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Scottish Super 10 Scotland’s inaugural T10 Franchise Cricket League 16th August to 1st September 2024 – Aberdeen

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1 year ago

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Scotland will host the inaugural edition of the “Scottish Super 10” in Aberdeen, with Men’s and Women’s tournaments taking place between 16th August to 1st September 2024.

The Scottish Super 10 will become the first international franchise cricket league in Europe outside of England, as Scotland showcases itself as a prominent venue for hosting franchise cricket as well as the powerful cricketing talent the country possesses.

Six men’s franchises – Glasgow, Edinburgh, Aberdeen, Inverness, Perth & Dundee – owned and operated by major private corporate houses from around the world will go head-to-head in Aberdeen across 34 T10 matches. The men’s squads will feature top Scottish and international talent, details of which will be announced at a press conference planned in Dubai during the last week of April.

The women’s tournament will feature two franchises with squads of 15 players, in what will be only the second women’s franchise tournament to take place in the UK. The two teams will face each other on the opening weekend – August 16, 17 and 18 – with the bulk of the squads being made up of current Scotland internationals, who’ll compete alongside selected international stars.

Three of the six men’s franchises are already sold, while international superstars planning to take the field in this prestigious event have already begun signing up.

Players already committed to competing in the Scottish Super 10 include Afghan superstars Rashid Khan & Rahmanullah Gurbaz, Zimbabwean all-rounder Sikander Raza, dashing Pakistani pacer Naseem Shah, English batsman Alex Hales, and Kiwi talent Finn Allen.

Rashid Khan – arguably one of the greatest white ball cricketers of all time – said:

“This is really exciting news, and I am looking forward to participating in a European league. The competition will surely bring great mileage to cricket in Scotland, and I congratulate the organizers for this.”

Cricket Scotland has signed an agreement with USA-based “Star 333 Sports” to own full IP, commercial and production rights for the event.

Paul Macari, Cricket Scotland’s Head of Operations and Commercial, said:

“We are delighted to see franchise cricket coming to Scotland this summer. The Scottish Super 10 will bring a fast and exciting format of the game to Scotland and we look forward to our men’s and women’s national stars competing with players from all over the world.”

“It is particularly pleasing to see Star 333 committing to invest in the women’s game in Scotland with a tournament that will grow in the coming seasons.”

Abhishek Shah, Chairman of Star 333 Sports, said:

“We are thrilled to partner up with Cricket Scotland and are committed to ensuring that this will be a great cricketing spectacle for global audiences, providing top notch entertainment, fueled by world-class production values.

“The tournament will feature some of the best men’s and women’s international cricketing talent and will be broadcast on major media platforms across the world. This August we will bring to life Scotland’s first franchise cricket tournament, and the biggest in Europe, outside of England.”

Each men’s team squad will, like in the women’s competition, contain 15 players, with up to nine international players and six Scottish players in each squad. Each team will have two international marquee players while the rest will be selected via a player draft.

Player registrations open on 18 March via the league’s official website – www.scottishsuper10.com.

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Vision 11 teams up with Chennai Super Kings for the third consecutive year as Official Fantasy Sports Partner

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6 days ago

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March 26, 2025

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One of India’s biggest Sports fantasy gaming platforms, Vision 11 today announced that it has renewed its association with one of the country’s most popular cricket franchises, the Chennai Super Kings, for the upcoming season of this year’s T20 extravaganza.

The partnership between two of India’s most premium brands enters its third year. Five-time champion Chennai Super Kings, now led by the talented Ruturaj Gaikwad, continue their legacy with the legendary Mahendra Singh Dhoni guiding the way.

Founded in 2021 by visionary young entrepreneur Parth Rawal, based out of Surat, Vision 11 has emerged as one of the fastest-growing Fantasy Gaming Apps. With over 20million+ users, Vision 11 has captured the imagination of sports loving fans. Currently, the biggest user base for the app emerges from the states of Uttar Pradesh, Maharashtra, Bihar, Rajasthan, Gujarat, West Bengal, Madhya Pradesh, Tamil Nadu, Karnataka, and Jharkhand.

Under this partnership with Chennai Super Kings, Vision 11 will get the pride of place on the leading trouser. With this collaboration, Vision11 will strengthen its already established reliability in the growing fantasy sports market in India with more than 20 million users.

