2024. But they are not alone Safari has been blocking 3P for years. This makes it difficult for businesses reliant on cookie-based tracking for targeted advertising as the world gradually moves away from cookies.

5. Unsolicited outreach hampering brand perception

Look at your inbox, you will hardly find emails from established brands unless you have interacted earlier either on websites or social channels. An aggressive cold emailing strategy can backfire, harming the brand’s image and value in the consumer’s eyes.

Simple Yet Critical Solutions

1. Creating a Consent-Based Mailing List

Focus on building a mailing list based on explicit user consent, aligning with both global data protection laws and ethical marketing standards. This strategy not only boosts engagement rates but also solidifies brand trust and minimizes spam risks.

2. High Precision Outreach

The updated word would be: With laws like, GDPR and CCPA, along with recent Google Gmail Protection act are transforming the way personal data is collected and handled. Improved conversion rates, customer satisfaction, and compliance with privacy laws.

3. Tactical Discovery (Value Based Inbound Website Traffic)

Employ organic strategies like SEO and content marketing to attract genuinely interested visitors to your website. This helps build sustainable web traffic, better lead quality, and enhanced search engine rankings.

4. Trade Shows for Networking and Lead Generation

Engage in trade shows and industry events for direct engagement with potential clients and showcasing products or services. Opportunities for live interaction, networking, and direct lead generation.

Way forward

This exploration of the modern marketing challenges and the corresponding innovative solutions, spearheaded by Vivek Sharma at Accropolix, extensive research highlights that the future of marketing is about adaptability, creativity, and understanding evolving consumer preferences.

By embracing these strategies, businesses can set new standards in effective and ethical marketing, ensuring compliance with global regulations and standing out in a crowded marketplace.

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Business

Alt DRX Blockchain Technology Makes Real Estate Investable for Everyone

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13 mins ago

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November 7, 2024

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Bangalore (Karnataka) [India], November 7: In the past, real estate investing was an exclusive domain, accessible only to those with significant capital and the right connections. However, with the rise of innovative platforms like Alt DRX and the power of blockchain technology, this barrier is being dismantled. Alt DRX is revolutionizing the real estate market by making property investments accessible to everyone, regardless of their financial standing, through fractional ownership and blockchain-backed transparency.

The Power of Blockchain in Real Estate

Blockchain technology is the driving force behind Alt DRX mission to democratize real estate investments. Blockchain, known for its decentralized and secure nature, offers transparency, efficiency, and security in transactions. This technology ensures that all real estate investment transactions are recorded on an immutable ledger, removing the need for intermediaries and reducing costs and time delays associated with traditional property investments.

Alt DRX leverages blockchain to provide a platform where individuals can buy fractional ownership of properties. This means that instead of purchasing an entire property, investors can own a percentage, making it affordable and accessible to a wider audience. Blockchain guarantees that these ownership records are secure and tamper-proof, ensuring a level of trust and security that was previously hard to achieve in the real estate sector.

Fractional Ownership: Lowering Barriers to Entry

The concept of fractional ownership is not new, but blockchain technology has supercharged its potential. Through Alt DRX, investors can purchase shares in high-value properties without the need for large upfront capital. This allows individuals to invest in real estate with smaller amounts of money, providing an opportunity to diversify their portfolios and tap into a historically lucrative asset class.

For example, instead of needing millions to invest in a prime commercial property, Alt DRX allows investors to buy fractional shares, making it possible for anyone with a modest budget to participate. This opens up the real estate market to a broader demographic, enabling people from all financial backgrounds to build wealth through property investments.

Transparency and Trust: Key Benefits of Blockchain

One of the biggest challenges in real estate investing has always been transparency. Traditional property transactions often involve numerous intermediaries, unclear ownership records, and lengthy processes, all of which can lead to a lack of trust between buyers and sellers. Blockchain technology, as utilized by Alt DRX, solves this problem by offering complete transparency in every transaction.

