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The Legacy of Rackonnect: A name synonymous to Indian Racket sports focussed on Badminton

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2 years ago

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  • Bringing popularity to a fast growing sport globally.
  • Creating the latest state of the art Badminton Arenas in NCR region of Delhi.
  • Specialized coaching, training and competitive opportunities for upcoming players.
  • Providing affordable and advanced equipment for playing badminton.
  • Tech based software to manage tournaments and rank players based on performance.

Racket sports refer to any sport that involves the use of a racket. Some of the sports that come under this category are badminton, tennis, squash, table tennis and pickleball among others. While many Indian sportspersons have achieved great things in this sport category, there was a dearth of a strong system that would help players, who are interested in racket sports, to get the kind of opportunities they deserve.

To bridge this gap, Dhruv M. Bagla founded Rackonnect which has emerged as India’s first one-stop destination for all those who play racket sports. The mission of Rackonnect is to put together an elaborate sports community that would inspire and motivate racket sports fanatics to create a name for themselves in this space, while helping improve mental and physical fitness.

Talking about the vision behind Rackonnect, founder Dhruv M. Bagla says, “As we all know, India is a cricket-crazy nation. That is a great thing as very few countries have the kind of clout India has in this space. However, promoting other sports is equally important. We have designed Rackonnect as a hyperlocal sports-tech platform that aims to create a powerful impact on India’s racket sports community which is quite big. Our goal is to make racket sports accessible to everyone regardless of their age, gender and economic background.”

Rackonnect has been strengthening the racket sports ecosystem through infrastructure development and distribution of equipment. By combining sports and technology, the company is focussing on empowering grassroot-level players and helping them achieve their goals and ambitions. While the vision of the company is to raise awareness of racket sports and make racket sports available to all, its strategy is to provide a competitive platform through tournaments to scout and nurture promising players.

Elaborating on this, Dhruv says, “One of our USPs is the Rackonnect Tournament Solution. The kind of facilities we are providing players, coaches and others is the kind no other company or individual has offered in India till date. We organize tournaments without making the stakeholders go through hectic paperwork. Tech being the backbone of the company, has enabled users to do all their tasks online which they would otherwise do on paper, thereby simplifying the task of managing an event, thereby making events more competitive. We spent hours making algorithms that would automate things such as draw seeding and separation, automated match scheduling, real time updates, and many more. We are implementing methods and proposals that would make everything that happens in the racket sports space more transparent and organized.”

At the moment, Rackonnect has five badminton arenas located in Delhi/NCR. Its badminton arena at Noida Indoor Stadium is a sight to behold. It features 10 BWF-approved wooden cum synthetic courts, a sitting capacity of 5,000 people, free parking, healthy cafe and shower facility. Having ventured into the infrastructure space in June 2021, rackonnect is confident of a fast-paced expansion journey wherein by 2025 they plan to have 50 state of the art facilities in North India. “The vision of making North India the biggest hub for badminton may seem far sighted, but the support and encouragement we have got in a short span will definitely make this vision come true,” adds Dhruv.

Apart from offering event bookings for corporate, institutions and international accredited tournaments, Rackonnect assures you of wider reach, increased efficiency, reduced time and cost and helps players build their tournament portfolio. For offering racket sports coaching, the company has joined hands with Padukone Sports Management which is helmed by badminton legend Prakash Padukone. In the near future, Rackonnect plans to come up with several unique initiatives that would propel the growth of the racket sports community forward.

Apart from focusing on several initiatives for the enhancement of racket sports, Rackonnect has also introduced a social initiative by the name of Racket for All to encourage prospective racket sports enthusiasts who are unable to pursue the sport due to social and economic restrictions. Rackonnect organizes regular workshops, tournaments, equipment donation drives to ensure exposure for these athletes.

Lastly, Dhruv Bagla added, “This year is going to be a big one for the entire Rackonnect team due to several expansion plans and Rackonnect strives to support the growth of professional players and wants to be a part of the journey for glory”.

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OneTurf News Launches as the Ultimate Sports Platform for Real-Time Coverage, In-Depth Analysis

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2 days ago

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November 15, 2024

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New Delhi [India], November 15: Connecting global audiences with real-time updates, expert analysis, and a comprehensive view of the world of sports

The world of sports just got a little closer with the launch of OneTurf News, a ground-breaking digital sports media platform that’s redefining sports journalism through comprehensive, real-time coverage and expert insights into every major sport. OneTurf News offers a fresh approach to sports media by providing up-to-the-minute news, in-depth features, and exclusive content that covers a wide range of sports globally. Moving beyond cricket and mainstream sports, OneTurf News encompasses a full spectrum of athletic disciplines, from global favorites like cricket, football, kabaddi, and tennis to emerging leagues and lesser-known sports.

