Noida, India — Indian Parenting Blog is among the few highly-trusted mom blogs and parenting tips platforms, offering a wide-ranging set of resources for parents and families. With hundreds of articles on parenting topics, IPB has helped countless parents around the world to make better-informed decisions related to daycare, education, nutrition and more.

Founded by an experienced digital marketer, Mansi Rana, IPB is all about helping parents in the best possible way. The blog has become the go-to destination for parenting tips and mom blogs, as it provides hands-on advice from experts in childcare, education and nutrition.

The platform generates active engagement of more than 1 million every month on different social media channels. Moreover, they have a reach of around 2.1 million every month on Instagram which is remarkable. They’ve recently crossed the mark of 100K followers on social media cumulatively.

With articles ranging from pregnancy care to raising children of different ages, IPB’s content offers ideas on how to manage life with all its challenges. The blog also provides fresh perspectives and information on the latest products, trends and parenting strategies. They offer categories like:

Parenting:

A comprehensive list of tips ranging from pregnancy to raising children of all ages. Their parenting section covers topics like baby care, nutrition, development and more. Whether you’re a mom or dad, IPB has something for you.

Well-being:

This section provides resources about physical and mental health for parents. It covers topics like stress management, yoga, nutrition and other lifestyle tips. Their well-being section provides valuable advice for all parents, helping them to lead healthier lives.

Recipes:

For parents looking for meal ideas, IPB’s recipes offer a great selection of healthy and delicious options. These recipes are tailored to meet the needs of busy parents and are sure to please the whole family.

Product Reviews:

From strollers to baby clothes, IPB reviews a range of baby and parenting products. The blog includes honest product reviews that provide parents with an informed overview of what to look for when purchasing a product.

Overall, IPB is a great resource for parents who are looking for guidance, advice or simply fun activities to do with their family. By empowering them through education, IPB has become a platform dedicated to helping parents become their child’s best advocates.

IPB was started three years back by Mansi Rana with the powerful thought of solving parenting woes and helping parents with their decision-making. She says, “The idea behind IPB was to create a platform for Indian parents that would provide them with all the answers they need when it comes to raising their kids. We have a team of professionals who have in-depth knowledge about parenting, nutrition, education and more.”

Starting with a team of two, IPB has now grown to a team of more than 10 creative heads in the past three years. It has been featured in leading publications and channels, proving its importance in the parenting community.

Regarding the expansion of IPB and offering more genuine information to parents, Mansi Rana said — “We are committed to our mission and strive to provide the best possible information to parents who need it the most.”

IPB is the go-to platform for parenting tips and mom blogs. For more information, visit Indian Parenting Blog at www.indianparentingblog.com and follow them on social media for the latest updates about parenting.

Pepul is a positive social media app with privacy-first from Tamil Nadu, India which was launched on January 26, 2022. Founded by, Mr Suresh Kumar G, well-known in It Industry. He is also the winner of the world’s most valuable developers and Intel Black Belts. Having a strong determination to bring up a privacy-first social media platform, Pepul is the world’s first and safest social network app to offer a KYC verification process with a blue tick to all users at zero cost, unlike Twitter.

Pepul, a platform for both the creators and the users, is excited to announce that it has reached a new peak in creators’ paid subscription numbers. Just for comparison to achieve 1 million users Facebook took 10 months, Instagram took 2.5 months, iPhone took 74 days, Pepul took 78 days for 1 million users.

Adding to the record of 2 million downloads within a year, and onboarding thousands of creators in the shortest period, now the company has reached a new milestone. In the past 6 weeks, the number of subscriptions for the content creators in the Pepul app has exploded, with a new record number of paid subscriptions for creators crossing 10,000 during the second week of December.

Apart from being a unique social media network to offer monetary benefits to both the creators as well as the users with a focus on safety and positivity, the Pepul app is also a market disruptor in India by creating a platform to offer an exclusive creators subscription model where the 100% of the creators revenue is directed to the creators, unlike the other platforms.

Having created a unique revenue model for creators, Pepul is striving to become the ultimate destination for content creators who are looking to grow their audience, monetize and earn real value for their work. With a strong focus on innovation and user experience, the company is anticipating its growth by supporting and genuinely rewarding the next generation of creators in exhibiting their skills and talents.

Users are able to consume great contents without any ads and also no need to worry while giving it to kids as the platform has strong content moderation and priorities for people safety and privacy.