Each property listed on the Altdrx.com platform has its ownership data, transaction history, and legal documents stored on the blockchain. This decentralized ledger is accessible to all investors, ensuring that there is no ambiguity about the property’s status, ownership, or financial health. Investors can confidently engage in real estate deals, knowing that the system is transparent and secure.

Liquidity in Real Estate Investments

A major issue with traditional real estate investment has always been the lack of liquidity. Once you invest in a property, it often takes months or even years to sell and realize returns. With AltDRX’s blockchain-backed platform, investors can trade their fractional ownership stakes in a secondary market, providing a level of liquidity that has been missing from real estate investments.

This feature allows investors to buy, sell, or trade their property shares more easily, giving them flexibility and quicker access to returns on their investments. The blockchain’s smart contracts automate and facilitate these trades, making the process seamless and efficient.

Real Estate for Everyone: The Future of Investing

Alt DRX is breaking down the barriers to real estate investing, allowing individuals to access high-value properties without the traditional hurdles. By combining fractional ownership with the transparency, security, and efficiency of blockchain technology, Alt DRX is making real estate an investable asset for everyone.

Whether you’re a seasoned investor looking to diversify or someone new to the world of real estate, Alt DRX provides an accessible, trustworthy platform to start building wealth. With blockchain at its core, the future of real estate investing is decentralized, secure, and open to all.

Conclusion

Alt DRX is transforming real estate investing by leveraging blockchain technology to offer transparency, security, and accessibility. Through fractional ownership, it enables investors of all levels to enter the real estate market without the traditional financial burdens. This global accessibility, combined with blockchain’s inherent security, offers a new level of confidence and flexibility in real estate investing. Whether you’re looking to invest in commercial properties, residential developments, or emerging markets, AltDRX empowers individuals to build diversified portfolios and gain exposure to the real estate market with ease. This evolution not only democratizes real estate but also redefines how we perceive and engage with property ownership in the digital age.

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Nikhil Kapoor Leads AGRANA Fruit India’s 100% Acquisition via Management Buyout with Strategic Investment from Danish Equbal

Published

2 days ago

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November 5, 2024

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Fruit Formulations Private Limited Set to Revolutionize India’s Fruit Processing Industry

New Delhi, India – In a transformative move set to reshape the fruit processing landscape across the Indian subcontinent, Nikhil Kapoor, former Head of Sales at AGRANA Fruit India, has successfully completed the 100% acquisition of AGRANA Fruit India Private Limited. This strategic Management Buyout (MBO), backed by significant financial support from Danish Equbal, has led to the rebranding and formation of Fruit Formulations Private Limited (formerly known as AGRANA Fruit India Private Limited). The new entity is set to become a market leader in the fruit-based products sector, driven by innovation, quality, and strategic expansion.

Nikhil Kapoor: A Leader with Vision and Proven Success

With over 20 years of experience in the food, ingredients and fruit processing industries, Nikhil Kapoor has a strong background in business development, sales strategy, key account management, and customer relationship building. His career includes leadership roles at companies such as Cargill Foods and Givaudan Flavours, where he consistently drove business growth and expanded market share.

A key entrepreneurial achievement for Kapoor was founding Blue Ingredients Private Limited, which he successfully led from 2018 to 2021. Although Blue Ingredients is no longer operational, the experience of building and scaling a company has shaped Kapoor’s leadership approach and strategic thinking.

At AGRANA Fruit India, Kapoor excelled in key account management, particularly with large dairy clients, driving new product development and customer service improvements. His leadership resulted in several breakthrough solutions and a strengthened relationship with key accounts, significantly enhancing delivery efficiencies.

Kapoor also led the launch of innovative products for the Bakery and HoReCa sectors, including Fruit Crushes, Fillings, and Syrups. These innovations helped position AGRANA as a leader in India in specialized fruit-based solutions. Additionally, Kapoor spearheaded the company’s geographic expansion into North India, South India, and Nepal, contributing to significant business growth.