Parth Rawal, Founder Vision 11, welcomed the renewal of the association and is confident of a long fruitful partnership. “Reuniting with Chennai Super Kings (CSK) is a testament to the power of ambition, strategy, and the relentless pursuit of excellence. Just as in fantasy gaming, where every choice shapes the outcome, our partnership with Vision 11 and CSK embodies the spirit of resilience and teamwork. Together, we are set to create thrilling experiences that push the limits of imagination and bring fans closer to the game they love.”

KS Viswanathan, Managing Director Chennai Super Kings Cricket Limited was confident that the association with Vision 11 will once again be able to provide a unique fan experience through the engagement.

“We are excited to extend our partnership with Vision 11. As we gear up for another season, we look forward to combining our strengths to create unparalleled fan experiences and build on our legacy of success–both on and off the field.”

Fantasy cricket enthusiasts from all over India, can join the platform and acquire the best rewards during this season of the T20 extravaganza.

In this regard, Vision11 is offering some exciting offers, especially for the season:

* Maximum win at a minimum entry fee: Vision11 is offering of daily winning opportunities at minimal entry fee

* Giveaway contest: Users can join with zero entry fee and can take the winning amount home

* Opportunities galore: Players can enter one contest with multiple teams as per the policy

* GST free deposits: Cricket enthusiasts can play for their favourite contests without extra charges on deposit and get the most amazing rewards instantly

Apart from these, the exclusive H2H fantasy is another highlight. With this method, players can choose one player from each team instead of playing XI and join the contest to win. This makes playing contests much easier for beginners.

For further information contact:

Chandresh Narayanan

+919819359780

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Visit Maldives Secures Pivotal Partnership with Mumbai Indians Cricket Team as Official Tourist Destination Partner

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2 weeks ago

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March 20, 2025

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is proud to announce its official partnership with Mumbai Indians, the most successful and valuable cricket team from India, as the Official Tourist Destination Partner for the upcoming 2025 season. This partnership marks the first-ever of its kind for Visit Maldives in India, reinforcing the Maldives’ commitment to strengthening its presence in one of its most important source markets. As the second most-watched sport in the world, cricket boasts an audience with high disposable income, making this partnership a strategic move to elevate the Maldives’ brand among Indian and international travellers.

The Mumbai Indians have won the championship title five times, making them the most successful and valuable cricket franchise in India. With India being a top source market for the Maldives, this partnership is expected to drive stronger arrival numbers from the region, amplify brand awareness, and create a sense of anticipation and excitement across various Indian cities. Visit Maldives has set a target to attract 200,000 Indian tourists in 2025, and this collaboration will play a crucial role in achieving that goal.

Through this partnership, Visit Maldives will launch engaging campaigns with Mumbai Indians, including digital promotions, on-ground activations, and exclusive experiences that highlight the Maldives as the ultimate luxury travel destination. Cricket fans and travellers alike will get the opportunity to explore the Maldives’ pristine beaches, world-class resorts, and unparalleled hospitality.

“This partnership with Mumbai Indians is a milestone moment for us,” said Ibrahim Shiuree, CEO & MD of Visit Maldives. “Cricket holds a special place in the hearts of millions in India, the Maldives, and beyond. By aligning with one of the most iconic Indian cricket teams, we are confident that we can inspire more Indian travellers to choose the Maldives as their preferred holiday destination.”

A Mumbai Indians spokesperson said, “Cricket and holidays are all about creating memories that last a lifetime. We look forward to the partnership with Visit Maldives and showcase the destination to our global fans across the world.”

The Maldives remains a sought-after destination for Indian tourists, offering luxurious stays, unique experiences, and seamless connectivity via multiple weekly direct flights from different Indian cities. This strategic alliance with the Mumbai Indians cricket team is expected to further elevate the Maldives’ reputation as a leading travel destination for Indian tourists and strengthen our market positioning within the Indian tourism industry.

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SportingTwist: India’s Fast-Growing Sports Hub Delivering Live Scores, Updates & Insights on Cricket, IPL 2025 & Global Sports

Published

3 weeks ago

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March 12, 2025

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SportingTwist is a developing sports website from India managed by our parent company, Digitally Pro LLP. I use the word “developing” for two reasons. First, we are still in the growing stage. Second and most important, we will continue to develop regardless of where we stand now or in a few years. There is no extent to growth, and we plan on following that idea.

We started by covering mainstream sports, the most popular in our country and our favourite: cricket. There is no end to the number of cricket competitions, which was all the better for us. Naturally, we began to extend our reach to several other sports, such as tennis, badminton, and the adult and kid favourite WWE.