Pepul is backed by Gans of hourglass ventures, Girish founder of freshworks, Vijay founder of a Paytm. Pepul is eyeing to raise funds for Series A which will help it vision to increase its creators, it’s revenue and expansion in other languages in 2023

Pepul is excited to see what the future holds and looks forward to supporting more creators through more such numbers in the paid subscriptions as they grow and succeed on the platform.

Visit https://pepul.com/ for more information.

With 1.5 billion social media users worldwide, online enterprises or those who have not yet migrated to a digital platform must seize this market.

What trends in digital marketing should you be on the lookout for in 2023? Here are some new trends that will change your future marketing efforts if your marketing team is having trouble finding inspiration or if your present approach has gotten stale.

1. Data Privacy: 

Big data now has a much greater impact on businesses than ever before. However, due to privacy rules in effect all around the world, we have had to adapt the method we collect data.

Businesses being more proactive in acquiring intelligence through various tactics will probably be a hot trend in digital marketing in 2023. For instance, form building might assist in gathering data from yours. For instance, form building can assist in gathering client data that may affect the introduction of your next product or service.

2. Email marketing

Email marketing is one of the most successful marketing techniques now being used. This tendency will continue through 2023 as 89% of organizations primarily use email marketing to create leads. Since almost everyone has an email address, it is relatively simple for businesses and brands to engage with their customers.

3. Use of AI Tools in Marketing

Artificial intelligence is being used more and more in digital marketing, and for good reason. Digital marketing initiatives powered by AI have a higher chance of success since they can deliver quicker and more precise insights on consumer behavior. ChatGPT is trending at the moment..

4. Programmatic Marketing

The process of automating ad buying with AI is called programmatic advertising. Companies get a more dependable and economical answer to their needs by getting rid of humans from the ad-buying process.

5. Multichannel Advertising

One of the buzzwords of 2020 was omnichannel marketing. The tactic is just as viable and applicable as ever, despite the fact that the phrase may now sound a little dated.

The technique of marketing using several channels, including social media, apps, email, and blog posts, in order to provide a better customer experience and a consistent brand message that increases conversions and brand loyalty.

6. Marketing based on accounts (ABM)

Account-based marketing is a (usually B2B) marketing tactic that focuses on particular accounts as opposed to a large audience, allowing companies to customize their messaging and forge connections with important decision-makers.

By concentrating on the accounts that have the greatest chance of success, this method also enables organizations to save time and money. ABM also promotes solid customer relationships, which may enhance conversion rates and customer loyalty.

7. Visual Content Marketing and Visual Search

A new technique called visual search allows users to input images into searches. Although it’s still fairly new, two businesses are using visual search:mn

1. Google Lens: Google Lens is a visual search engine that uses a camera app to identify items and locations.
2. Pinterest: With the release of Lens, a visual search tool that enables users to take a photo of an item to find out where to buy it online, search for comparable things, or explore pinboards of related items, Pinterest got on the visual search bandwagon.

8. Analytics using Predictive & Augmented

Data mining, predictive modeling, and machine learning are all practices used in predictive analytics to find trends and make future predictions. Because of its potential, it has advanced and spread throughout various industries.

We may anticipate an even greater number of predictive analytics tools and applications, such as improved lead scoring, customer segmentation, and personalisation, in terms of digital marketing trends.

9. Geo-Fencing

Although targeting customers based on their location is not a novel concept, we do anticipate a surge in the use of geo-fencing, an industry that is anticipated to reach $2.4 billion by 2023.

Real-time targeting based on a user’s location is possible using geo-fencing. A user receives a push notification, text message, or other kinds of marketing communication when they enter or depart a target region, which is defined as, for example, within a mile of a restaurant

Conclusion:

Change is a necessary component of any digital marketer’s profession. To outperform your rivals, you must constantly endeavor to adopt new technology, techniques, and marketing strategies.

Businesses can beat the competition and succeed in 2023 by comprehending and utilizing these marketing techniques now! Good Luck!

About Dhananjay Yadav:

Dhananjay Yadav is SEO professional with extensive experience in the digital marketing domain. Worked on more than 500+ national and international websites to improve their website ranking on Google search.

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17^th June 2022: The challenge of governance is to ensure that progress reaches the remotest corners of the country. The mandis and the rural link roads connecting them are one of the most crucial assets of the state of Punjab. Historically, it has been a hard and manual process to create an inventory, track the repair, and construction of rural link roads across the state. Not to mention the update of the same records. The overall data creation, and digitization of the physical assets of mandis, and their day-to-day functioning have been difficult to bring online until now.

Punjab Mandi Board has established a GIS Command and Control Center to combat these problems, bringing a framework to the data collection on the ground, with a team of over 300 employees across Punjab, including Joint Engineers, SDOs, and nodal officers trained on the system to maintain statewide consistency.