As the CEO of Fruit Formulations Private Limited, Kapoor is focused on taking the company to new heights. Commenting on the acquisition, he said:

“This 100% acquisition is not just about ownership—it’s about building a platform for innovation and redefining the fruit processing industry. Our goal is to set new standards for quality and customization and become the preferred partner for our clients. Through market expansion and continuous innovation, we aim to reshape the industry and create lasting impact.”

Danish Equbal: A Strategic Investor with a Vision for Growth

The success of this acquisition was made possible by the strategic financial backing of Danish Equbal, a seasoned investor with a strong record of driving growth in various industries. Danish is also the Founder and Director of Brickfolio Pvt. Ltd., a prominent real estate and investment firm based in Pune. Under his leadership, Brickfolio has transformed property investment through technology, market insights, and client- centric solutions.

Danish’s decision to invest in Fruit Formulations Private Limited reflects his confidence in the company’s potential to become a leader in the fruit processing sector. His investment will help the company scale operations, explore new growth opportunities, and drive product innovation.

Commenting on the venture, Danish Equbal said:

“Nikhil Kapoor is a proven leader with an exceptional track record. His vision for Fruit Formulations aligns perfectly with my investment philosophy, which focuses on supporting high-potential businesses. Together, we are laying the foundation for long-term success.”

A Strategic Focus on Customisation, Innovation, and Strategic Growth

As Fruit Formulations Private Limited embarks on its growth journey, the company will leverage Kapoor’s expertise in product innovation, market expansion, and customer service. With consumer demand increasingly shifting toward natural, health-conscious, and customized products, the company is well-positioned to capitalize on these trends.

Building on the momentum from AGRANA, Kapoor plans to diversify the product portfolio with clean-label ingredients and customized formulations for both B2B and B2C markets. The company will also prioritize key sectors, such as Bakery, HoReCa, and dairy and ice cream clients, while deepening partnerships and delivering value-added solutions to the food industry.

Geographic expansion across India and South Asia will be central to the company’s growth strategy, focusing on new markets and strengthening its presence in established regions. Customization will remain at the heart of operations, aligning with global trends toward personalization, convenience, and health-conscious consumption.

Kapoor added:

“Our mission is to stay ahead of market trends by delivering innovative, customized solutions that meet the evolving needs of our customers. With Danish’s support, we are poised for rapid growth while maintaining our focus on quality and sustainability.”

A New Chapter for India’s Fruit Processing Industry

The formation of Fruit Formulations Private Limited marks the beginning of a new era of growth, innovation, and leadership in India’s fruit processing industry. With Nikhil Kapoor’s extensive experience and Danish Equbal’s strategic and financial backing, the company is set to push the boundaries of innovation and expand its footprint across the Indian subcontinent market.

As CEO, Kapoor will lead Fruit Formulations Private Limited toward becoming a driving force in the transformation of the industry—centred on quality-driven innovation, tailored solutions, and ambitious market expansion.

About Fruit Formulations Private Limited

Fruit Formulations Private Limited, founded following the 100% acquisition of AGRANA Fruit India Private Limited, specializes in developing innovative and high-quality fruit-based solutions for industries including dairy, ice-cream, bakery, and foodservice. With a focus on customization, innovation, and strategic market growth, the company is positioned to lead the fruit processing sector across the Indian subcontinent and beyond. Backed by strategic investor Danish Equbal, the company is committed to delivering the next generation of fruit-based products through quality-driven innovation and sustainable practices.

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Dodla Dairy Adopts TecWork QualityMaster to Streamline Documentation and Enhance Quality Management

Published

2 days ago

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November 5, 2024

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Hyderabad (Telangana) [India], November 4: Dodla Dairy, one of India’s leading dairy brands, has partnered with TecWork QualityMaster to overcome document management, inspection, and audit challenges. Known for products like curd, lassi, milk, ice cream, and paneer, Dodla Dairy operates across 11 states with over 2,000 distributors.

