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The Use Cases of AI in Mobile App Development

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1 year ago

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New Delhi, Everyone is talking about Artificial Intelligence and how it pushes the future to be automated and simpler. Well, a few years back, there were a few biggies in the game who used the capabilities of Artificial Intelligence to their advantage and benefitted the most from it.  But today, the picture has changed. With the advancement and accessibility of technology, startups, and SMEs leverage their full potential to transform their business and outpace the competition.

Well, there is no denial to the fact that AI in Business Mobile App Development can assist your customer support team, processing, and operability, sales and marketing, and offer real-time analytical insights for quick decision-making.

AI Chatbots – Making Customers Heard with Conversational AI Chatbots

One roadblock that the business arena felt when implementing AI chatbots in the business was its understanding of emotions. In the initial days, it was flat and responded based on the keywords in the search query.

With time, AI grew advanced enough to comprehend and analyze the tone and meaning of the queries and respond to them in a more humane manner. If you ever reached customer support of Amazon or Walmart, you can’t identify if it is the bot or a human on the other side answering your queries. With the help of natural language processing, cognitive Ai chatbots can understand and respond to users in a tone that would make calm them and help them reach the solution.

Robotic Process Automation to Make Business Operations Efficient

As we talk about robotic process automation, you can upgrade your functioning and operability efficiently with less human intervention.

Have you noticed how your mobile application can simply scan and give out the details of the products? Well, that’s basically CSV. A technology that uses AI algorithms to scan and fetch the details of the products from simply its unique bar code or scan code. Autofill, may seem like not that big of a rocket science, but that too is AI. Yup!

AI is helping users make the best of the applications with the least effort without even realizing the same.

* Data Entry and Migration: When you upgrade your handset, the details from your old smartphone are transferred to the new ones without much effort. Thanks to AI you just login to your account and get everything on any device you want.

* Transaction Processing: It is the role of RPA to assist you in validating transactions, reconciling payment information, and generating receipts. Thus, the chances of making a mistake here are almost nullified.

* Notifications and Alerts: You can use RPA to trigger personalized notifications and alerts to users based on their interactions within the app.

* Feedback and Support: Automate the process of collecting user feedback, categorizing it, and routing it to the right team.

* Inventory Management: As you focus on the core of your business, let AI take care of managing and updating your inventory as the order is received and delivered.

Real-Time Data Analytics and Insights to Know Your Customers Inside Out

Data gathering is one thing and using it to the best of your favor is another. Analyzing the data with the help of AI based algorithm can help you plan your business strategies in a way that would help you win a strong presence in the market.

* Predictive Analytics: Reflect in personalized recommendations that you can draw by analyzing the data collected by tracking user behavior on your mobile application.

* Personalized Recommendations: With real-time analytics, it’s easier for you to understand where your customer spends the majority time and what they like the best.

* User Engagement Tracking: With the ease to track user behavior it becomes easier for the service provider to offer similar recommendations and services to the users.

* Performance Monitoring: Monitor the performance of various services and products that you have to offer. You can easily track what works well for you and where you need improvements.

Sales and Marketing Help Growing Business Better with Artificial Intelligence

One department of your business that works 24*7 non-stop is the sales and marketing department. The department can come up with “n” number of tasks every day that needs human intervention. With AI automation under human surveillance the efficiency and productivity can increase several folds.

* Audience Segmentation: Let your marketing team have a helping hand in form of AI that makes studying the target audience easier.

* Predictive Lead Scoring: AI with advanced algorithms can predict lead scores on daily, weekly, monthly, quarterly basis, helping you set a budget for the same.

* In-App Personalization: As we talk about the content and services to be shared with the users, artificial intelligence works at its best. Ai personalizes the content serving and offerings as per user behavior.

* Lead Nurturing Automation: AI automates lead assignments, letting you focus on conversions.

* Competitor Analysis: The most important thing to beat the competition is stay ahead of them. With competitor analysis you can be sure where your competitor is and plan a strategy that helps you build a stronger and better presence.

* Content Generation: In the time where the world is rushing to build their presence over the internet, with the help of ChatGPT, your content team can get extended support in terms of ideas and small content that can be used.

Security Enhancement & Fraud Detection with Artificial Intelligence

With a surge in malware and cyber-attacks, mobile app users are a little skeptical about sharing their data online. The developers around the globe use advanced artificial intelligence and machine learning algorithm to better maintain the security and nullify online frauds.