At a time when the world of sports is expanding and diversifying, OneTurf News’s unique approach to reporting and storytelling is driven by its commitment to keeping fans connected to the latest developments in real-time. By combining a traditional dedication to journalistic accuracy with modern multimedia and social media savvy, OneTurf News empowers fans, athletes, coaches, and sports professionals to experience sports news in a new, immersive way.

OneTurf News: A Unique Sports Experience for Every Fan

OneTurf News caters to a global community that craves timely, insightful, and varied content. With dedicated sports savvy teams and a focus on real-time data, the platform goes beyond just scores and game summaries to offer nuanced perspectives, tactical breakdowns, and player stories. Whether fans are following the latest cricket series, the drama of a football league, or the thrill of a kabaddi in a smaller sports arena, OneTurf News has them covered.

The platform’s distinct approach stands out by encompassing multiple sports, enabling fans to explore a wider range of athletic disciplines. Every sport, from cricket and kabaddi to football and tennis, receives thorough coverage, ensuring that fans have access to both popular and niche sports stories. This inclusiveness reflects OneTurf News’s commitment to providing a space wherein all sports are given equal importance and where fans from any background can find content that resonates with them.

Comprehensive, Real-Time Coverage and Expert Analysis

OneTurf News’s real-time reporting ensures that fans can stay updated with the latest scores, stats, and breaking news, no matter where they are. By delivering immediate coverage as events unfold, the platform offers a complete viewing experience for fans who don’t want to miss a single play. This commitment to speed is paired with accuracy, as all news is verified and presented by experienced journalists who are deeply connected to the sports world.

Beyond live scores, OneTurf News provides a level of analysis that goes into the “why” behind each play, match, and performance. Through tactical breakdowns, game strategies, and detailed statistics, the platform offers a deeper understanding of sports for fans who want more than just the surface-level action. Expert analysts contribute articles and insights, helping readers grasp the broader significance of game developments, trends in performance, and the potential impacts on future games.

Exclusive Features and Behind-the-Scenes Access

One of the hallmarks of OneTurf News is its exclusive content, which includes interviews with athletes, coaches, and more. These features give fans an inside look at the personal journeys, challenges, and motivations that drive their favorite athletes. By offering these intimate glimpses into the lives of sports icons, OneTurf News goes beyond scores and statistics, connecting fans with the human side of sports.

Additionally, OneTurf News takes fans behind the scenes, offering unique content such as athlete training regimens, mental strategies, and lifestyle choices that influence performance. This behind-the-scenes access helps fans appreciate the preparation and discipline that are integral to success in sports. Fans also get access to emerging sports stories, rising stars, and athletes, presenting a complete view of the sports landscape.

Ahead-of-the-Curve Social Media Channels

In a world where fans want instant information and regular updates, OneTurf News’s social media channels serve as an essential extension of the platform. From live game-day updates and commentary to interactive content like polls, fan questions, challenges, and debates, OneTurf News’s social media presence is a vibrant, continuously updated source for all things sports. By staying active and engaged on social media, OneTurf News enables fans to share in the thrill of every game, even when they’re away from the screen.

Each social media post is crafted to provide relevant, timely insights and includes rich multimedia elements like graphics, videos, and live reactions. The platform’s social media team ensures that fans are never out of touch, offering real-time news that complements in-depth articles on the website. This interactive approach allows fans to stay informed and involved, fostering a sense of community among sports enthusiasts worldwide.

A Platform for All Fans, Across All Sports

OneTurf News aims to create an inclusive community where all fans feel welcomed and represented. By covering a wide array of sports, the platform appeals to both die-hard fans of all leagues and those who follow lesser-known sports. This inclusiveness makes OneTurf News a one-stop destination for sports enthusiasts who crave variety and diversity in their sports coverage.

Furthermore, OneTurf News’s articles, videos, and podcasts cater to different types of fans–whether they prefer short, trending, engaging updates or long-form analysis. The platform is tailored to both younger audiences who enjoy quick highlights and seasoned fans who want in-depth pieces on stats, player histories, and game dynamics.