Challenges and the Need for a Solution

Dodla Dairy faced difficulties managing licenses, vendor verifications, and certifications, with manual processes causing delays, errors, and resource strain. Without an efficient tracking system, staying on top of expiring documents and coordinating across shift-based teams became cumbersome. Inspections and audits further added complexity, with manual workflows prone to errors.

“We encountered significant challenges, and they were costing us time and resources,” said Mohana Kumar, QA Head at Dodla Dairy. “A reliable Quality Management System (QMS) was essential.”

TecWork QualityMaster: The Solution in Action

TecWork QualityMaster provided Dodla Dairy with an integrated Quality Management System to meet these challenges through its range of modules that included Document Management, Inspection Plan, Audit Management, NC & CAPA, Risk Management, and more.

It aided Dodla in managing and store various documents including licenses, certifications, vendor verifications, and other documents. It also maintained document histories and versions, enabling easy searches through indexing and keywords, thereby simplifying the entire document management process.

Role-based access helped Dodla ensure secure access to sensitive data with approval protocols, something they badly needed. While the Inspection Module simplified quality control, enabling test tracking, non-conformance reporting, and checklist management. Moreover, the Audit Module digitized audit workflows, improving efficiency and reducing errors.

Talking about the software Krishna Prasad, IT head Dodla Dairy, said, “The experience with TecWork QualityMaster has been so far so good. The software is flexible and easy to use. It meets our challenges effectively. As it is a cloud based- solution, it offers real-time updates which enables us to take faster decision.”

Chirag Panjwani, VP TecWork QualityMaster said, “I am happy to share that the solution has addressed many challenges of Dodla Dairy. We are committed to innovate in our offerings and provide more holistic solutions to our partners”.

Special Diwali Offer by TecWork Global Business Solutions

Although the pricing of the software is pocket-friendly, yet on the occasion of Diwali TecWork is offering flat 25% discount on QualityMaster. This festive offer makes it an excellent opportunity for organizations seeking a robust Quality Management System (QMS) software to secure a cost-effective solution that meets their needs.

Dodla Dairy

Dodla Dairy Limited, headquartered in Hyderabad, was incorporated in 1995 and began production in 1998. With procurement spanning 5 states and products available across 11 states, Dodla Dairy is a trusted brand in India.

TecWork QualityMaster

QualityMaster is a product of TecWork Global Business Solutions Pvt. Ltd. where cutting-edge technology converges with business excellence. We are dedicated to empowering businesses through innovative solutions that specialize in and seamlessly align with diverse business objectives like fleet management, quality management, HR management and such.

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Japan India Industry Promotion Association ( JIIPA ) and INFOEYE Partner to Further Promote Business between India and Japan

Published

3 days ago

on

November 4, 2024

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The Japan India Industry Promotion Association (JIIPA, Minato-ku, Tokyo, Chairman: Prashant Godgate) and INFOEYE (Chiyoda-ku, Tokyo, CEO: Takayuki Sedodoi)

The Japan India Industry Promotion Association (JIIPA, Minato-ku, Tokyo, Chairman: Prashant Godgate) and INFOEYE (Chiyoda-ku, Tokyo, CEO: Takayuki Sedodoi) have formed a partnership to further promote business between Japan and India. This partnership aims to strengthen business support systems and streamline exhibition operations through the provision of various solutions and online services.

Overview

As part of this partnership, the initial focus will be on providing solutions for the 15th India Trend Fair Tokyo 2025, which will be held in January 2025. This exhibition, organized by JIIPA, will utilize INFOEYEʼs technology to enhance interaction between exhibitors and visitors.

Additionally, INFOEYE will provide operational support for other exhibitions and events through the introduction of Kirikom Plusʼs exhibition functions. These functions will improve efficiency and facilitate seamless information sharing between exhibitors. Visitors will also be able to use their smartphones to select products, access detailed product information, and create pick-up lists, ensuring a smooth and convenient experience across languages.