Although this aspect does need more attention, we are making the use of the best advanced technology possible.

*   Data & Security Breach Alerts: AI detects suspicious activity in mobile apps and alerts the right team for action.

*   Banking & Finance Fraud Detection: AI in eWallet apps ensures data security and detects financial fraud using encryption and authentication.

*   E-commerce Fraud Detection: AI identifies user behavior patterns to distinguish genuine requests from abuse like return fraud.

*   Phishing and Cybersecurity: AI recognizes malicious content in emails and flags potential threats.

*   Online Identity Fraud Detection: AI studies user patterns and employs biometrics to prevent unauthorized access.

*   AML Compliance: AI in digital payment apps tracks transaction patterns, flagging potentially malicious activity if it deviates from the user’s usual history.

The market is expanding with technology and the businesses that embrace advance technology in its basic tasks would make it big than the ones that are looking forward to bigger infrastructure before they could adopt the change.

Despite market volatility and skepticism, AI proves transformative for those leveraging it as an enhancement tool. Arun Goyal, CEO of Octal IT Solution, highlighted how embracing evolving technology and upskilling the workforce propelled Octal from a modest Jaipur-based mobile app development company to an industry leader.

“We understand how AI is transforming the enterprise and creating new values. Recently our marketing and HR team upscaled their operability with the help of AI, and the results are amazing. I hear in the market often that AI may take away your jobs, I sincerely believe, if employed the right way, AI is only creating more job opportunities.” resonates Goyal, CEO of Octal IT Solution, a mobile app development firm.

Octal IT Solution is a leading mobile and web development service provider with a global clientele. They have been in the business for more than a decade now and have delivered more than 1500+ solutions. The company has a strong presence in the US, Europe, and the Middle East. They are often celebrated by their clients for their willingness to go the extra mile and deliver high-standard solutions.

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LemFi, the trusted financial services platform designed for immigrants, has secured $53M in Series B funding led by Highland Europe

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2 days ago

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January 20, 2025

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LemFi, the platform transforming how immigrant communities access financial services, has raised $53 million in Series B funding led by Highland Europe with participation from previous investors Left Lane Capital, Palm Drive Capital, Endeavor Catalyst and Y-Combinator. The new round brings LemFi’s total capital raised to $85 million to date.

– LemFi is transforming how immigrant communities access financial services, starting with international remittance and payments to ease financial hurdles

– The platform enables diaspora communities in Europe and North America to move money reliably and affordably to emerging markets, including China, India, Kenya, Nigeria and Pakistan

– Since its launch in 2021, LemFi has grown to over one million customers and recently crossed $1 billion in monthly transaction volume

Founded in 2021, LemFi is building the trusted financial services platform for immigrant communities worldwide. Starting with payments and remittances, LemFi enables users to open multi-currency accounts and send and receive money globally, reliably and at a low cost. With over one million users across Europe and North America sending money to emerging markets, including India, Kenya, Nigeria and Pakistan, LemFi recently crossed $1 billion in monthly transactions. This is set to increase further, with LemFi adding Asia, including China, to its platform, growing 30% month-on-month.

More than remittance

Every year, millions of people relocate abroad to start new lives, and money transfers remain an important financial support mechanism to their home countries. For emerging markets, remittances are an important source of foreign exchange and can exceed foreign direct investment in some cases. In 2023, India alone received $120 billion in remittances, and the African remittance market is on track to reach $500 billion by 2035. Yet incumbent banks and private agents, which charge high commission rates and take days for transactions to complete, still corner about 60% of the market.

LemFi has become the trusted financial partner for diaspora communities in Canada, the UK and the USA, who send money home to 20 countries. After spending four years building trust among its user base, LemFi is now in the perfect position to provide further services and features to build a full-stack financial services hub for immigrants globally.

From payments to transforming financial services

LemFi’s founders Ridwan Olalere (CEO) and Rian Cochran (CFO) met whilst working at fintech unicorn OPay, incubated by Norwegian browser provider Opera. Olalere had previously worked in software development before becoming OPay’s product lead, where he met Cochran, the company’s finance director. After Olalere left for a stint as an Uber Country Manager, the duo combined their experiences across fintech and payments to build LemFi. They now oversee a 300+ strong multicultural team across Europe, North America, Africa and Asia, drawing on their own experiences to make financial services universally accessible.