Future Vision: Growing Partnerships and Expanding Content Offerings

With an eye on growth and innovation, OneTurf News plans to expand its offerings by launching specialized content channels dedicated to niche sports, training insights, health and fitness. The platform also intends to explore partnerships with data analytics firms, influencers, and sports organizations, creating a network of information that enhances accuracy, reach, and impact.

OneTurf News is committed to building a dynamic sports media ecosystem that combines real-time updates, community engagement, and storytelling. With a unique blend of on-the-ground reporting and expert analysis, OneTurf News aspires to be the definitive source for all sports news, bringing fans closer to the sports they love.

About OneTurf News

OneTurf News is an innovative sports media platform dedicated to delivering real-time sports coverage, exclusive features, and multimedia content across a vast array of sports. From major leagues to emerging tournaments, OneTurf News connects fans to sports in a way that respects their intelligence, passion, and time. For further information, contact: marketing@oneturf.news

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Crickex Welcomes Dinesh Karthik As A New Brand Ambassador

Published

3 months ago

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August 22, 2024

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Crickex, the household name in Asian online gaming community, is thrilled to announce that Dinesh Karthik, is now its new brand ambassador.

This partnership is a testament to Crickex’s commitment to offering quality and dependable cricket betting opportunities. With this move, Crickex also allows cricket fans from Bangladesh, India, Nepal, Pakistan, and many other Asian countries to engage in authentic online betting and has managed to gain an edge over its peers.

Dinesh Karthik is an India-based wicketkeeper and batsman, best known for his recent successful stint as a commentator. In this role, he will represent Crickex online betting platform at local and international levels. He will be the face of various Crickex promotional activities, such as different campaigns, events, and digital content.

Crickex’s Vision and Partnership with Karthik

Karan Sharma, the Marketing Director of Crickex, just confirmed this association. He said Crickex is proud to have Dinesh Karthik as the brand ambassador. He has a huge fan following across the world and his stellar career as a cricket will help Crickex to connect more with its audience.”

Karthik’s role as a brand ambassador will include sharing his insights and experiences with Crickex’s extensive betting markets. Before Dinesh Kartik, Robin Uthappa was the face of Crickex at local and international levels. Both the cricketers have a positive brand image in the Asian cricket community.

About Crickex

Crickex is a renowned sports betting and online casino platform, established in 2019. It is licensed by Curacao Gaming and offers an extensive range of betting markets tailored for cricket fans. With the help of its user-friendly mobile and desktop interface and variety of bets, it makes cricket online betting a piece of cake for everyone.

About Dinesh Karthik

Dinesh Karthik is an India-based cricketer, best known for his versatile playing style and leadership qualities. He played domestic and international cricket as a wicketkeeper and batsman. After showing his talent in Tamil Nadu, he made his ODI debut against England in 2004.  He also played for India during the ICC World Twenty20 tournament. In each match and role assigned, he exceeded expectations and Crickex is confident that he will take care of his new responsibility with the same ease and perfection.

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Crickex Announced as Principal Sponsor of LA Knight Riders for Major League Cricket 2024

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4 months ago

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July 9, 2024

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Crickex, the premier online sports exchange platform, is thrilled to announce its sponsorship of the Los Angeles Knight Riders in the ongoing Major League Cricket (MLC) 2024 season, startedfrom July 6th.As the principal sponsor, Crickex aims to strengthen its support for one of the league’s most dynamic teams, enhancing its presence in the sports and entertainment sectors of the region.

A spokesperson for the LA Knight Riders expressed enthusiasm about the partnership: “We are delighted to welcome Crickex as our Principal Sponsor. With our shared commitment to community values and ambition, we look forward to a long and successful collaboration with an esteemed brand like Crickex, for this season of Major League Cricket”.

Echoing this sentiment, a Crickex representative added,”We are excited to join forces with the LA Knight Riders and be part of this incredible league. This partnership aligns perfectly with our mission to deliver top-tier entertainment. We have high hopes for the MLC 2024 season and are eager to witness cricket history being made with the LA Knight Riders.”

Founded in 2019, Crickex has become a beloved name among cricket enthusiasts, offering a variety of online games, including live casino games, horse racing, and cricket betting. Crickex provides a secure and enjoyable environment for online gaming and sports betting enthusiasts. This marks Crickex’s first major partnership with an American cricket team, and the company is committed to working closely with the LA Knight Riders’ community sports trust. Together, they aim to enhance the fan experience and contribute to the growth of Major League Cricket. With Crickex’s support, the LA Knight Riders are poised for an exciting and successful MLC 2024 season.