All services under this partnership, including exhibition solutions and members-only websites, will support Japanese, English, and Hindi, creating an accessible environment for exhibitors and visitors alike.

Unlocking New Business Opportunities through Collaboration

This partnership is expected to significantly enhance the efficiency of exhibitions and events involving companies from both Japan and India. With the introduction of Kirikom Plusʼs exhibition functions, exhibitors will be able to track visitorsʼ product picks and other activities in real time, reducing operational burdens. This will allow exhibitors to respond promptly to visitor interests and needs, maximizing opportunities for business negotiations. Additionally, the creation of a members-only website will facilitate networking and information sharing, fostering long-term collaboration.

The partnership also opens doors for expanding these solutions to other exhibitions and events, accelerating efforts to promote business between Japan and India.

References

Japan India Industry Promotion Association (JIIPA)

JIIPA is an NPO based in Tokyo, promoting economic exchange between Japan and India. It collaborates closely with embassies, government agencies, industry organizations, chambers of commerce, and non-profit organizations to maximize business opportunities between the two countries.

INFOEYE Co., Ltd.

Since its founding in 2002, INFOEYE has been providing solutions for the textile industry and image clipping services to support businesses in both Japan and India. Its expertise in apparel-related solutions and image clipping services has been widely adopted, helping facilitate smooth business operations between the two countries.

Contact Information for this Partnership

INFOEYE

Contact Form: https://infoeye.com/contact

JIIPA

Contact Form: https://npo-jiipa.org/contact-us

A new wind of business is blowing between Japan and India̶look forward to the future created by the collaboration between JIIPA and INFOEYE.

*1 Kirikom Plus is available to start using for free.

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Exciting Draw 128 Results and Diwali Bonanza Announcement!

Published

1 week ago

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October 29, 2024

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Last Thursday, O! Millionaire held its thrilling Draw 128, and the excitement was palpable as participants awaited the results.

Winning Numbers

The winning numbers for Draw 128 on October 24, 2024, are:

  • Winning Numbers: 10, 14, 19, 24, 26, 34, 37
  • Winning Green Certificate ID: 7T8P TFVC
  • Grand Prize: AED 100,000,000

As the draw concluded, participants eagerly checked their numbers, hoping to join over 117,000 players who have claimed prizes totaling over AED 26,500,000! This showcases O! Millionaire’s commitment to providing thrilling opportunities for everyone involved.

Thursday’s draw introduced a Live Watch feature on the website as well, allowing participants to experience the excitement in real-time, with viewers also joining the live streams on O! Millionaire social platforms: YouTube, Facebook, and Instagram.

Join the Diwali Bonanza!

In the spirit of celebration, O! Millionaire has launched an exciting Diwali Bonanza Promotion!

One lucky winner will win a 24K Gold-Plated iPhone 15 Pro Max!

  • How to Enter:
    • Buy 3 Green Certificates in one transaction to automatically enter the Diwali Bonanza
    • This special promotion is valid until October 31, 2024, 11:59 PM
    • The Winner will be announced on O! Millionaire’s official Instagram page via a live stream on November 1, 2024.
    • Read all terms and conditions here.

Don’t miss out on this incredible opportunity to celebrate Diwali with O! Millionaire!

Prize Breakdown:

Each Green Certificate purchased gives players a chance to win incredible rewards:

  • Match Any 7 Numbers: AED 100,000,000
  • Match Any 6 Numbers: AED 500,000
  • Match Any 5 Numbers: AED 5,000
  • Match Any 4 Numbers: AED 500
  • Match Any 3 Numbers: AED 10

Plus, players are also supporting O! Millionaire’s tree planting initiative in India, Oasis Park.

Participate in O! Millionaire’s next Thursday draw and the Diwali Bonanza by registering and playing on omillionaire.com or downloading the app on Play Store/App Store.

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