Using the new funding, LemFi will focus on growing the company in three core areas: building out the platform to extend its financial services offering, scaling its payment network licenses and partnerships to provide hyper-localised service, and hiring talent globally to support its next growth stage.

Ridwan Olalere, co-founder and CEO of LemFi, said: “When we started building LemFi, we were told remittance had already been solved. But for too many people, it is still too slow, cumbersome and expensive with customers telling us that in some instances it was cheaper to send money from the US via Canada than directly to their families back home. By targeting the communities most in need, we’ve built LemFi into the go-to remittance service for one million people, supporting them in building wealth across 20 countries. We’re not stopping there: this new funding will support us in our mission to build the financial services hub for immigrants globally from adding new features to expanding to new countries. We’re delighted to be partnering with Highland to help us scale LemFi into a fintech giant.”

Sam Brooks, Partner at Highland Europe, said: “LemFi’s mission to provide trusted, reliable access to financial services for immigrant communities has inspired an incredibly loyal customer base and has generated impressive growth over the past several years. In addition to the success in initial geographies, we are excited by LemFi’s continuing international expansion given the extent of the global problem they are solving. Ridwan and Rian are fantastic leaders, and we are thrilled to partner with them and the LemFi team to help them scale and continue their growth into new markets.”

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SuperHumanRace and CREDAI Maharashtra Join Forces to Launch Regional Emissions Inventories for Real Estate

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6 days ago

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January 16, 2025

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SuperHumanRace, a leading technology company specializing in data platforms at the intersection of climate and finance, and CREDAI Maharashtra, a premier body of real estate developers, have signed a landmark Memorandum of Understanding (MoU) to collaboratively develop and implement Regional Emissions Inventories for the real estate sector in Maharashtra.

At the launch event in Mahabalipuram, on Jan 06, 2025, Pramod Khairnar, President of CREDAI Maharashtra, talking about the MoU, shared, “The real estate sector in Maharashtra is at the forefront of India’s urban transformation. This initiative is a timely and essential intervention to ensure that development is environmentally sustainable while being economically viable.”

2024 was a landmark year for Indian real estate, with investments from institutional investors reaching an all-time high of USD 8.9 Billion; but according to the World Bank, India needs USD 50 Billion in private financing every year till 2036 to meet its urban infrastructure needs. India’s urban aspirations are at the heart of its ambition to become the 3rd largest economy by 2027 and reach USD 7 Trillion in GDP by 2030.

However, this rapid and large-scale urbanisation comes at a climate cost. By 2030, cities will contribute to 70% of the nation’s GDP and house 40% of India’s population while also contributing to well over 30% of India’s national emissions. As we add floor space equivalent to the city of Paris every week, building low-carbon, climate-resilient infrastructure will be an imperative both for the safety and well-being of Indian citizens and to raise funds from global investors.

The need to develop low-carbon built environments to meet our Nationally Determined Contributions under the Paris Agreement is hampered by the absence of sectoral, regional, or national baselines or benchmarks for real estate.

One of India’s prominent building physicists and Managing Director of SuperHumanRace, Aalok A. Deshmukh said that, “The initiative to develop Regional Emissions Inventories for the Real Estate value chain is a crucial step towards reliably quantifying and effectively addressing carbon risks associated with India’s burgeoning urban aspirations.”

The awareness and recognition of carbon risk is well understood by India’s most prominent and responsible developers. Ayashkanta Rout, Sustainability Lead at Oberoi Realty, mentioned that “carbon costs embedded in construction materials could raise project costs significantly, impacting profitability.” These carbon costs also impact the export competitiveness of the suppliers. For example, Maharashtra’s exports of construction materials like cement and aluminum could face additional tariffs in carbon-regulated markets, further underscoring the urgent need for reliable emissions data to drive strategic decision-making. Regional Emissions Inventories will:

* Enhance the global competitiveness of Indian real estate developers and construction material manufacturers by providing granular emissions data at the product, site, city, and state levels.

* Enable real estate developers to identify hotspots in their supply chains and adopt sustainable procurement practices.

* Prepare the sector for impending carbon taxes and regulatory measures as India transitions to a low-carbon economy.

* Foster investment in low-carbon technologies and green certifications, attracting climate-conscious investors.

