Business
Neera Naturals’ Rebranding Revelation: Here’s What to Expect Beyond Logo & Package Changes!
In a surrounding full of chemical-packed skincare products, finding something natural can feel like finding a needle in a haystack. But that’s where Neera Naturals comes in! Started as a mom-daughter duo startup, Neera Natural has made a place in the hearts of those who embrace 100% nature’s goodness.
While other commercial soap manufacturers rely on fancy machines and tricky marketing, Neera Naturals keeps it real. They handpick every ingredient, mixing them together like a magical potion. Then, they let them dry for days before packing them up and sending them straight to your doorstep. It’s skincare made with love, and it shows!
With their rebranding and new product lineup, Neera Naturals is poised to revolutionize the skincare industry and redefine the concept of natural beauty. So without further ado let’s learn more about one of the leading organic skincare brands in India.
The Inception of Neera Naturals
Neera Naturals is one of the trusted skincare brands in India that offers end-to-end organic and handmade products. Neera is a Sanskrit term that means Pure and altogether “Pure Naturals” – It all replicates the brand’s goal and offerings.
The ideation of “Neera Naturals” began with a not-that-much fancier story but a divine blessing of Krishna Ji and duo of mom & daughter doing something of their own. One day, when mom and daughter were relaxing, spilling the tea and having a good time, they came up with the idea of doing something great together by utilizing their expertise.
Kalpana Brahmbhatt – A Cosmetologist & Co-Founder of Neera Naturals, has experience of more than 30 years in the beauty industry. Her vision was to develop a brand with 100% pure and natural ingredients that would take the bathing experience to the next level. Followed by her daughter Lajja Brahmbhatt – Founder of Neera Naturals made it her mission to make her mom’s dream come true, she is a lawyer by profession but an enthusiastic business-minded person.
So finally on 10th June 2021, they stepped into the industry by launching a curated selection of luxurious and unique bath soaps. Features options like Donkey Milk Soap – inspired by the queen of Egypt Cleopatra to fruity-flower-infused bars. The lineup was unique and crossed fingers to make a big impact in the industry.
The Journey of Becoming a Government-Recognized Brand
Reality often proves more challenging than the glossy portrayals we see in movies and motivational speeches. In truth, life is a rollercoaster of ups and downs. Yet, those who passed through it, armed with the right mindset, are bound to emerge with a win-win formula.
The journey to success is patience, not giving up, and facing all the challenges it has. Thus the journey of this Mom-daughter duo was inspiring to all the women out there looking forward to starting their business or wanting to do something of their own.
A startup manifests as an extension of a founder’s personality and perspectives, and Neera Naturals is no exception. It was this unique vision that led Lajja to be awarded by the Hon’ble President of India, Smt Droupadi Murmu during the HerStartup launch at Gujarat University in the year 2022.
Neera Naturals stood among the top 10 female startups in India and has been awarded for the same. The achievement list is big and so remarkable – from receiving the award from the President of India to making a presence in the Under 30 category.
Spotlight on Achievements:
Year 2022: Received HerStartup Award from the President of India
Year 2023: Named Business Blogger of the Year at SIBA Awards
Year 2023: She won the Glaze Iconic Awards 30 under 30 for promising and emerging entrepreneurs
What’s Going On in Neera Naturals?
From starting as a small business to now being a private company, they’re about to hit their third-year mark. It’s been quite a ride, especially considering the unexpected twists and turns along the way.
With the commitment to providing an organic and handmade skincare product line that is free from any parabens, SLS ingredients (Sodium Laureth sulphate), and other harmful chemicals, etc. Neera Naturals has become an irreplaceable choice of buyers, becoming a highly preferred option for buying natural and handmade bathing essentials.
Neera Naturals Products Packed With Nature’s Pure Goodness
→ Natural Handmade Bath Soaps
→ Natural Body Butter
→ Natural Bath Salt
→ Natural Lip Tint Balms
→ Natural Wax Powder
On its path to becoming a renowned luxury skincare brand in India, Neera Naturals now caters to customers across the nation. As it evolves from its startup roots, the focus now revolves around product development and giving its packaging a makeover. The goal? To offer even more fantastic products while giving their brand a fresh new look.
Stepping Into The Rebranding Stage
Neera Naturals is gearing up for an exciting transformation that promises to skincare and beyond! After months of meticulous research and development, the brand is proud to unveil its new look soon but here are some expectations.
At the forefront of this transformation is the introduction of a vibrant orange logo, symbolizing vitality, energy, and a bold new direction. This dynamic change signifies Neera Naturals’ commitment to standing out in the crowd, grabbing attention, and making a statement in the evolving market landscape.
But the changes don’t stop there. Neera Naturals is taking bold steps to enhance its product offerings and customer experience. From new formulations to innovative packaging designs, customers can expect a host of exciting updates that elevate the Neera Naturals experience to new heights.
What’s Coming Up?
Here’s a sneak peek into the exciting offers coming your way soon – it’s more than just skincare, it’s a whole new never-before experience for Neera Naturals fans.
Introducing Handmade Man Grooming Range: Neera Naturals is diving into the world of men’s grooming with a range of handmade products designed just for them.
All-Natural Hair Care: Neera Naturals will launch a range of all-natural hair care products that are designed to meet hair needs.
Connective Online Presence: Apart from rebranding, Neera Naturals is revamping its online presence with exciting giveaways and fresh brand opportunities.
Global Expansion: In the near years Neera Naturals will bring natural skincare goodness to every corner of the globe, becoming a globally recognized brand.
Exciting Monthly Launches: They will be dropping new products every month, so one always has something fresh to look forward to.
Conclusion
In conclusion, the stage is set for Neera Naturals to embark on an exciting journey of rebranding, promising to revolutionize the skincare industry and beyond.
Mark your calendars for June 10th, 2024, as Neera Naturals prepares to unveil its fresh new look and expanded product offerings. It’s not just a rebranding – it’s a celebration of growth and the unwavering commitment to providing customers with the best.
Let’s begin the countdown & get ready for an anniversary to remember!
Neera Naturals
+91 72840 40261
info@neeranaturals.com
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