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Betjili Announced David De Gea Rebels As Their New Brand Ambassador

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4 months ago

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July 6, 2024

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David De Gea, one of the World’s Top-Class Goal Keeper and the Premier League 2022/23 Golden Glove Winner has joined Betjili as their new brand ambassador. An agreement with one of the top goalkeepers in the world has been reached, which means that new exciting activities await all sports betting lovers. In addition to this, Betjili provides players with an immersive experience with an easy-to-use interface and ensures a thrilling experience for professional dealers and live betting. David De Gea& his team will feature in Betjili advertising campaigns.

David De Gea, who will feature in Betjili advertising campaigns and take part in marketing events, stated: “I’m happy to announce my ambassador partnership with Betjili. And Betjili’s commitment to providing the best gaming and entertainment experience reminds me of the same spirit of pushing boundaries. I’m happy to be partnered with Betjili and believe that having fun while playing responsibly is possible.” In the meantime, Betjili released a statement expressing their joy over David De Gea’sannouncement to serve as their brand ambassador. Furthermore, Betjili said: “We have given the selection of our ambassador a great deal of thought. We require a distinctive personality because our brand is always expanding. David De Gea meets every requirement. We share many similarities. With his world-class goalkeeping abilities, De Gea has always upheld the values of fair play and has been generous with his assists, elevating his team to the top. In the same way, Betjili values its partners and customers or players, and we respect our competitors.

Working with the legendary player David De Gea is an honor. He will engage with our global target audience. Joining forces with one of the biggest football players in the world is just the beginning of Betjili’s many ambitious projects. Through this partnership, we open a new chapter and provide Betjili’s growing user base with even more exciting opportunities and innovation.

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VUI Live Energised Kolhapur Tuskers’ MPL 2024 Season with ‘#DeTakkar’ Campaign

Published

5 months ago

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July 4, 2024

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Gurgaon, July 03, 2024:  The cheers of the crowd echoed through Maharashtra as the Kolhapur Tuskers, owned by the Puneet Balan Group, charged onto the field for the MPL 2024 season. VUI Live, the official digital marketing partner of the Kolhapur Tuskers, played a pivotal role in amplifying the team’s spirit and driving fan engagement through their innovative #DeTakkar campaign.

#DeTakkar: The Winning Mantra

The Kolhapur Tuskers, runners-up in the MPL 2023, entered the 2024 season with a renewed determination. VUI Live captured this essence by crafting the #DeTakkar campaign, centred around the team’s powerful philosophy – ‘De Takkar.’ This rallying cry embodies the unwavering spirit of the Tuskers, urging them to take on every challenge head-on in their relentless pursuit of excellence. The campaign encouraged the team to focus on playing each match with unwavering dedication and commitment, letting victory follow as a natural consequence.

Electrifying the Tournament with a Catchy Jingle

VUI Live didn’t just stop at a hashtag. To truly ignite the passion of the Tuskers’ fanbase, they created a captivating jingle song that resonated with the team’s #DeTakkar philosophy. This electrifying anthem became a powerful symbol of the team’s fighting spirit and resonated deeply with both players and fans alike.

Fan Engagement Reaches New Heights with Hashtag Campaign

VUI Live’s expertise in crafting strategic social media campaigns shone brightly with the #DeTakkar initiative. The hashtag trended throughout the MPL 2024 season, generating a staggering increase in impressions – from 2,973,788 before the league to an impressive 6,577,350 by its end. This remarkable growth underscores the campaign’s effectiveness in capturing the imagination of fans and propelling the Kolhapur Tuskers into the spotlight.

VUI Live: The Architects of Powerful Brand Experiences

VUI Live’s success with the Kolhapur Tuskers campaign exemplifies their core strength – crafting creative and innovative marketing strategies that deliver tangible results. Their diverse service portfolio encompasses everything from dynamic social media strategies to customer-centric solutions. With a focus on making brands stand out and building lasting connections with their audiences, VUI Live empowers businesses to create seamless user experiences that foster genuine customer adoration.

About VUI Live

VUI Live is a leading 360-degree digital marketing solution company that offers a comprehensive suite of services redefining the landscape of brand marketing. With a focus on providing holistic and result-oriented strategies, VUI Live has established itself as the go-to partner for businesses aiming to enhance their digital presence and effectively reach their target audience.

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