The Punjab Mandi Board and Department of Governance Reform collaborated with the implementing agency DronaMaps and have already digitised and incorporated 110 Mandis and 24,262 rural link roads in the GIS command center. We are creating a framework where the team on the ground can collaborate on full-motion video feeds from drones to geotag areas that need repair, all on a central command and control center. To this end, with DronaMaps we have established a GIS command center at the Punjab Mandi Board office fostering innovation from within with Indian startups, says IAS Ravi bhagat, Secretary, Punjab Mandi Board.

Jasminder Pal Singh, Head of SeMT((MeitY) for Punjab highlights the objectives of the new system to “provide the department an accurate understanding of the state of roads and mandis. Over the next few months, Punjab Mandi Board plans to integrate this citizen feedback on the status of roads and with the inventory and transactions happening in Mandis as well. In addition, as most data is being collected through drones and mobile phones, it would go through automated screening procedures and manual geotagging to allow supervisors the ability to zero down in which areas the road repair work is happening effectively.”

Ayushi Mishra, COO, DronaMaps, says that “The potential implications of this initiative are far-reaching, Punjab Mandi Board now has a dynamically updating geospatial command center. We are in the process of deploying capabilities like collaboration on drone video feeds to geotag roads in need of repair, visit, enlist, or track inventory in digital twins of Mandis. Thereby, bringing the best of technology, drones, metaverse digital twins, and GIS to the ground and at scale with Punjab Mandi Board”.

https://dronamaps.com/

Mumbai 5th June 2022 – With ardent advocacy for green and renewable energy, NeoSmile Foundation continued its march towards a greener and sustainable India on the eve of World Environment Day. NeoSmile Foundation embarked on a massive ‘Tree Plantation’ drive across Mumbai suburbs and its neighboring districts, receiving strong support from the city locals, farmers, children, and social volunteers. Besides the tree plantation drive in areas of Mumbai (Kandivali & Matunga), Thane district (Badlapur), NeoSmile Foundation also conducted informative and awareness sessions for the participants.

The effects of global warming are apparent for all to see. Alarming carbon emission levels, poor air quality due to pollution, and inconsiderate use of natural resources are guiding us down a path we may never recover from.

NeoSmile Foundation is aiming to change this narrative and chart a path for a greener future in Mumbai and across India. NeoSmile Foundation’s mission is to build a more humane, inclusive, equitable, and sustainable society. Spurred on by their philosophy to embrace social responsibility and the thought that positive contributions towards society as a whole will drive development and upliftment towards a greener future.

On this year’s World Environment Day, NeoSmile Foundation conducted a massive ‘Tree Plantation’ drive where more than 100 NeoSmile Foundation volunteers reached out to the corners of Matunga, Kandivali, Badlapur, areas to plant 200+ indigenous varieties of flowers, fruits, and vegetable crops across these regions.

Along with NeoSmile Foundation volunteers, more than 160 special children from the ‘Children Aid Society’ in Matunga participated in this drive to develop a ‘Butterfly Garden’ which is now adorned with beautiful flowers and fruit plants. The children and staff were also educated about global warming effects and other various horticulture techniques to keep nurturing the Butterfly Garden and contribute to developing more greener spaces around.

Local farmers joined us in the drive to cultivate vegetable and fruit crops in areas of Badlapur (Thane District). The farmers were also guided on the latest farming techniques and methods they can adopt to yield a better crop and were taught the benefits of using sustainable energies like solar and wind.

The Tree Plantation drive in Thakur village (Kandivali) was witnessed by senior government dignitaries who volunteered to plant and spread the word by emphasizing on Green Energy and the importance of curbing the global warming threat.

“Giving back to society and giving high priority to human life, well-being, safety, and compliance is our mission,” says Mr. A. L. Rathi, the Founder of NeoSmile Foundation Foundation.

“It is our belief that through empowerment and education, we can create meaningful opportunities and build a sustainable future for us and all the lives around us. Global warming is a destructive force and the effects of which will be felt by all of us in the near times. However, areas with inadequate or insufficient access to crucial resources shall witness a harder impact, and therefore our goal through NeoSmile Foundation’s green energy adoption initiative is to brighten the lives of 1 Million Rural lives by the end of 2022.”

About NeoSmile Foundation

NeoSmile Foundation Foundation CSR programs aim to create sustainable well-being for the lives around us. The guiding principle is Impact through Empowerment and the programs that we undertake aim at creating meaningful opportunities and building an equitable and sustainable future for the lives around us.