Technology-Driven Implementation

It will be essential to integrate world-class, cutting-edge technology for this initiative to succeed due to both the volume of data and the complexity of relationships. SuperHumanRace will deploy advanced AI and machine learning algorithms to automate collection and analysis of emissions data across the real estate value chain; while providing actionable insights and benchmarks.

Deshmukh emphasized the role of technology: “This partnership is a game changer for sustainable urban development in India. By creating transparent, connected and actionable emissions inventories, we are empowering the real estate sector to proactively address carbon risks and drive global competitiveness.”

About SuperHumanRace: SuperHumanRace (SHR) is a pioneering technology company committed to transforming how organizations & countries ‘measure good’ and achieve the 1.5°C target that is essential for human survival on Earth. SHR’s sustainability platform, Green Dash is currently in use in 30+ countries by clients valued at over half a trillion dollars, including Oberoi Realty, Godrej Properties, K Raheja, JLL, Bosch, Capgemini, JLL, Tata Power, etc.

About CREDAI Maharashtra: CREDAI-Maharashtra is a State Level Federation and apex body of the organized Real Estate Developers / Builders across the State of Maharashtra (excluding Mumbai). The Federation represents 62 City Associations and over 3500 individual members.

Established in 1994, CREDAI-Maharashtra has been instrumental in promoting the interests of the Real Estate Sector and its members for over 27 years. It is an ISO-9001:2015 certified organisation, registered with the Charity Commissioner under the Public Trusts Act, 1950.

The Federation works closely with Government and Semi-Government agencies for policy formation for real estate in Maharashtra and discharges various Corporate Social Responsibilities directly and through its Members.

It is one of the founding members for CREDAI-National, which supports formulation of proactive policies for the Construction sector at National Level.

For further information, please contact:

Dwaipayan Aich

Chief Operating Officer, SuperHumanRace Email: coo@mysuperhumanrace.com Phone: +91 96019 66702

Darshana S. Ahirekar

General Manager, CREDAI Maharashtra Email: info@credaimaharashtra.org Phone: +91 97669 40867

Additional Notes for Editors

Macro-Economic and Export Competitiveness Implications

The initiative aligns with India’s commitment to becoming a $5 trillion economy by 2027 while meeting its Nationally Determined Contributions under the Paris Agreement. By equipping developers with precise emissions data, the program aims to:

* Enhance the global competitiveness of Indian real estate developers and construction materials manufacturers.

* Foster investment in low-carbon technologies and green certifications, attracting climate-conscious investors.

* Mitigate financial risks from carbon border adjustment mechanisms imposed by major trading partners like the EU.

Technology-Driven Implementation

SuperHumanRace will deploy its cutting-edge ESG data platform, leveraging advanced AI and machine learning algorithms to:

* Collect and analyze emissions data across the real estate value chain.

* Provide actionable insights through custom dashboards and benchmarks.

* Facilitate compliance with evolving carbon accounting standards and certifications.

This collaboration will also integrate dynamic emission factors to provide real-time updates, ensuring accuracy and responsiveness to market conditions.

India is set to become the third-largest construction market globally following China and the US. Estimates show that the industry is set to reach $1.4 trillion by 2025.

Data Sources (citations):

1. National Mission on Sustainable Habitat 2021-2030. Ministry of Housing and Urban Affairs, Government of India. Oct-2021.

2. MoEFCC. (2021). India: Third Biennial Update Report to the United Nations Framework Convention on Climate Change. Ministry of Environment, Forest and Climate Change, Government of India.

3. Present and future energy consumption of buildings: Challenges and opportunities towards decarbonisation. e-Prime – Advances in Electrical Engineering, Electronics and Energy 1 (2021) 100002. Santamouris, M. and Vasilakopoulou, K.

4. India to become third largest economy with GDP of $5 trillion in three years: Finance Ministry.The Hindu. 29-Jan-2024.

5. Real estate attracts $8.87 bn institutional investments in 2024: Report. Business Standard. 18-Dec-2024.

6. India’s urban infrastructure financing, needs and reality. The Hindu. 25-Nov-2024.

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Dodla Dairy Adopts TecWork’s Web-Based QualityPro Software to Streamline Quality System Documentation

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1 week ago

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January 14, 2025

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Dodla Dairy adopts web based QualityPro software by TecWork, to track the documentation of quality systems, in a simplified manner reducing the dependencies on the usage of excel/word-based trackers.

