The collaboration had a special focus on the IIFA Green Carpet, an iconic platform that advocates various actions of preserving the environment since 2007. This partnership is a testimony to the commitment both brands carry towards promoting sustainability. This collaboration underscored the significance of eco-conscious choices, proving that sustainability is the future of fashion.

As the “Sustainable Fashion Partner”, VIRGIO unites with IIFA’s long-standing mission of raising global awareness about climate change. The GREEN CARPET has always placed environmental consciousness at the heart of its celebration, ushering in a transformative era that will be etched in the history of Indian cinema.

VIRGIO’s presence at IIFA ’25 was deeply embedded across key moments. The Green Carpet became a stage for powerful dialogue where industry icons like King Khan, Karan Johar and Kareena Kapoor; luminaries from Bollywood, South Indian cinema, and OTT platforms, alongside global dignitaries, fans, and cinema enthusiasts underscored the growing significance of sustainability in fashion and its transformative impact on the industry’s future.

As a pioneering initiative, VIRGIO extended this platform to its community members, offering them an exclusive experience on the Green Carpet. Accompanied by Amar Nagaram, Co-Founder & CEO of VIRGIO, they became part of a movement championing inclusivity in sustainable fashion. Taking its mission even further, VIRGIO shined a global spotlight on Jaipur’s revered block print artisans, placing them alongside Bollywood’s finest and celebrating India’s rich craftsmanship on an international stage.

Amar Nagaram, Co-Founder & CEO of VIRGIO, shared, “This is an incredibly proud moment for us to collaborate with IIFA, a platform that truly values purpose. As a start-up brand, we are thrilled to be recognised for our unwavering commitment to sustainability. Alongside IIFA, we aim to amplify our mission for the future of fashion. Through this platform, we hope to extend our message to Indian consumers and the global audience, while also giving local artisans and true craftsmanship the global recognition they deserve.”

Quote by Andre Timmins, Co-Founder, and IIFA, “For 25 years, IIFA has been more than just a celebration of Indian cinema — it has been a global movement advocating for meaningful change. Our Green Carpet has always stood as a powerful symbol of our commitment to sustainability, leveraging the influence of cinema to drive conversations around environmental consciousness.

This year, as we celebrate a historic milestone in Jaipur, Rajasthan, we are proud to partner with VIRGIO, the fastest-growing sustainable fashion brand, as our Sustainable Fashion Partner. Together, we are redefining fashion and glamour with purpose, proving that sustainability is not just a choice–it is the future.”

He further added, “IIFA has long been the industry’s largest celebrity advocacy platform, consistently championing social and environmental causes. With VIRGIO as our Sustainable Fashion Partner, we strengthen our mission to inspire change, ensuring that our platform continues to influence, educate, and shape a greener tomorrow for generations to come.”

VIRGIO continues to drive the dialogue around sustainability, ensuring that conscious fashion is more than a trend, it’s a movement. This collaboration with IIFA marks a pivotal step in making responsible fashion an integral part of entertainment, inspiring a new era of glamour rooted in purpose.

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The 8th edition of the PEAKLIFE Regatta dazzled with signature panache, over the March 8th & 9th weekend, brimming with glamour, excitement, and palpable energy. Against the stunning backdrop of the gateway, tipped by the blue sea, the sailing competition brought in a dynamic blend of skill, strategy, teamwork, and adrenaline-pumping action on the blue.

Day 1: GLAM ON THE GO

Fashion designer Varoin Marwah unveiled his resort wear collection, Coastal Calm SS ’25. Inspired by the ocean and the soft embrace of sun-kissed sand, the collection brought in effortless elegance for the modern wardrobe in a refreshing palette of blues — ranging from ice blue to deeper sea shades –balanced with earthy sand tones, perfect for summer soirees and luxurious yacht days. Designed for both men and women, the collection fused easy glam with versatility. Flowing fabrics create an airy, ethereal movement, while lightweight corduroy and shimmery lycra infused a touch of structured sophistication.

Celebrities attended the regatta in full force, with glam compere Sophie Choudry setting the tone for the evening as Malini Agarwal, Reshma Bombaywalla, Yasmin Karachiwala, Kiran Bawa, Sahil Salathia, Rij Eappen among others walked the ramp, with Avinash Tiwary as the show stopper. Spotted cheering them were Ashmit Patel, Abhimanyu Dasani, Sonal Chauhan, Nia Sharma, Manasi Scott and a melee of high-profile guests.

A lucky dip brought In a special winner, with business class return tickets on SWISS for a couple, with three nights’ stay in Switzerland and a Swiss Travel Rail pass as well. Concluding the spectacular night, Parineeta Sethi, Chief Editor, PEAKLIFE magazine said, “PEAKLIFE Regatta is committed to bringing in the best sailing experience, along the vistas of Alibag. As leading curators of lifestyle trends, we raise the bar for ourselves each year, making the regatta larger than life. A huge shout out to all our partners, friends, and the entire PEAKLIFE team for making the regatta a roaring success, each year. A special thank you to Mumbai Maritime Board and the concerned authorities for facilitating the successful spin out of the regatta, again this year.”

The evening drew to a spectacular close, with the colours of the sunset pouring themselves into everyone’s flutes. The stunning sea-brimmed expanse of The Ocean Club, the amazing grazing tables and delightful mixology at the multiple bars and the salty tang of the sea breeze created a dreamy setting for cocktails, music and dinner. The seamless transfers by M2M Ferries added to the magic of the spectacular evening with the luxurious expanse and superb service aboard the scarlet RoRo, adding a beautiful dimension to the unforgettable night, cruising across the waters in the moonshine.

Day 2: SAILING AGAIN!

The spirit of adventure beckoned as the second day brought in a thrilling nautical journey, charting a course across the Arabian Sea. At The Royal Bombay Yacht Club, four teams – PEAKLIFE, Chivas, Louisiana, SWISS – took to competitive sailing to vie for the coveted PEAKLIFE Regatta 2025 trophy.

The exhilarating race kicked off from Gateway of India, with all teams brimming with enthusiasm. As our adventurous sailors battled it out on the open sea while spectators aboard three luxurious yachts toasted with gourmet nibbles, watching the thrilling spectacle unfold, rooting for their favourite teams. As the sun dipped below the horizon, casting a golden glow upon the historic Gateway of India, the race reached its thrilling conclusion, etching an unforgettable moment in time. Claiming victory in the prestigious sailing competition, PEAKLIFE emerged as the winner of PEAKLIFE Regatta 2025, with Runner up – Louisiana Tourism and Second Runner up – Chivas. The Louisiana team was ably steered by Captain Homi Motiwala and Nandan Chandavarkar, the Chivas team by Ramesh Venkat, and the PEAKLIFE boat was led to victory by Farokh Tarapore and Mehul Ashar.

The PEAKLIFE Regatta 2025 epitomizes elegance and exhilaration, a splendid extravaganza on the sea. Stay with us, as we sail us soon at PEAKLIFE Regatta 2026!

Abhishek Anand, Brand Head of Aldeno, highlighted AI’s impact on personalization, supply chain optimization, and brand growth. “The future is AI–it enhances customer experience, streamlines logistics, and elevates fashion retail,” he said.

IFF 2025, themed “India Fashion Collaboration: From Peers to Partners,” gathered 500+ brands, 300+ experts, and 1,500 attendees, focusing on sustainability, omnichannel strategies, and tech-driven retail evolution.

By integrating AI into made-to-measure, House of Aldeno aligns with IFF’s vision, setting a new benchmark in the industry. The fusion of technology and craftsmanship is shaping the future of luxury menswear.