These sports were popular, and we could obtain enough information to share with the audience. In the current era, several sports, old and new, are emerging with their own set of variants. The most recent example is Pickleball, which is similar to table tennis. We have been covering all these sports and their variants.

We currently showcase and provide information on numerous sports. You can find the live scores, fixtures, and results of the ongoing games and tournaments. While we work on all this, our primary focus is on our regional sport: cricket. It is practically the regional sport of every street, lane, nook, and corner of India.

Our most recent work related to this was about the ICC Champions Trophy 2025. We covered the live updates and status, uploading information on the fan-favourite players. We published their sports records and answered the questions that the audience was curious about. They will always be curious about it, and we will always be up to satisfy their curiosity.

Upcoming Plan For IPL

The upcoming Indian Premier League (IPL), India’s annual tournament, is a few weeks away. It’s the most awaited sports competition across India and worldwide. The fans will be in a frenzy from 22 March to 25 May 2025 because that’s how long it will last.

While the fans are busy watching the games, we will be engrossed in updating the information regarding the matches. Every match raises more questions about players. We will anticipate that and keep uploading the player records, statistics, predictions, fantasy sports guide, and you name it – we will be right on top of it.

We will keep the points table and match records up-to-date on our website, www.sportingtwist.com. You can consider it a mine or a well, which is filled with information you’re searching for and with those you didn’t even know you were looking for.

From top to bottom, the pitch to the player, past to present, we will make it easy for you to find it all in one place. No more hunting several different websites for scattered pieces of information. We will have it all in one place. Everything IPL or otherwise, we will work hard to relay as much information as possible.

SportingTwist also covers as many domestic sports as they can. However, that doesn’t mean we miss out on anything else. We keep ourselves alert and on standby to cover the National and International levels of sports and tournaments. There is never any shortage of events from domestic to global scale, which is very similar to our determination and hard work.

Disclaimer-(This article is part of DMCL Consumer Connect Initiative, a paid publication programme. DMCL claims no editorial involvement and assumes no responsibility, liability or claims for any errors or omissions in the content of the article. The DMCL Editorial team is not responsible for this content.)

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India Takes the International Lead in AI-Driven Sports Marketing

Published

4 weeks ago

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March 7, 2025

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Major Brands and Athletes Now Matched by Sensori.Ai for Maximum Marketplace Effectiveness

Chennai – March 11, 2025 – As India’s sports marketing industry expands exponentially, nearing $800 million annually, the nation’s leading sports sponsors—and the star athletes they sign—have a dynamic new resource to rely on: BrandMatchup™.

Sensori.Ai, the world’s only company pioneering NeuroAi, which blends the latest innovations in artificial intelligence with advanced neuroscience, is introducing BrandMatchup in India. The breakthrough technology identifies the ideal alignments between leading brands and athlete endorsers, utilizing Sensori.ai’s proprietary AI algorithms with its large body of neuroscience knowledge and principles.

The company introduced BrandMatchup in the United States last month, revealing the most effective alignments between the three top professional American football players starring in the annual Super Bowl and the major brands that would benefit the most from those matches.

“India has the world’s top cricket players, and Indian market brands like Nike, Adidas, Puma, Reliance, Tata, and dozens more are investing in strategic sports marketing through player endorsements and broadcast sponsorships,” said Dr. A. K. Pradeep, Founder and Chief Executive Officer of Sensori.ai. “When you look at the exciting potential of Kabbadi, one of the fastest-growing Indian sports, it underscores how India is rapidly becoming one of the world’s leading sports markets. Sensori.ai’s BrandMatchup technology can be especially applied to analyze and score emerging talent in a full range of competitive fields. Dr. Pradeep noted that, for example, Indian brands could reach attractive audiences by aligning with top Indian chess players. The top 10 active Indian chess players recently ranked as the 2nd highest in the world, behind the United States. The top 10 active women Indian players are the 2nd highest in the world behind China.The opportunities for both sponsors and athletes are enormous—and expanding. BrandMatchup is the key tool for both. For the first time, with NeuroAi, brand marketers can know—with scientific certainty—where to invest their dollars for maximum impact and value. Athletes can know that their endorsements align ideally well in their fans’ minds.”

Sensori.Ai noted that BrandMatchup technology can be applied to analyze and score any public personality, from star athletes to film, television, and music celebrities, to politicians, and more. The company is applying it to the world’s major sports now, rolling it out globally. The technology blends the Neuroscience of Desire, with its proprietary GenAi algorithms pairing right players and athletes with brands to effectively make brands more desirable.