About Dodla Dairy

Dodla Dairy Limited, headquartered in Hyderabad, was incorporated in 1995, and began production in 1998. With procurement spanning five states and products available across eleven states, Dodla Dairy is a trusted brand in India. Dodla Dairy, one of India’s leading dairy brands, known for products like curd, lassi, milk, ice cream, and paneer, operates across eleven states with over 5,000 distributors.

Need for a Solution

Dodla Dairy has been following all the quality management documentation efficiently and maintaining up to date records using the MS office-based applications like MS Word, Excel. Dodla dairy has taken decision to move Quality assurance related documents from the said applications in a phased manner to electronic formats as part of digitalisation.

QualityPro by TecWork: The Solution in Action

To make the digitalisation process easy and smooth, Dodla Dairy and QualityPro by TecWork joined hands. QualityPro provided digitalised modules for integrated Quality Management System that included SOP Document Management System, NC, CAPA processes which were currently manually managed through Excel/Word based Physical documentation. This system enabled automated workflows for review and approvals in place of the existing manual workflows, thereby simplifying the process.

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Is ChooseApp India’s newest mobility disruptor? Compare & Book the Cheapest Cabs Now!

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3 weeks ago

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January 2, 2025

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ChooseApp the game-changing platform created by media professionals, is disrupting the mobility industry with 15,000 downloads in just 10 days. The App lets you instantly compare cab prices, wait times, and reviews across multiple services, making travel affordable, reliable, and stress-free.

From Frustration to Innovation: The Story Behind ChooseApp

Finding a ride at the right time and price has become a real challenge. With so many options and fluctuating rates, it can often be a frustrating experience. Meet the three individuals who didn’t just endure the frustration of finding reliable rides amidst the whole saga of rebookings and cancellations—they wanted to tackle this common problem, not only for themselves but for millions of others facing the same struggle.

Click on the link to download the app

Close friends, colleagues, and seasoned media professionals Shyameli Dutta, Nishant Sapkale and Vinita Nair have always thrived on creative storytelling through their production house, Box Office Entertainment. While they thrived in the media world, they faced a recurring challenge that most travelers can relate to: finding reliable, affordable cabs during their shoots.

With over a decade of experience producing television commercials, online advertisements, documentaries, and national TV shows, the trio has brought countless stories to life. But behind the scenes, another story brewed—one rooted in a common challenge. With tight budgets and large crews to manage during their travels for shoots, the trio often faced the frustrating challenge.

Vinita explains, “Traveling with large teams for shoots means managing tight budgets while ensuring everyone’s comfort and safety. But finding a dependable cab service was always a struggle. Prices varied, reviews were inconsistent, and hopping between multiple apps made it even more frustrating.”

As the trio shared their frustrations with friends and colleagues, they realized they weren’t alone. There was no single platform to compare prices, wait times, or availability across multiple ride-hailing services, especially when it came to local taxis.

Determined to fix this problem, the trio teamed up to create ChooseApp, a platform designed to simplify mobility by enabling users to compare fares, ETA, and reviews across all major ride services, including local taxis.

As Shyameli puts it, “ChooseApp brings all types of transportation together in one place. Whether it’s a city ride or an outstation trip, we’ve partnered with top cab services to ensure even those in smaller towns have multiple ride options. Our goal is to make travel affordable, reliable, and stress-free for everyone.”

Download the app, available on both iOS App Store and Android Play Store

The Origin of ChooseApp’s Name and Mission

Founded in 2024 in Mumbai, ChooseApp is the first of its kind in India, changing the way people move. The app is designed to offer affordable, reliable, and easy travel for every Indian—whether it’s booking a ride within the city, across cities, or to newer locations.

ChooseApp simplifies cab, auto, and bike bookings by empowering users to compare fares, wait times, and reviews across multiple service providers—all in one place. With just a few taps, customers can choose the most cost-effective, quickest, and trusted ride option that suits their needs.

ChooseApp has partnered with leading mobility players, including Uber, Ola, Gozo, Meru, Rapido, Namma Yatri, Savaari, and many others. Additionally, under its parent company, NVS Choose Cabs India Private Limited, ChooseApp is now a part of the ONDC network, further strengthening its aggregator ecosystem.

ChooseApp has also tied up with hyperlocal top delivery providers like Porter, Borzo, and others, offering future-ready parcel services. Now, users can compare and make better choices among delivery services with just a few clicks.

