Mumbai, India — March 2025 — In a landscape dominated by major studio productions, Obayifo Project has carved out a path that defies convention. Directed by Spanish filmmaker Paco Arasanz, this supernatural thriller is a case study in how independent cinema, when coupled with a bold and strategic release plan, can break into the global market. That journey began with a deliberate decision: launching first in India via OTTplus, and now, after its international success, heading to Mexican cinemas through CNMG Distribución.

Unlike typical indie films that prioritize local premieres, Obayifo Project took a different route. By choosing India as its first stop — via OTTplus, a key platform for culturally rich and daring content — the film activated a wider international rollout that has since taken it across continents.

The response in India was overwhelming. For three consecutive weeks, Obayifo Project dominated OTTplus as the #1 most-watched title, outperforming major Bollywood and international blockbusters and generating strong word-of-mouth buzz.

“India was never just a random choice; it was the cornerstone of our strategy. We believed Indian audiences would engage deeply with a story rooted in folklore and psychological horror,” says Paco Arasanz. “OTTplus gave us that first vital platform.”

Global expansion powered by partnerships

After its successful Indian debut, Obayifo Project continued its expansion with the support of Jolizco Films, the independent distributor led by Liz Díaz. Their collaboration helped the project secure key placements on platforms such as Amazon Prime, ClaroVideo, Tubi, Fawesome, and Found TV, cementing the film’s international footprint.

“Working with Jolizco Films allowed us to position the film beyond borders and take advantage of platforms aligned with our vision,” adds Arasanz.

In November 2024, the film reached a new milestone when it premiered globally on YouTube via V Channels, entering the Top 10 most-watched Mexican films on the platform.

A return home: theatrical release with CNMG Distribución

Now, after proving itself internationally, Obayifo Project will have its highly anticipated theatrical release in Mexico on March 13, 2025, thanks to CNMG Distribución. Under the leadership of Israel López, CNMG is championing the return of independent films like Obayifo Project to cinemas, giving audiences the opportunity to experience the film on the big screen.

“Israel López and CNMG Distribución immediately understood the film’s journey and believed in its potential for theatrical success. Thanks to them, we are completing this global cycle where it all comes full circle back to Mexican theaters,” explains Arasanz.

Recognition and critical acclaim

The film’s success is not only commercial. Obayifo Project is currently shortlisted for the prestigious Ariel Awards, Mexico’s highest cinematic recognition, highlighting its impact both internationally and at home.

Now streaming on OTTplus and Bcineet

While Mexican audiences prepare for the theatrical premiere, the film remains available to Indian viewers exclusively on OTTplus, the platform where it first found success:

Watch on OTTplus

Globally, it is also streaming via Bcineet, a platform focused on independent and auteur cinema:

Watch on Bcineet

“India was our first major step, but now, thanks to CNMG Distribución, we are bringing this story back home to Mexican cinemas — something we are deeply proud of,” concludes Arasanz.

About Obayifo Project:

Obayifo Project is a psychological horror-thriller blending West African folklore with contemporary tension. With its eerie atmosphere and mythological roots, the film examines universal fears through the lens of ancient legends and psychological dread.

The highly anticipated romantic drama Pyaar Taan Hai Na is all set to captivate audiences with its emotional depth and universal themes when it releases on March 20, 2025. Helmed by the visionary Arvinder Kaur, who serves as both director and writer, the film promises to be a poignant exploration of love, reconciliation, and the enduring ties of family. Under Kaur’s deft direction, Pyaar Taan Hai Na emerges as a labor of love brought to life by PrinceRaj Production.

Arvinder Kaur is no stranger to creating compelling narratives that resonate deeply with audiences. Known for her ability to weave intricate stories with cultural and emotional authenticity, Kaur has once again demonstrated her storytelling prowess with this film. By not only directing but also penning the screenplay, Kaur ensures that every element of the story is infused with heartfelt emotion and cultural nuance. Her dedication to the craft elevates the narrative, making it a standout addition to the romantic drama genre.

The film’s production, guided by producers Ranjeet Singh and Prasanjeet Singh, is a testament to the collaborative effort behind this ambitious project. Operating under the banner of PrinceRaj Production, the duo has worked tirelessly to realize Kaur’s vision. With distribution handled by Byte Spectrum and Tracktouch Production, the film is set for a wide release, ensuring its message reaches audiences far and wide.

The cast of Pyaar Taan Hai Na features a talented ensemble that breathes life into the story. Shama Bhangu portrays Manisha’s mother, an emotionally pivotal character who anchors the family dynamics. Manu Brar stars as Manisha, the heart of the narrative, whose journey of love and self-discovery forms the crux of the film. Sunny Tamber provides warmth and humor as Jija G, while Sammy Sidhu’s role as a nurse adds subtle significance to the unfolding events. Jatinder Kaur Jatana, Amit Singh Saini, Sukhmani Sahota, and Jasraj Khullar round out the cast, each contributing depth and authenticity to their roles.

Set against the scenic backdrop of Australia, Pyaar Taan Hai Na weaves together two love stories across generations. The film narrates the journey of Kawal and Manisha, former lovers separated by deceit, who unexpectedly reunite years later only to discover that their children have fallen in love. The intertwined tales explore the resilience of relationships, the importance of acceptance, and the power of second chances. At its core, the film delivers a profound message: love transcends the barriers of time, culture, and societal expectations.

