Hyderabad-based actress Rashmika Mandanna has recently found herself at the center of a controversy after endorsing a chicken burger. The actress, who had earlier claimed to be a vegetarian or eggetarian, is now facing backlash from netizens, with some even going so far as to call her a liar and a hypocrite. This incident is not new in the world of celebrity endorsements, where many celebrities face criticism for endorsing products that are contrary to their personal beliefs or values.
Actress Alia Bhatt had faced similar criticism in the past for promoting Parle Frooti, a sugary drink, despite claiming not to consume sugar. Similarly, actor Akshay Kumar was trolled for promoting Vimal Elaichi pan masala, which is perceived to be unhealthy, despite being known for advocating a healthy lifestyle. Allu Arjun, on the other hand, is currently endorsing a private educational institution, which has led people to wonder whether he would send his own son to that college.
It is also a widely held belief that many celebrities do not actually use the products they endorse. For example, Shah Rukh Khan endorsed the Santro car when it was launched in India, but in interviews, he has admitted to using his favorite car, Pajero. Similarly, it is unlikely that celebrities use the beauty creams or cosmetic products they endorse.
While many people criticize celebrities for endorsing products that are not in line with their personal beliefs or values, filmmaker Mani Shankar, who has directed over 2000 ad films, argues that celebrities are simply trying to make a living while they are in demand. According to Shankar, celebrities are in the hands of agencies who get brands to be endorsed. He also notes that everyone knows the celebrity personally has nothing to do with the brand, and that they are not doing anything illegal.
In conclusion, while it is not uncommon for celebrities to face criticism for endorsing products that are not in line with their personal beliefs or values, it is important to recognize that they are simply trying to make a living while they are in demand. The responsibility lies with the agencies that hire them and the brands they endorse, rather than with the celebrities themselves.