ChooseApp’s Impressive Growth and Future Potential

The phenomenal growth of ChooseApp has not gone unnoticed. Although it started out self-funded, the team is now seeking to partner with investors who share their ambitious vision to scale the app and revolutionize international mobility, beginning with an expansion into the UAE.

In an exclusive interview Nishant shares, “ChooseApp received an overwhelming response at launch. We hit 15,000 downloads in just 10 days on both the Play Store and App Store, with over 1,000 active daily users across India. Such growth inspires us to keep moving forward.”

And that’s not all—ChooseApp is launching an online web booking portal for users who prefer to book via browsers. This added accessibility will cater to users who either haven’t installed the app or aren’t tech-savvy enough to navigate mobile apps easily.

ChooseApp is also set to introduce a parcel delivery service within the app. Now, users will be able to compare and choose among India’s top local delivery service providers, including Porter, Borzo, and Shiprocket, all in just a few clicks.

Click on their website and download the app here – https://chooseapp.in/

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SRAM & MRAM Group and Paradigm Pictures AD Ltd Announce Landmark Merger

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3 weeks ago

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December 30, 2024

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SRAM & MRAM Group Joins Hands with Paradigm Pictures to Redefine Entertainment

In an exciting move for the M& E industry, global conglomerate SRAM & MRAM Group announced its merger with renowned film production company Paradigm Pictures AD Ltd. The grand unveiling of this partnership took place at Warren House, marking the start of a unique collaboration that blends luxury, technology, and storytelling.

A Bold Vision for Entertainment

Dr. Sailesh L. Hiranandani, Chairman of SRAM & MRAM Group, and Mr. Arvind Dharmaraj, Chairman of Paradigm Pictures, were present at the event. This merger represents SRAM & MRAM’s entry into the entertainment sector, combining its technological expertise with Paradigm Pictures’ creative storytelling to introduce a new era of cinematic excellence.

The Power of SRAM & MRAM Group

SRAM & MRAM Group is a global leader running businesses in technology, finance, healthcare, energy, and infrastructure.

Dr. Hiranandani shared their ambitious plans, saying, “We aim to create a world-class film city that merges cutting-edge technology with top talent from Europe and the US to revolutionize storytelling.”

The Upcoming 50-Acre Film City

A key highlight of this merger is the proposed development of a state-of-the-art, 50-acre film city. Designed to be a global benchmark, the facility will include:

  • World-Class Studios: Advanced VFX facilities, along with top-notch dubbing and editing suites.
  • Luxury Preview Theatres: Five Dolby Atmos-equipped theatres for press screenings and exclusive previews.
  • Opulent Lodging: Ten premium resorts with private pools for celebrities and high-quality accommodations for film crews.
  • Recreation Spaces: Cafés, pubs, conference halls, and event venues for launches and celebrations.

Paradigm Pictures: A Force in Storytelling

At the event, Paradigm Pictures showcased its Cannes award-winning short film. Known for gripping stories like V1 Murder Case and Harkara, which achieved massive streaming milestones on Amazon Prime, the studio has firmly established itself in global cinema.

With seven projects in the pipeline, Paradigm Pictures continues to push creative boundaries, building impactful narratives that resonate with audiences.

Big Plans for Pan-Indian and Global Productions

The merged entity will kick off its first slate of five films once the film city begins construction. These projects, inspired by novels and real-life stories, will feature celebrated actors from across the globe and combine traditional storytelling with global filmmaking techniques.

The partnership also aims to expand into the European and American markets, showcasing talent on an international platform.

Collaborating on the Nordic Casefiles Trilogy

As part of the merger, the alliance with RingDance Entertainment will bring the Nordic Casefiles trilogy to life. This includes:

  • RUUD & MILD: Nordic Casefiles (Game): An interactive mystery-solving experience.
  • BIRD WHISPERER (TV Series): An exploration of Scandinavian crime stories.
  • PARISTAN (Feature Film): A gripping tale of a father searching for his missing son in Stockholm.

An Evening to Remember

The event was graced by dignitaries from BBC, Netflix, and associates of Oscar-winning director Danny Boyle. Awards were presented to honour contributions to technology, the arts, and sustainability.

A New Chapter in Global Entertainment

This merger between SRAM & MRAM Group and Paradigm Pictures marks a transformative moment in the entertainment industry. With innovative projects and a world-class film city in the works, the collaboration promises to captivate audiences across the globe.

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