“Going forward, this technology takes marketing to a much higher level of true measurability,” Dr. Pradeep said. “CEOs and CMOs of Indian companies can now count on BrandMatchup to deliver direction and accountability for their decision-making. Athletes can have confidence that their endorsement choices will work best for them and their careers.”

About Sensori.Ai

Sensori.Ai combines the latest advances in artificial intelligence with the power of neuroscience. The advent of Generative AI opens a limitless, global potential: reaching consumers with innovations in products, services, marketing, music, entertainment, and much more—at speeds and with accuracies and relevance never before possible.

Knowing essential connections are forged deep in the nonconscious mind, where 95% of daily decisions are made, Sensori.ai is built to enable companies to develop compelling brands, products, services, marketing messaging, and creative offerings that consumers will actually notice, like, remember, and desire.

Based in Silicon Valley and India, Sensori.Ai operates globally, working with a wide range of category-leading companies in North America, Europe, Latin America, and the Asia/Pacific region.

Media Contact

Madeleine Sisson

Director of Marketing and PR, Sensori.Ai

madeleine@sensori.ai

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SportingTwist: Redefining Digital Sports Coverage In The Modern Era

Published

1 month ago

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February 20, 2025

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Nowadays, all news is flowing more in a digital way. People now open Google Newsfeed every morning more than newspapers. This trend has become more pronounced since the onset of the COVID-19 pandemic. As a result, most sports coverage these days is increasingly digital.

And as a result of this digitalisation, sports are now crossing the globe. Documentary coverage of sports or interview coverage or news coverage or trending story coverage, all these things are reasonably increasing the audience for sports worldwide. Meanwhile, SportingTwist has emerged as a new face of today’s digitalised sports coverage.

Why SportingTwist Stands Out in The Crowd?

Founded in 2024, this company is a newcomer to the world of sports coverage. Even though it’s new, it’s moving forward on the wings of skill and confidence. Moreover, it is becoming increasingly credible to visitors as the ultimate sporting destination.

It simply exposes trending and breaking news to audiences through in-depth analysis and exclusive interviews. The CEO of SportingTwist says, “Sports is our passion, and we are transforming that passion into a professional journey.”

SportingTwist stands out in delivering real-time sports updates. Moreover, this sports website delivers sports news with in-depth analysis and engaging content to sports fans around the world. Through which it ensures that everyone can gain a unique and immersive sports experience.

This website mainly covers sports news based on several categories, such as premier league, domestic, regional, and international cricket events, tennis, badminton, kabbadi, golf, football, and WWE. With the tagline ‘Experience the twist in sports,’ more than 14,000 users in India are currently getting used to SportingTwist. Not only that but among the many media houses in India, SportingTwist’s average ranking is 78,000.

This website provides 360° coverage of the world of sports, just like 360-degree player Suryakumar Yadav. It tries to bring every special moment of the match, be it the laughter of victory or the pain of defeat, to the audience. Moreover, SportingTwist does not like to mislead its viewers, so it has an in-house team of sports-savvy employees who provide fact-based sports news.

In the era of digitalisation, amidst the flood of misinformation, SportingTwist always strives to present accurate information immaculately. As the ultimate hub for instant sports news and updates, SportingTwist is taking its first small steps toward the future of sports media coverage.

Despite being new to the digital sports market, SportingTwist is exponentially covering each sport with every passing day. The aim is to provide one single platform for all sports information. Be it the oldest sport since the dawn of mankind or an emerging sport, if the audience demands it, the SportingTwist team will supply it.

The team cross-verifies every piece of information, detail, and fact to ensure that the data is one hundred percent accurate and up to date. Quite often, the audience encounters a point where there is no information whatsoever. Thorough research is done so the audience doesn’t leave empty-handed. If it’s not the information, then at the least, you’ll be informed of an expected timeline.

Currently, the team is gearing up to uncover the most awaited cricket competition: the ICC Champions Trophy 2025. It’s here after 7 years, and the team will strive to deliver every bit of information to the audience as soon as possible. By now, all the details of the Champions Trophy are on the website.

Latest news or unexpected developments: SportingTwist will already be on top of it. The franchise attempts to be one step ahead in the competition with its resources. Through time, effort and growth, SportingTwist will soon rise above the ranks and redefine sports in the digital era.

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