Arvinder Kaur’s vision shines through in every frame, as she artfully balances the complexity of emotions with the beauty of cinematic storytelling. By addressing universal themes such as healing, familial acceptance, and the bonds that connect us, Kaur has crafted a narrative that promises to resonate deeply with audiences across generations and cultures.

As anticipation builds ahead of its March 20 release, Pyaar Taan Hai Na is already making waves in the industry. Early promotional material, including teasers and interviews, has heightened excitement, with critics and fans alike praising the film’s relatable themes and striking visuals. With Arvinder Kaur at the helm, Pyaar Taan Hai Na is poised to leave an indelible mark on the hearts of its viewers.

Discover Inner Peace: A Soul-Stirring Journey to Your True Self

MUMBAI, India – Nov. 5, 2024 – Noble World Foundation is delighted to announce the release of the profoundly moving devotional song, “देख ले, निज रूप प्यारे, गुरु चरण अनुराग रे,” which translates to “Look within, dear one; the truth is never far away. In the grace of the Guru, discover who you truly are.”

Written by Shiv R. Jhawar, this Hindi devotional song aims to inspire a new spiritual movement, encouraging self-realization through meditation. It draws inspiration from a life-changing experience on September 16, 1974, when Swami Muktananda (1908-1982), a revered Shaktipat guru, delivered a public talk on meditation in Chicago. During the talk, he said, “Kundalini starts dancing when one repeats Om Namah Shivaya.” As Shiv R. Jhawar, seated in the audience, began mentally repeating the mantra charged with the Guru’s energy, an extraordinary event occurred: “Suddenly, I felt a great impact of a rising force within me. The intensity of this rising Kundalini force was so tremendous that my body lifted up a little and fell flat into the aisle; my eyeglasses flew off. As I lay there with my eyes closed, I could see a continuous fountain of dazzling white lights erupting within me.”

Shiv describes this moment as a state of “supreme bliss,” a thought-free awareness of true being. Recognizing what was happening, Swami Muktananda said, “I didn’t do anything. The Energy has caught someone.” He then provided a live commentary, describing Shiv’s superconscious state and reassuring the audience of the transformative power of Kundalini awakening. This powerful experience inspired the creation of this devotional song.

The song addresses fundamental questions of existence: “Who am I? Why am I here? Where do I come from? Where do I go from here?” With heartfelt lyrics and a stirring melody, it transcends religious boundaries and leads listeners on a path to spiritual awakening. “The world needs more Buddhas, Jesuses, and Krishnas—not just religious followers,” says Shiv R. Jhawar, Founder of Noble World Foundation. “This song encourages listeners to discover their divine potential.”

About the Song:

Title: देख ले, निज रूप प्यारे, गुरु चरण अनुराग रे
Song Writer: Shiv R. Jhawar
Release Date: November 9, 2024, at 11:59 PM local time (midnight)
Available on: Spotify, Apple Music, iTunes, Amazon Music, YouTube Music, and all major platforms
Copyright: © 2024 Noble World Foundation
Listen Here: Click to listen

Every sale of this song supports the Noble World Foundation, a non-profit organization dedicated to promoting inner transformation, global peace, harmony, and well-being.

Your support will help spread wisdom and peace worldwide.

For more information, visit the Noble World Foundation’s website at nobleworld.org.

Contact Information:

Noble World Foundation
Email: nwf@nobleworld.org
WhatsApp: +1 773-964-9577 (available between 9 AM and 5 PM CST)

GURUGRAM – Manoj Madhusudanan’ s debut short film ‘Random Beats’ has been honoured as an official entry for the upcoming 11^th Goa Short Film Festival 2024. With this, Random Beats has made it to 13 prestigious national and international film festivals, and have won accolades at six of them. The film has been received well at International Film Festival of Shimla, Atlanta Indian Film Festival, India International Film Festival of Boston, 7^th South Asian Film Festival, to name a few.

Written, produced and directed by Manoj, Random Beats is a story of how digital communication can impact relationships in today’s world. Manoj says, “It’s a world where we probably communicate more through digital channels than in person, and this opens up numerous possibilities of friction and miscommunication. A real life incident that someone narrated to me was the inspiration for me to write and direct this short film. I wanted to tell this story because I felt it was simple yet profoundly thought provoking.”

Manoj Madhusudanan is an India-based corporate leader with over 25 years of experience in data analytics, consulting and AI, for whom films have been a passion since childhood. A Mechanical Engineer from IIT Madras and an MBA from XLRI Jamshedpur, Manoj was inspired since his younger days by the works of Ingmar Bergman, Steven Spielberg, Majid Majidi, Werner Herzog, Satyajit Ray and Adoor Gopalakrishnan, to name a few. His penchant to learn film making alongside his corporate career led him to complete three film certifications from Raindance Film School, London in 2015-2016. After dabbling with a few amateur experiments, Random Beats is the first professionally made work from Manoj.

Manoj adds, “To tell such a story without distractions, I chose to use a linear structure, a contemporary pastel palette and minimalistic use of background score. It’s really heartening to see the reception and the accolades our little film is receiving at international film festivals, and we are excited that we are an official entry at Goa Short Film Festival 2024.”

Random Beats will be screened at Goa Short Film Festival, to be held on October 26 and 27 in Goa, India.